Mena Sato Kato Promoted to Managing Director of Xbox Asia - News
by William D'Angelo , posted on 19 September 2025 / 3,193 Views
Microsoft hired former PlayStation executive Mena Sato Kato in 2023 as the director of partnerships at Xbox Japan to help rebuild Xbox's relationship with Japanese publishers and developers.
Mena Sato Kato was able to use her industry contacts and years of experience to bring several Japanese publishers back into releasing games on Xbox consoles. This includes Square Enix now release several Final Fantasy games on Xbox.
Following her success she has now been promoted to managing director for Xbox Asia. She will likely be given the task to build relationships with publishers and developers in China and other countries in Europe.
"I will be at TGS in my new position as Managing Director, Xbox Asia!!!!" she said. "Hoping to see many friends from across the world in Tokyo next week."
Microsoft will be hosting the Xbox Tokyo Game Show 2025 Broadcast on Thursday, September 25 at 7:00 pm JST / 3:00 am PT / 6:00 am ET / 11:00 am UK. You will be able to watch it on YouTube and Twitch.
This years showcase will feature games from Xbox first-party teams, as well as updates from partners in Japan, Asia, and around the world.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
