Sony Discounts the PS5 Once Again by £75 in the UK and €100 in Europe - News
by William D'Angelo , posted on 01 September 2023 / 7,626 Views
Sony Interactive Entertainment has once again discounted the price of the PlayStation 5 in Europe.
Sony has discounted the PS5 in the UK by £75 and by €100 in several European Union countries including Italy, Spain, and Portugal.
PlayStation Direct in the UK has reduced the price of the PS5 from £479.99 to £404.99 until September 7. Currys has an offer for the PS5 for £399, which includes a copy of Lego Star Wars: The Skywalker Saga, and Game is selling multiple PS5 bundles for £399.99 and each includes a free game like Forspoken or Saints Row.
The PS5 in the UK is also available for £399 at Amazon, and for £399.99 at retailers including Argos and Smyths.
Thanks, VideoGamesChronicle.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.
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Damn, those are some major amounts. Might not be great for profits, but they're defintely doing everything they can to make up for lost time on the install base.
About 2 years ago, Sony announced that they were already selling the PS5 at a profit. So you can easily offer the console cheaper.
Yep and the reason for the raise (exchange) reversed.
Another 2m+ in August incoming
Just as referenced by many here Sony stated they want to meet their sales forecast for the fiscal year, but I also think they want to mitigate some of the impact Starfield will have on Xbox sales so it doesn't look like Starfield was a big loss for Playstation.
Yeah, I think that's the point. I just don't think that's correct. I mean, sure, at the margin, a lower price will help PlayStation. But, if Starfield is driving one to buy a current generation console, the number of those people that are going to decide to pick up a PlayStation because it's cheaper than It was a few weeks ago is tiny. Plus, there's still an Xbox that will allow them to play Starfield for even less money.
Now that I think about it, I feel like a Series S bundled with Starfield would be a great idea. They could market it heavily toward PlayStation owners, or maybe people that have kind of grown out of gaming and haven't yet picked up a current generation console, and try to get those people to pick up an Xbox.
Can you people please stop this "Starfield here - Starfield there - Starfield everywhere" drivel? Starfield has absolutely nothing to do with Sony. Sony doesn't care whether XBox S/X sales will (temporarily) skyrocket (or not).
When the new, smaller PS5 model comes to stores soon, almost noone is going to buy the old model. So Sony will do whatever it takes to basically start with shelves of new models. Hence the "sort-of firesale" of the overproduced old model now.
I guess he miss clicked you instead of soonerman.
I bought a PS5 to play God of War Ragnarok. I pretty much always end up buying all of the systems. But, I probably would have waited two more years if it weren't for that game.
I then purchased Horizon and Ratchet & Clank. Is this just goes to show you how important system selling exclusives are. God of war not only sold me God of war. It also sold me Horizon, ratchet& clank, and will probably sell me some more games before the generation as ever.
Incidentally, the reason that I am mostly playing on Xbox right now is because I own two of them. That allows me to play in my bedroom as well as my basement. And the reason that I have two of them is because I play a lot of Halo and Destiny 2, and Destiny I play on XB because at the time I bought it I was also mostly gaming on XB.
I don't feel any loyalty to the Xbox brand. But, they managed to get me locked into their ecosystem pretty well with Halo 20+ years ago. That means I typically buy their consoles first, and I buy them for multiple rooms. And that further means that I buy most third-party games on XB as well.
If Sony could manage to get me to buy their system first in a generation, there's a good chance that I'd be buying my third-party stuff there. And the way for them to get me is with exclusives.
The ability to have a Series X where you game the most, and Series S units in places where you game less frequently, is an advantage to Microsoft this gen IMO. Anecdotally, there seem to be a fair number of people who do that, if YouTube comments and forum posts are anything to go by.
To me it's not really about their own shipment target but locking their position before competition become stiffer. It's seems smart to me. MS is trying to shift the main way to measured success to subscription library while Sony want to lock in a more classic approach and make Subscription only second to it. The only way Sony can increase it's ability to determine what will come on top is by getting more ps5 into customer hands as fast as possible.
What do you mean "Once Again"? The price at the moment is about 470Euros(about 550$) for the cheapest PS5 in store in Romania(eastern Europe).
The price was increased about a year ago so a price drop would mean revert back to its original price, therefore nullify any first "price cut". Then, the second price cut, the so-called "once again" price cut would just mean one price cut, exactly as it is now - just 30$ lower.
About a month ago I said Sony was being aggressive with its sales strategy in order to make sure that they hit their FY targets. People didn't agree at the time. I hope this is the evidence that those people need that Sony is indeed being aggressive with their strategy.
They trying to get in more sales before starfield launches?
still 75€ off in France but manageable to find a PS5 standard for 450€.
But what is surprising is that the digital edition is still at 450€ in stores.
This is how u get ur loyal fans back!
And dem loyal fans will increase hardware sales and give back in the long run
They really tryna hit that 25m for the fiscal report
I wonder if they’ll do another discount in the US.
I know they wasn’t happy with the first numbers but I also think this has got to do with the hype that starfield is generating as a way to combat it as every time I log into Facebook it’s a bloody starfield advert popping up 😂
Those shipment goals may have been to aggressive and they may be about to push the next HW so need to free inventory, good for customers.
Seems like Sony overestimated demand at the usual MSRP and need the discounts to reach their ambitious shipment targets. They did raise the prices in these markets from the launch price though so its probably time for a correction.
What's funny is Phil just did an interview saying don't expect discounts on the hardware this gen. Almost seems like Sony did this on purpose.
Not to forget the exchange ratio have reversed somewhat so the original pricepoint should have returned, so perhaps that is a way to make seem like there is an even bigger discount before slashing the price officially.
Dang Sony already doing big discounts. Just makes me think about how Switch is in year 7 with zero discounts and still going strong haha
"until September 7"
Useless price cut since I await for the slightly-slim version.
Nintendo: "Ya'll hear sumn?"
£399.99 almost 3 years after launch is a hard pass from me.
The PS4 Slim that I picked up around 3 years into the PS4 lifecycle was bundled with a new game and it was around £210-£200, arguably under £200 considering I immediately sold the bundled game.
