Report: Xbox Game Pass Friends and Family Logo Discovered - News
by William D'Angelo , posted on 28 August 2022 / 2,280 Views
It has been reported by Twitter user Aggiornamenti Lumia that a logo for "Xbox Game Pass Friends and Family" has been discovered on the Xbox backend.
A new Xbox Game Pass tier is no secret as Microsoft began testing it in Colombia and Ireland for Xbox Insiders at the beginning of August.
The new tier is current called "Xbox Game Pass – Insider Preview" and lets those who subscribe to it share their Game Pass Ultimate benefits by adding up to four people to their subscription. All the people added will have unique access to Xbox Game Pass Ultimate games, content, and benefits.
It now appears the name of this new tier if it were to become available for everyone will be called "Xbox Game Pass Friends and Family."
— Aggiornamenti Lumia (@ALumia_Italia) August 27, 2022
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.
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Looking forward to this. MS has truly become the most gamer-friendly developer out there.
I'm intrigued by the Insider Preview version allowing/encouraging you to add friends and family who do not live in your household.
The branding of this suggests that they're considering that being not just a thing you can do, but the very way they intend to promote it. If so, that's a fascinating difference over most other streaming services (whose terms of service generally suggest that everyone sharing the service ought to live in the same household). It suggests Microsoft is more concerned with subscriber growth than revenue growth, when it comes to Game Pass.
But that might in part be that people on Game Pass also can (and do) spend money on games and DLC through the service, unlike Netflix that gets almost all their revenue from subscriptions. Five people sharing one subscription may be more valuable to Microsoft than, say, two people with individual subscriptions, even if the subscription revenue was greater for two separate subscriptions than five people sharing one. The Insider Preview version's pricing is 69% higher, meaning 5 people can share a subscript for 1.69x the cost of a single subscription. Once the games and DLC purchases of the 5 people are added to the single subscription cost, perhaps Microsoft figures they're ahead of the game overall. And the shareholders will love the significant bump in the total number of people on the service.
