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Sony Loses $3.12b in March 2011 Year, PS3 Shipments Reach 50.0m - News

by VGChartz Staff , posted on 26 May 2011 / 10,126 Views

Sony earlier this week announced that after projecting to profit 70 billion (70b) / $853 million ($853m) in the year to March 2011, the company will lose 260b Yen (-$3.12b) on damages suffered in the wake of Japan's ongoing disasters and the PSN hacking mishap. Revenues did come to 7.181 trillion (7.181t) Yen or about $87.6b, which was pretty close to the forecast of 7.2t Yen ($87.8b). Sony projects revenue of 7.5t Yen ($91.46b) in the March 2012 year, with profit forecast to reach 80b Yen ($975m).

In Sony's Networked Product's division, which includes PS3, PSP, and other non-gaming products, revenue came to 1579.3b Yen ($19.03b) for the year, with operating profits in the division reaching 35.6b Yen ($429m). Revenue was less than half of one percent lower in the previous fiscal year, but Sony's Networked Product division had lost 83.3b Yen that year ($1.01b at current exchange rates). In the fourth quarter of the fiscal year though, the Networked Division lost 13.3b Yen ($162m lost) on revenues of 317.7b Yen ($3.87b).

During the fiscal year, Sony shipped 14.3m PS3s, 8.0m PSPs, and 6.4m PS2s. Sony had projected to ship 15m PS3s, 8m PSPs, and 6m PS2s in the fiscal year. Sony missed its PS3 projection by about 5% while beating its PS2 project by about 6% so the company essentially met its hardware target. In the prior fiscal year, Sony had shipped 13m PS3s, 9.9m PSPs, and 7.4m PS2s.

Quarterly hardware shipments for PS3 were 2.1m, while PSP shipments were 1.7m, and PS2 shipments were 1.2m.

Software shipments for PS3, PSP, and PS2 reached 30.2m, 9.9m, and 2.1m respectively for the quarter. Over the entire fiscal year, Sony shipped 147.9m PS3 games, 46.6m PSP games, and 16.4m PS2 games for a grand total of 210.9m games. Sony had projected software shipments would be about the same as last year, when 195m games were shipped, so the 211m figure is either above or in line with the forecast.

Lifetime to date hardware shipments, as of March 31, 2011, are now 50.03m for PS3, 69.50m for PSP, and 150.9m for PS2. Sony had previously announced PS3 shipments reached 50m units through March 29, 2011, with Move reaching 8m units shipped through April 3, 2011. PS2 shipments, after reaching 149.7m through December 2010, were announced to have reached 150m through the end of January 2011.

Software shipments for PS2 stand at 1529.2m through March, while PS3 software shipments reached 438.4m, and PSP software totalled 297.6 m. Based on the shipped figures, the attach rate for PS3 is now 8.76 games per user. The PSP attach rate is 4.28 games per user, and the PS2 attach rate is 10.13 games per user.

Sony also issued a forecast for its video game devices over the next fiscal year.

Sony believes it will ship 15m PS3s, 6m PSPs, and 4m PS2s from April 2011 to March 2012.  The PS2 and PSP forecasts are down 2m units each from the previous fiscal year, with PS3 getting the same forecast as in the March 2011 year. Sony did not issue a forecast for NGP - which raises the question of whether it has been delayed as it doesn't appear that the PSP forecast includes NGP. Software shipments between the three or (four platforms) are forecast to be flat on the year to March 2011, at about 210m units.

Contact VGChartz at jmazel@vgchartz.com


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45 Comments
reviniente (on 10 June 2011)

@Kai Master - Emerging markets will keep buying the PS2 until SONÂ¥ puts it out to grass. PS3 still to expensive.

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sweatface7 (on 28 May 2011)

ps3 is still better

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Kai Master (on 28 May 2011)

I still give PS3 as the winner over 360 in the end, it is 1 year younger, more expansive and selling a bit more than 360 currently, plus the "Others" sales potential is higher than the US (360 leadership). Sony is known to sell its PS allover the world and emerging markets give them a advantage in the end of a lifecycle.

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Kai Master (on 28 May 2011)

15m PS3s means a price cut, as the PS3 is down 8% YTD.

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XanderZane (on 27 May 2011)

With a price cut this year, they might make $15 million. They are behind last years totals though, so it might be tough. The E3 will set the stage for the rest of the year.

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Turkish (on 27 May 2011)

@"they will slash 50$ off the price twice each year" sorry my bad, I meant they will slash 50$ this year and 50$ next year

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Turkish (on 27 May 2011)

@Michael: you might be right, I think 15 million/year can be the peak, however PS3 is still 299 and they sold 14.3 million. To keep the same sales momentum going they will slash 50$ off the price twice each year. If you look at it that way, PS3 would have done -14-15 million a year troughout FY10-FY12

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scat398 (on 26 May 2011)

actually overtracked by about a million is about right. sony supply channel requires about 1.5 million due to larger world wide sales base. current vgc estimates show a 600k supply channel for sony. we know sony isnt having supply issues so we should assume it is overtracked by about a million units. it shouldnt be a big surprise as sales of ps3 should be down with kinect grabbing more attention and no price cut for ps3 yet.

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XxXProphecyXxX (on 26 May 2011)

Overtracked? maybe but that would mean 360 is overtracked too? PS3 = 50m shipped and 49.4m sold,360 =53.5m shipped 52.9m sold end of march.....Wii is sold more than what it shipped LOL!

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Alby_da_Wolf (on 26 May 2011)

Not overtracked, I'd say deadly accurate. 50.03M shipped as of 31 March 2011, now it's 27 May and VGC just published its estimate of sales to end users as of 21 May. Do the math, it's quite likely.

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Michael-5 (on 26 May 2011)

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Michael-5 (on 26 May 2011)

Turkish I think 17-18 million for FY2011 is a bit much. Currently it tracking 7% lower then it wa last year, and Move was pretty big. Also the Wii successor has been announced. I just find a 6 year peak sales (7 for 360 if this scenario happened) to be a bit ridiculous. Not long ago it was only a 6 year lifespan.

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damndl0ser (on 26 May 2011)

Over tracked?

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user78405 (on 26 May 2011)

sony spend the R

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dirkd2323 (on 26 May 2011)

not bad , if not for PSN outage, and japan disaster they would of done well, oh well next year

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Carl (on 26 May 2011)

@atma... Yep. Looks like everything is. 360 by 150-200k, PS3 by 250-300k and Wii by ~600k.

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Vertigo-X (on 26 May 2011)

Overtracked? Maybe slightly... Doesn't VG Chartz have it at 49.2 million before March 31st??

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Turkish (on 26 May 2011)

I'm expecting a 50 euro pricecut in september. When PS3 hits 199 euros, PS3 sales will skyrocket, FY2011 will be 15 million? I'm expecting with 199 euros PS3, FY2012(ending march 2013) PS3 sales will be like 17-18 million and it will mean PS3's peak.

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atma998 (on 26 May 2011)

PS3 overtracked confirmed.

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atma998 (on 26 May 2011)

PS3 overtracked confirmed.

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MARCUSDJACKSON (on 26 May 2011)

PS2 150m is bananas and likely to never be topped.nice to see profit was made.

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TheSource (on 26 May 2011)

The deferred revenue covers the losses for the disasters and the PSN attack.

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Michael-5 (on 26 May 2011)

Well if Sony expects PS3 sales to be as strong as last year, that almost garentees a price drop. Since the PS3 sales estimate is the same as last year (15M) then I suppose this year or last year will mark peak PS3 sales. Next year, sales are going down.

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Euphoria14 (on 26 May 2011)

@osama The Source

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osamanobama (on 26 May 2011)

which user wrote this article?

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reidlosdog (on 26 May 2011)

Euphoria has a point. You need to fix that.

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Euphoria14 (on 26 May 2011)

Unless I am reading it wrong I don't think the PSN even factors in at all considering this info is up to 3/31/11 and the attacks happened in April. Please fix the article as it comes off a bit unprofessional.

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Euphoria14 (on 26 May 2011)

From reading what you link to it says PSN losses are charged towards the 2012 FY and the disasters hti them for 17B Yen. A bit misleading that your article states those (2) items as the reason for the big loss, even though the slides clearly state that the big loss is from deferred taxes equaling 360B Yen.

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hiroko (on 26 May 2011)

man read shipment til MARCH! is 50mil its now 2 months later

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SONYisBP (on 26 May 2011)

it will not get much better until they can get all of their online services back up to bring in revenue.

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leatherhat (on 26 May 2011)

Shipments are 50.3 million- so it looks like were a little overtracked

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MonstaMack (on 26 May 2011)

Shipments at 50 mil? We got 50.4 total SOLD. So minor adjustments? Anyways good luck Sony with future profits, those were some nice profits in the Sony Entertainment division.

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leatherhat (on 26 May 2011)

No mention of the tax situation? I was hoping you would go into some detail on that.

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Areym (on 26 May 2011)

It's unfortunate that they lose that money but it looks like they got it covered.

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Spedfrom (on 26 May 2011)

So were there or were there not deferred taxes included in the fiscal year ending March 2011? The article needs to clarify that.

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user78405 (on 26 May 2011)

ps4 cost so much to make..... oops sorry its supposed to be a secret actually the taxes are cost us arm and a leg but its was tsunami fault for damage are factory.........................

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NJ5 (on 26 May 2011)

Most of the losses from the tsunami are booked for the next fiscal year. All of the PSN hack losses too.

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theprof00 (on 26 May 2011)

they had to close several factories, from what I've read, where's this other loss?

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S____M____C____C (on 26 May 2011)

i don't see an indication here of deferred tax? unprofessional.

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legend92(3) (on 26 May 2011)

The loss is because of taxes, not the tsunami or PSN (which is next quarter anyway). They lost only a minimal amount from the tsunami.

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theprof00 (on 26 May 2011)

kowen, i expect some kind of professionalism from you, so where is the expected reduction? I don;t see it anywhere. I see a slight growth.

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spynx (on 26 May 2011)

So sony made profit and was ruined by the tsunami. Well done for shipping 50 mil ps3s and i hope your forcast for this financial year would be achieved with profits.

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UnknownFact (on 26 May 2011)

Well. Let's see if in around 350 days Sony sold 15M PS3s. Thanks for this BTW.

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