Nintendo Establishes Nintendo Thailand - News
by William D'Angelo , posted on 21 November 2025 / 6,978 Views
Nintendo announced it has established a new subsidiary in Thailand as of November 17, 2025.
Takahiro Miura will serve as the managing director at the subsidiary with the aim to promote Nintendo's business in Thailand. Registered capital is THB 22,000,000 ($677,000).
This followed Nintendo establishing Nintendo Singapore in September.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
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Congratulations Thailand. Now time for Poland!
Yessss
Ideally, as Switch 1's production costs plummet - Hell, they should be very cheap to make now, the only reasons it's still at launch price or even higher (Fuckin' tariffs) is because of inflation, the aforementioned tariffs, and Nintendo prioritizing profits over sales - that should allow them more flexibility to sell the system at much lower prices in these smaller markets they're now expanding into.
Especially the cheaper models like the Switch Lite.
So, they can still produce Switch 1 at a much lower scale (like 1-2 million units a year) just selling it to these markets at a lower price and it gives them an entry way into these markets that they didn't really have before or opted not to because they didn't think it was worth the loss/investment until now. And whatever money they lose on each unit sold will be completely dwarfed and made up by the massive Switch 2 hardware and software sales in the 3 main regions of the world and their other expanding business ventures (the movies and theme parks).
And adding more NSO subscribers and giving them better access to more digital purchases.
Nintendo firmly establishing themselves across the entirety of Asia lol how long till we get Nintendo Philippines, Nintendo Hong Kong, or Nintendo Indonesia?
I’m thinking this is all apart of Nintendo’s strategy to get NS1 over 160mil: They start selling Switch 1 in new countries. Every year is a new country, and country reveals are dripfed like NSO and Nintendo Music updates. They will carry out this plan over the next 60y, so that Switch can stay relevant for Mario’s 100y anniversary.
edit— I was just trying to make a joke, all. This is really upsetting behavior seeing all the fighting.
I still think Sony lied about the PS2 selling 160 million units just to downplay the success of the Switch 1.
Do you think that this would significantly affect the bottom line of any of the 2 companies enough for Sony to lie on official marketing material?
Exactly, to open themselves to that type of lawsuit wouldn't be worth it. People just need to move on.
Yes.
That's not that far off from MAGA shouting about ballots under rocks. Take a step back and review, my friend.
If the vote counting was done with nearly as much obscurity than what Sony did, with extra 5 million votes just popping out of nowhere, you can bet that:
1 - Elections would be stolen all the time
2 - People would rightfully call out the fraud
Just look at Venezuela.
Sigh. The internet was a bad idea.
Yeah, you got no answer for that.
For what?
At no point did playstation ever claim that 155 million was the final number. everyone that knew what they were talking about following the porduction would have always told you the final number was higher. Daaniel Ahmad himself already had multiple estimations that put it at 160 million.
i just cant imagine that, but you never know
We have had a confirmed real photo of the very last ps2 ever produced with it's official number that confirmed over 160 million well before sony updated their numbers. sony just never made a public achknowledgement of the final number but it was always there.
Nintendo's bottom line is contingent on the ongoing success of the switch 2 and not whether or not the switch 1 ever reaches an arbitrary number.
There are so many markets where Nintendo did not officially sell, but did see the Mario movie in theaters. Thailand was one of them. Makes a whole lot of sense.
What does this mean? Are they opening studios there or is it just to sell products?
Improved distribution. They have access to a Thailand eShop now.
The hell does this have anything to do with Nintendo opening an office in Thailand?
The USA doesn’t have enough jail capacity to put everyone guilty in jail
This comment thread looks like it must have been an absolute shitshow. What'd I miss?
Someone made a political post that widely off-topic. I assume the mods deleted it.
