Sega is Not Open to Being Acquired, Has a Great Relationship With Microsoft - News
by William D'Angelo , posted on 01 July 2023 / 3,801 Views
It was revealed earlier this week Microsoft has had some interest in acquiring Sega, Bungie, IO Interactive, Square Enix, and several other studios.
Sega COO Shuji Utsumi speaking with Bloomberg said the company is not interested in being acquired saying, "No, not now." He did not say if Microsoft had approached them or not about a possible acquisition.
Utsumi did say Sega has a very close relationship with Microsoft and Microsoft values Sega more than other platform operators like Sony and Nintendo.
"We are very close with Microsoft and have a great relationship with its management team," said Utsumi. "Microsoft particularly has a high regard for us. Xbox’s Phil Spencer and Sarah Bond are really serious about values that video game fans emphasize."
Sega and Microsoft in 2021 did announce a partnership for a strategic alliance exploring ways for Sega to develop large-scale and global games for the next-generation built using Microsoft's Azure's cloud platform.
The alliance would be a key part of Sega's mid to long-tern strategy and allow the company to move forward with its "Super Game." It is an initiative to develop new and innovative titles with a focus on "Global, Online, Community and IP utilization."
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.
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HELL YEAH! That's healthier for the industry
Why is THIS getting downvoted?
I swear, the number of people rooting for a $2 trillion megacorp to own most of the industry is unreal.
Just the usual suspects. They care more for free games than the industry.
Maybe mix in a little console wars?
I can't speak for anyone else, but I can assert that you're misrepresenting my interest. My interest is in the ABK staff who have been badly mistreated (HR nightmares, long periods of crunch). Microsoft is highly ranked by current and former staff in comparison. Better pay, less crunch, more opportunities.
I'm rooting for Microsoft to acquire ABK primarily because Activision and Blizzard have been HR nightmares, and Microsoft's HR department needs to get in there and clean house. There's a reason the unions are backing Microsoft's bid.
I did my part and seems the downvote gang got owned
Yes, Sega does not need to be acquired by anyone.
Sega finally reached their breaking point after every time acquisition talks pop up 😅
Yes, Keep away from Sega... and of course Sega wouldn't say they have a bad relationship.
They didn't have to say anything about their relationship.
Do you only believe it when devs say they have a good relationship with Sony? Like SE for instance? but other companies it must be false and the dev only saying that as they wouldnt say otherwise right?..
Everyone in the comments seems to be talking about Sega getting acquired or not. I think the far more interesting part of the article is Sega cheerleading one of the big three platform holders over the others. That's really interesting! I don't recall the last time EA, or Ubisoft, or any other third-party publicly chose sides between the big three. I don't doubt they have their preferences, but they're rarely so full-throated about it!
And I doubt it's because Sega's sales are better on Xbox/Microsoft Store than on Sony or Nintendo. Maybe not even than on Steam, come to that.
So that comment really stood out for me.
They only wanted to buy sega's gaming studios and Sega Sammy won't part with their primary business.
What else can they say? You can ask 10,000 companies this and you're going to get the same answer 10,000 times, unless you ask some companies that are distressed. If they said they want to be acquired, they are immediately killing the value of their company..
Sega is not a game changer, but im glad to hear that
These companies that have 30 plus years in the industry should remain independante and not at the hands of people who dont know wtf they are doing and just want to fuck up the industry just to be at the top.
