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Kadokawa Enters Capital Alliance with Sony and CyberAgent to Grow Game and Animation Businesses

Kadokawa Enters Capital Alliance with Sony and CyberAgent to Grow Game and Animation Businesses - News

by William D'Angelo , posted on 07 March 2021 / 2,381 Views

Kadokawa Corporation announced it has entered a capital alliance with Sony and CyberAgent to strengthen its game and animation businesses. 

"To strengthen the Global Media Mix Strategy that primarily aims to expand Kadokawa’s IPs worldwide, discuss cooperation with CyberAgent, Inc. and Sony Corporation for mutual exploitation of each other’s business, expertise, and other strengths," reads the presentation, which was translated by Gematsu.

The alliance will help Kadokawa Corporation to"enhance IP development and rollout in the game domain," "enhance rollout in the animation domain," and "effectively use platforms and involve cooperative initiatives."

Sony and CyberAgent will be given 1,422,475 shares of Kadokawa Corporation through third-party allocation. They will each have 1.93 percent ownership of Kadokawa Corporation.

Here is the list of strengths from each company:

  • CyberAgent – Development and operation strength for smartphone games.
  • Kadokawa Corporation – Content strength to constantly create IPs composed of a diversified portfolio.
  • Sony – Global expansion power of animation and consumer games.

Kadokawa Corporation with the alliance is aiming for the following:

  • The creation, development, and acquisition of new IPs.
    • Investment for development including acquisition of rights.
    • Investment in and buyout of content holders.
  • The maximization of use of existing IPs
    • Multimedia rollout centered on animation and games.
    • Global rollout.

A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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9 Comments
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Signalstar (on 04 February 2021)

More proof that Sony is not abandoning Japan.

  • +5
Dallinor (on 04 February 2021)

Interesting, Sony buying a stake in the parent company of the Souls franchise.

  • +4
Xxain Dallinor (on 05 February 2021)

Namco Bandai Owns the Souls IP.

  • 0
Dallinor Xxain (on 06 February 2021)

Yes, the Dark Souls IP. The value is in the developer though, not the IP. Anything with 'Souls' after it will sell from them.

  • +1
mutantsushi (on 05 February 2021)

I think they do quite a bit of 3rd party publishing in Japan market (w/localization etc).
2% is on par with Sony's current holding in Epic, interesting to see if those go further soon,
or if they stay in that territory which is pretty standard Japanese conglomerate relations.

  • +1
LivncA_Dis3 (on 07 February 2021)

LETS GO SONY HAHA ANIME FOR THE WIN!

  • 0
DonFerrari (on 05 February 2021)

Evil Sony is buying stake on Kadokawa to ensure no anime games will have lewd content.

  • 0
KazumaKiryu (on 04 February 2021)

With Demon Slayer and Fate Zero have Sony two of the best Anime of all time.
More Anime-Games with stronger quality is awesome for me and the japanese industry. Awesome News!

  • 0
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