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Switch Sold Over 50,000 Units in China on Launch Day

Switch Sold Over 50,000 Units in China on Launch Day - Sales

by William D'Angelo , posted on 12 December 2019 / 2,644 Views

The Nintendo Switch has finally hit store shelves in China and the system sold over 50,000 units on launch day. The number comes from Niko Partners, which has data from online retailers and their own market model.

The Nintendo Switch launched in China on December 10 for RMB 2,099 ($300). It included a demo of New Super Mario Bros. U Deluxe is pre-installed. New Super Mario Bros. U Deluxe was the also the only game available to purchase at launch. However, more titles including Mario Kart 8 Deluxe and Super Mario Odyssey will launch in the coming week.

Online retailer sold more than 20,000 Switch consoles, with 47% of the buyers between the ages of 16 and 25. TMall reported sales of 10,000 units by 10am, with 75% of buyers under the age of 30. The console is on track to reach 100,000 units sold by the end of 2019, which was Niko Partners original forecast. 

A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at or on Twitter @TrunksWD.

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Amnesia (on 12 December 2019)

Sounds a lot for me. Could be compared with the 80.000 at (week?) launch in UK, which is a "huge" western modern consumer well aware about Nintendo... Having 50.000 in a country where there is still almost everything to do in term of marketing, it sounds promising to me.

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JWeinCom (on 12 December 2019)

50,000 units is kind of impressive if it only had one game. Can it access other region's eshops?

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trunkswd JWeinCom (on 12 December 2019)

Not without hacking the console (or maybe a VPN?). China is very strict when it comes to these sorts of things.

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polofresco JWeinCom (on 12 December 2019)

I have read somewhere that Chinese Switch cannot access other regions shops, which makes it even more impressive

  • +1
JWeinCom JWeinCom (on 12 December 2019)

Hah. And they said NSMBU wasn't a system seller... Nintendo sure showed them!

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z101 (on 12 December 2019)

Thats very high for the chinese market. Probably (one of) the best console launches there, at least much better than the PS4 launch.

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heavenmercenary01 (on 12 December 2019)

Switch got commercialized in China only now, or m i getting things wrong? i mean , the console is nearing its third year old and it's only this week that it was launched in China ?

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JWeinCom heavenmercenary01 (on 12 December 2019)

China has very restrictive trade policies, and also a huge bootleg market, so launching products there can be difficult.

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progstarmac (on 12 December 2019)

Switch can sell 50 million in China alone.

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progstarmac progstarmac (on 12 December 2019)

Considering population. Or am I wrong?

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ruffy37 (on 12 December 2019)

propably not interested to much if they can run mario u on cemu

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V-r0cK (on 12 December 2019)

1 game at launch. Is that the first in history? lol

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Zenos (on 12 December 2019)

Seems pretty weak, but there are a lot of unknowns here like how many people can afford a Switch in China and if buying a console to play video games would lower your social score.

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xMetroid Zenos (on 12 December 2019)

50k in 1 day with 1 game while the consoles has been on the grey market for years isnt too bad. It will grow bigger over time and games, Tencent is huge and will get the word out with all the publicity. Keep in mind the leader in the market is the PS4 with like 1.5 million in 5 years.

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