There's been a lot of mudslinging going on in regards to the upcoming Battlefield 3 vs. Call of Duty: Modern Warfare 3 match up happening later this year, but publishers equate success to sales and EA already knows it won't be able to topple MW3 with just BF3.
Speaking to investors, EA Chief Financial Officer Eric Brown predicts that BF3 will do well, but it won't be good enough to unseat the current FPS king.
Just to be clear, the [Call of Duty] franchise did about 23 million units worldwide. We don't expect to surpass them with this year's Battlefield 3 , just to be very clear.
If you think that means the game's going to be a flop or anything less than what EA is expecting, think again. Brown has also revealed that Battlefield 3 is already on track with 1.25 million units already pre-ordered and counting.
While some might think that Brown's statement is an admittance of defeat, I think he's rather realistic. There's no way a single game can topple a franchise as big as Call of Duty is now; but BF3 can chip away at CoD's demographic, and at the moment, that's EA's best bet in winning this war in the future.
Battlefield 3 will be available this October 25, with Modern Warfare 3 right around the corner on November 8.