Electronic Arts' 10 Year Star Wars Deal Explained

Electronic Arts' 10 Year Star Wars Deal Explained - News

by Craig Snow, posted on 20 November 2013 / 2,499 Views

Blake Jorgensen, Chief Financial Officer and Executive Vice President of Electronic Arts, has provided some more detail on the exclusivity deal between Electronic Arts and Disney for the right to make Star Wars games.

In a transcript taken from a discussion at the UBS Global Technology Conference, Jorgensen noted some interesting points related to the deal. Most notably, the exclusivity is for 10 years, will cover multiple genres and multiple systems, and will "leverage the strength of the Disney marketing associated with the Star Wars properties both in movies and other things that they may do over the timeframe", but that this "won’t necessarily be aligned with the movie".

Asked whether this meant they had the freedom to pursue content outside of the upcoming movie releases, Jorgensen gave an emphatic yes, stating that both new and existing game concepts are on the cards.

Source: [Seeking Alpha via All Games Beta]

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