Sony has announced in an interview with Kotaku that 31 percent of PlayStation 4 owners did not own a PlayStation 3 last generation. Instead they owned an Xbox 360 or Wii. The numbers come from a reasearch study that also says as much as 17 percent of PlayStation 4 owners did not own a console last generation.
"The person that we've picked up since launch primarily is someone we call the connoisseur, someone that loves, unequivocally, loves games," said PlayStation's American VP of marketing John Koller. "They are the people who, when you walk in [to their home], there's no books on their book shelves. They're all game packages. They're the people who stood in line at midnight [for the console's launch]. They really are a fantastic consumer for us. They're a great part of the PlayStation nation."
"One thing that's interesting, though, is that we're starting to see a lot more of what we thought were going to be adopters later down the cycle coming in really early," added Koller. These owners are "indulgers, people that are traditionally a little bit more price-sensitive or down the funnel that have kind of bucked the trend as it were."
The PlayStation 4 has taken an early lead in the 8th generation of consoles. Since its launch last November it has gone on to sell 8.08 million units, while the Wii U has sold 6.29 million units and the Xbox One 4.54 milion units.