Sony: 31% Of PlayStation 4 Owners Did Not Own a PS3

by William D'Angelo, posted on 13 June 2014 / 9,437 Views

Sony has announced in an interview with Kotaku that 31 percent of PlayStation 4 owners did not own a PlayStation 3 last generation. Instead they owned an Xbox 360 or Wii. The numbers come from a reasearch study that also says as much as 17 percent of PlayStation 4 owners did not own a console last generation.

"The person that we've picked up since launch primarily is someone we call the connoisseur, someone that loves, unequivocally, loves games," said PlayStation's American VP of marketing John Koller. "They are the people who, when you walk in [to their home], there's no books on their book shelves. They're all game packages. They're the people who stood in line at midnight [for the console's launch]. They really are a fantastic consumer for us. They're a great part of the PlayStation nation."

"One thing that's interesting, though, is that we're starting to see a lot more of what we thought were going to be adopters later down the cycle coming in really early," added Koller. These owners are "indulgers, people that are traditionally a little bit more price-sensitive or down the funnel that have kind of bucked the trend as it were."

The PlayStation 4 has taken an early lead in the 8th generation of consoles. Since its launch last November it has gone on to sell 8.08 million units, while the Wii U has sold 6.29 million units and the Xbox One 4.54 milion units.


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8 Comments

drake_tolu (on 13 June 2014)

The user that were past on XBOX 360 and Wii are back on PS4... Sony win's this generation.


Michael-5 (on 13 June 2014)

That or people are making a new PSN account


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highlyevolv3d (on 14 June 2014)

I've always been Nintendo but have had an Xbox and Xbox 360 the previous 2 gens to compliment my gamecube and Wii. For the first time ever I was so put off by Microsoft I have gone Nintendo Wii U and Sony PS4 and don't regret my decision at all.


NuckinFutz2014 (on 13 June 2014)

Not really a big shock there looking at the numbers. Many people would have had to jump ship for Sony to sell this well. The game sharing restrictions really bit XBOX One in the ass...


Renzan (on 13 June 2014)

31% own other console than PS3 and 17% did not own any consol... so 48% PS4 owners did not own PS3.


dudeitsminion (on 17 June 2014)

I'm one of those, I owned a Ps2 and loved it, but I went with a 360 instead of a Ps3, and bought a Ps4 instead of an Xbox One. After the Halo collection announcement I'll be buying an Xbox One again though. It's better to own all the consoles anyway.


Ledreppe (on 13 June 2014)

I'm one of the 31%, but I hardly play the thing, mostly Wii U.


r3tr0gam3r1337 (on 13 June 2014)

this is much like the previous gen where people who had previously never owned an xbox bought a 360 which boosted sales and resulted in the 360's market lead, this gen it's Sony's turn to be the market leader.


GameAnalyser (on 13 June 2014)

Well Xbox One looks like it will be needing a quick catching up to do.