Geoff Keighley: The Game Awards is a Balancing Act Between Awards Show and Announcements - News
by William D'Angelo , posted on 09 December 2025 / 1,387 Views
Geoff Keighley, The Game Awards host, executive producer and CEO, in an interview with The Game Business stated there is a balancing act for the show between the awards aspect and game reveals.
"There are many different constituents that tune in," said Keighley. "And it is a balancing act. You correctly pointed out that there’s the awards aspect of the show, there’s the announcement aspect, and yes, there are some people that would like to see the show be all awards. Some would like to see all announcements.
"My view always is that the announcements create a very wide audience that tunes into the show. And because of that, when we do give out these awards, they’re seen by a lot of people. Lots of games get sold out of The Game Awards. Balatro had a huge boost. So hopefully it’s a good thing for developers. But that careful balance is a hard thing to strike and we don’t always get it right.
"Every year is different. So, it’s very hard to predict what the reaction will be. We wake up the next morning and we see how people feel about it. Last year people generally liked the show, the year before people didn’t. And we’re going to show up every year and keep building it with the industry. And if people don’t like something, we come back and try and do it better."
The Game Awards 2025 will take place this Thursday, December 11 at 4:30 pm PT / 7:30 pm ET / December 12 at 12:30 am UK.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
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Geoff Keighley: The Game Awards is a Balancing Act Between Awards Show and Announcements and Stroking my Large Ego and Kissing Kojima's Ass.
Could you elaborate on the reason you think Geoff strokes his ego?
And ads, don't forget ads
I understood "announcements" as code for ads.
The kind of "balancing act" where roughly 1/2 of said awards are hastily listed off & given away from the main stage.
(after 2 seconds) Please Wrap It Up
Don't forget the time he sets aside for Kojima to give a 20 minute talk about what he had for breakfast.
People still take this show seriously?
The fact he makes such a statement tells all really. "The Game Awards", it's in the title. There should be no need for a balancing act. But he knows, it's why he says anything at all.
