ROG Xbox Ally Handhelds Sold 1,000 Units During Launch Week in Spain - Sales
by William D'Angelo , posted on 21 October 2025 / 6,687 Views
Microsoft and Asus released the handheld gaming PCs - the ROG Xbox Ally and ROG Xbox Ally X - last week on October 16 and the first bit of sales data has now come out.
GameReactor is reporting there were 1,000 units sold of the handhelds in its launch week in Spain. The vast majority of sales, 800 out of 1,000, were the more expensive ROG Xbox Ally X, which is priced at €900. The report states there was very little marketing for the handhelds.
To compare, the Switch 2 sold over 8,000 units during the same week, while the PS5 sold nearly 5,000 units, the Switch 1 sold 750 units, and the Xbox Series X|S barely sold over 300 units.
It should be noted handheld gaming PCs are more niche than consoles with the best-selling one, the Steam Deck, having reportedly sold "multiple millions" of units as of November 2023.
The ROG Xbox Ally and ROG Xbox Ally X handheld gaming PCs are available in 45 countries with plans to launch in more countries in the future.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
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I don't think it's about the hardware for Microsoft. It's about their OS being market leader in gaming.
Congratulations to the Nintendo Switch for selling 70+% of what the new handheld sold in its 8th year in the market!
Higher than expected.... heard rumors in the US it was only a couple of 1000's too.... so was expecting less in spain.
That’s honestly a bit more than I was expecting… though I had predicted only 15 units would sell LTD.
For Spain that is decent enough. Especially with how the Xbox Series has been selling. Spain data is nowhere enough to do estimates, but Spain accounted for ~4.4% of Xbox Series launch week sales in Europe. That would suggest the ROG Xbox Ally sold around 20,000 to 25,000 for Europe in week one if the ratio is similar.
Honestly... that's about 900 more than I would have thought
As a Spaniard, that's embarrassing.
