Job Listing Reveals PlayStation Studios Titles to Expand Across Xbox, Nintendo, Steam, Epic, and Mobile - News
by William D'Angelo , posted on 25 July 2025 / 13,929 Views
A Sony Interactive Entertainment job listing has revealed Sony plans to expand PlayStation Studios titles to more platforms, including Xbox, Nintendo, Steam, Epic Games Store, and mobile.
The job is for a Senior Director of Multiplatform & Account Management and will be reporting to the Vice President.
"Reporting to the Vice President, Commercial Management as Senior Director of Multiplatform & Account Management, you will play a critical leadership role in shaping and executing the global commercial strategy for PlayStation Studios software titles across all digital platforms beyond PlayStation hardware, including Steam, Epic Games Store, Xbox, Nintendo, and mobile," reads the overview to the job listing.
"This role is accountable for optimizing title profitability, ensuring cross-functional alignment, and leading a high-performing team focused on multiplatform expansion, mid-range commercial planning, and platform partner management."
The key responsibilities for the job include the following:
- Multiplatform Strategy Leadership: Oversee the out-of-year (mid-range) commercial strategy for PlayStation Studios titles across all non-PlayStation platforms, driving long-term revenue growth and audience reach.
- Cross-Functional Planning: Lead the commercial contribution to PlayStation Studios’ mid-to-long-range planning, ensuring SIE leadership is informed with data-driven insights and strategic perspectives.
- Studio Partnership & Influence: Act as the primary commercial liaison and escalation point for Heads of Production and Studio leads, securing alignment and buy-in on go-to-market strategies and publishing policies.
- Go-To-Market Execution: Partner with marketing, product, and global publishing teams to develop and execute cohesive launch plans and lifecycle strategies for multiplatform titles.
- Commercial Account Management: Lead platform relationships across PC and console ecosystems (Steam, Epic, Xbox, Nintendo), ensuring strong collaboration, promotional effectiveness, and performance optimization.
- Team Leadership: Direct and develop a team of senior managers across multiplatform strategy, account management, platform sales, and planning. Direct reports include:
- Director, Multiplatform Strategy & Account Management
- Senior Manager, Platform Sales – Xbox & PC
- Manager, Platform Planning & Performance – PC & Xbox
- Policy & Governance: Contribute to global commercial policy-setting, advocating for Studio priorities and ensuring alignment with broader PlayStation Studios and SIE objectives.
- Revenue & Profit Accountability: Accountable for title-level profitability targets as part of the broader commercial leadership team within the Studios Business Group.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
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We are slowly but surely reaching the point where PC + Nintendo becomes the definitive gaming setup/experience.
Not even that slowly, PS5 might be the last PlayStation with actual PlayStation exclusives and even that list is very small. I fully expect PS exclusives to release day 1 on PC, before this gen ends. As for Xbox, doesn't add a lot of value if you have a decent gaming pc.
Don't fool yourself into thinking that Nintendo is forever immune to these same market forces.
They make most of their games for a lot less money, which will allow them to resist the multi-platform approach for a little longer. But, all of the same market forces that affect Xbox and Playstation also affect them. So it's just a matter of time.
While you are correct that the same market forces effecting Sony and Microsoft also effect Nintendo... I wouldn't bet any money on them also going multiplatform any time soon.
Nintendo is exactly like Disney in the sense that thy take their image and their control over their intellectual properties VERY seriously. It means everything to them. They want their fingerprints on everything they do with their product, and they HATE any potential outside noise or wild cards beyond their control - Something putting their games on other platforms - particularly PC, would open the door to.
I agree it's only a matter of time - But I wouldn't expect it to happen during our lifetime.
But if Nintendo can make extra cash as they found making mobile games , they wouldn't say no to extra cash on other platforms
They had to be dragged kicking and screaming to make games for mobile and Iwata was dead set against it for the longest time. It wasn't until the 3DS and Wii U's disappointing sales, them reporting losses for the first time, and growing pressure from their investors that they finally caved and started making mobile games. And even then, outside of Fire Emblem Heroes and Pokemon GO, none of their mobile games were what I'd consider successful. Shoot, Super Mario Run completely flopped. They clearly treat their mobile game division as an afterthought, especially after the Switch took off and put them where they are now.
When, or if, they do put their games on other platforms, expect the same effort (or lackthereof).
Define "complete flop". It is true that Mario Run didn't make anywhere near the money top grossing free to play mobile games did, but that is very hard to do with a paid app and no in App purchases. Afaik it was still profitable at the end of the day.
If they made money then it's a success . The fact that it's easy money and extra way of making money.. iwata as great person that he was , he was far behind the times.
Super Mario run made quite a bit. Over 60 million when it came out. That's not called a flop.
Nintendo won't do the same effort on consoles. The fact that Mario world already cost 80 while still looking slightly better then a switch one game is concerning. That pissed alot of people. If it wasn't a bundle at launch the game wouldnt have sold as well as it did .
I came to say this, but I was also going to add that it's going to take time. Nintendo will probably stay mainly single-platform for at least one gen after Switch 2, but the one after that we could start seeing more multiplatform games from Nintendo as well. That would be the late 30s, most likely. Switching to using less powerful hardware might have been a very good move for Nintendo, even when considering the drawbacks.
Most Nintendo investors actually want their exclusives to remain exclusives, and I would too if I invested in the owner of Mario, Zelda, Pokémon, etc. So no, you are wrong about the "same market forces".
It will sell like bonkers even if went platform. I am sure shareholders wouldn't say no to more cookies sold which leads to more cash.
I am sure shareholders are not that stupid if they can see extra money coming in from being on other platforms. That's even better returns of investment
Many people overlook the broader context when comparing Nintendo and PlayStation. PlayStation has established itself as the preferred choice for third-party game enthusiasts. With Xbox games coming to PS5, PlayStation faces less competition in this arena. Consumers often purchase a PS5 specifically to enjoy titles like Call of Duty or EA FC (formerly FIFA) at their TV. Even a significantly weaker Nintendo console won't change this dynamic, so PlayStation doesn't necessarily need exclusives to sell consoles when it lacks direct competition.
Bringing their games to PC or PlayStation is seen as a significant risk for Nintendo's hardware business because their exclusive first-party titles are a major driving force behind console sales. If these games were available on other platforms, consumers might choose to play them on more powerful or versatile systems, potentially reducing the demand for Nintendo's own hardware.
Nobody, including Nintendo, actually wants to sell hardware. They sell hardware only because it's necessary to sell software.
This is especially true for Nintendo, where the revenue generated from third-party software is a significantly smaller piece of the pie than it is on the other major platforms. If you could promise Nintendo that their software business will be unaffected by discontinuation of Nintendo hardware, you can bet your ass that Nintendo would immediately exit the hardware business.
You'd lose that bet.
It's not about the money for Nintendo. It's about control. Complete and total control over their brand, their IPs, their characters, and their direction. That's why they continued to make hardware even through slower periods of hardware sales with systems like the 2nd half N64, the GameCube, and the Wii U. Developing their own hardware allows Nintendo a higher degree of control over their software.
That "significantly smaller piece of the pie" for 3rd parties on their platform? That's exactly how Nintendo wants it. Of course, they're not going to say 'no' to more 3rd party support, but they will NEVER prioritize it over their own 1st party titles like Sony and Microsoft are so willing to do. They want their brand, IPs, and characters to be front and center. Developing their own hardware gives them that much more opportunity to be front and center and that much more control over their IPs, especially when their hardware is the top-selling one and constantly smashing records.
Yes, it appears that way, sadly. And if so, Sony is being run by a band of idiots. The Playstation brand is a worldwide juggernaut. They could easily launch a PS6 with a few AAA exclusives and break records. They just don't want to.
They are in a fantastic position business wise right now. Lets not pretend they aren't
Xbox is also in a "fantastic position business wise". Oh, btw, Xbox as a dedicated console hardware is on life support.
On what planet could that even remotely be true? Do you think that will actually happen or are you just hoping that's what happens lol. Please stop:)
Nintendo is always one of two generation behind as their games don't looke good enough to cost alot. But eventually they will join
Can't wait to see how Microsoft is screwed according to hardstuck-platinum with this news.
The console war is over, congrats Nintendo for winning.
Makes sense to me. Porting a game is cheap and an easy way to make money. Xbox, PC, Switch, mobile, ect.
Ironic, huh?
For the 20-30 years, everyone was singing Nintendo's last rites like they're going to go out of the console market while Sony, Microsoft, or whatever tech giants would remain: And yet, the way the industry is headed, they'll be the last ones standing in the dedicated video game console market.
They will join. Right now the games look 2 generations behind.. once they catch-up to series x or PS5 level graphics, they will join.
Time to add Ratchet, Alloy, Kratos, amd co to the Nintendo Direct Bingo cards
This is corporate suicide. Your average PS5 owner buys 3 games a year. Sony collects PS+ Subscriptions, 30% of 3rd party sales revenue, and sells accessories. That adds up to around $900 a console cycle per customer. Meanwhile, a non-PS5 customer buys maybe four or five Sony titles a generation and then that gets hit with a 30% Royalty tax on Steam or Xbox. People are locked-in with PS5 but PS6 will see a massive sales decline.
Analysts will claim that people don't buy consoles for exclusives but those people also predicted that Switch 1 would fail so they don't know anything.
It might be accurate to say that's the story with Xbox and Playstation, while it is with Nintendo. Playstation did try to make it more so, but they started the process a lot later and, while I will never say they did not put in the effort, it was too late to really take hold.
The meltdown over this is going to be most amazing thing in the history of gaming haha
As I said on the helldivers 2 xbox port story, this is the same as when Xbox was conditioning their fanbase to be ok with them giving up their exclusives to every platform possible. Their loyal fans kept spouting Phil's lies "but its only the 4 live service games Phil said indiana jones wont come to playstation" look at how thing are now nearly every damn xbox game is coming to PS5. I'll say it again investing on upgrading my PC is fast becoming the best decision. Console have become effing pointless by throwing away the most potent reason to own one, which is the exclusive library that can only be experienced and played on playstation and no where else.
The cost to get PC to series x or PS5 pro specs would cost as much 2-3 series x or PS5 pro when brand new .
You can't get a PC for the price of the console
If you think exclusive is the only reason buying a console then you are stuck in the dark Ages .
It should come to hardware . Getting the game that looks best on the hardware . Hardware that only has 60fps for that game.. that's what the console was should be about.
The more platforms the game have., the .ore sales they get mean more profits. This leads to shareholders being happy and less chance of layoffs and more chance of devs trying something new. Industry currently so stale where it's mainly live service, souls like, Sony linear action base type game and that's it. I missed the days of PS1 where we had alot more variety in the games.
I anticipate that the PS5 will not achieve the same success as the PS4, and with the current strategy, the PS6 may not reach the sales figures of the PS5. However, this is not a rapid decline like what we've seen with Xbox. Game Pass and Play Anywhere have significantly impacted Xbox's core audience. PlayStation, on the other hand, boasts a loyal fan base with extensive game libraries. Nevertheless, some of these fans may gradually drift away, and the ecosystem is attracting fewer new users.
Completely wrong move in my opinion. Short term gains will never outweight longterm losses.
What drives them to this ridiculous move is their flawed business model, where all they do is 80% AAA action games.
What I would do is perform a major shift in how the company would work.
- Implement family friendly and couch Co-op games as an additional foundation
- Invest into a diverse game line-up (genre-wise, and IP-wise)
- Operate at a 3-2-1 System, where for each big game, two medium and 3 small game are being developed, with quaterly releases
- Implement stricter monitoring of game development with clear deadlines for the games that are being developed. (e.g. small games must only take 1 to 1.5 years, medium only 2 to 2.5 year and big games 3 to 3.5 years)
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Rationalize development and adhere the pareto-principle. Only when advancements in technology enable better more complex systems/designs, at the same cost, should Sony pursue them. Throwing money at it to force the last 20% must not be an action you take.
Consequences:
- Lower quality games, for the time being, across the board simply smaller ones
- A sustainable business model with much higher ROI
- Overall lower risk due to diversification
- More games in general and more tastes Sony can cater to.
- Probably also an increase in systems sold (not necessarily)
its all riding on how well helldivers 2 sells
Sony have now realized the vast majority of their base doesn't buy their console for their exclusives. They buy it because Playstation has become the gaming console people gravitate towards over Xbox. The best selling and most played games on PS are 3rd party and live service games. People will buy a PS either because their friends have it or they a have a digital library they don't want to lose access to.
This is great for the consumer on other platforms that have zero interest in buying a PS, but wants to play even just one of their games. Spiderman, God of War and Horizon would sell on Switch 2 and Xbox. Astro Bot would sell on Switch 2 (maybe even more than PS). Sony would make more money putting their games on other platforms than if they didn't.
Nintendo is the only real exclusive
Xbox is no more, so it doesn't actually make much difference, but if they start putting games like God of War and The Last of Us on Nintendo they will also either stop making consoles or make very expensive machines that will push people to PC once and for all, because why would they make machines they to lose money/make no profit on if nobody actually needs to have one? I know the Nintendo version would be far inferior or really late ports, but the point is, Playstation becomes redundant.
It is good to have games available as much as possible, but will this be a good business decision? If business go downhill, so will their games quality. Which would be the actual bad news, as IMO, they are the best.
They have no reason to push it, they are doing great, and this is incredible stupid if so, and they will deserve their downfall as the result.
Kind of a weird thing to say...
Sony has far more intimate data on Xbox than any journalist or gamer does thanks to Destiny, MLB, and now HD2 preorders
They wouldn't be opening a new position with Xbox is the Job description if they weren't happy or thought Xbox was done lol
If they are going for a multiplatform strategy then you mentioned all platforms regardless of if they think Xbox is done. They already have games on Steam and Nintendo and are licencing out their IPs to other studios and those games are being added too. Sony is already 3rd party, just not for Xbox. Might as well add the last platform, even if the sales will only be a fraction of what you could get on your own or Steam/Nintendo.
I'm not sure Destiny or MLB really count in the argument though, Destiny is not a Sony game, even if owned by Sony now, and MLB wouldn't be on anything but PS if MLB didn't say so.
But BraLod is correct really, a push for multiplatform could hurt their end goal. They dominate the console market in revenue as PS is the go to for many of their games and "lounge" gaming but if they stop making games that work for PS and nothing else, it will put people off investing in that economic system. Get decent PC or Switch for you and the kids instead if the games are going to be on it anyway.
Sony and Nintendo have succeeded well because their systems were build with games in mind that utilised their hardware, in modern terms this is interactivity, control schemes etc.
If you spend a lot of time developing and making a game to work with dualsense but then also have to port it to other systems, are you going to spend as much time making dualsense stuff worth it if a lot of players won't ever see the benefits?
I see this more for the Live-Service push than anything else.
I don't think people should get too carried away with this... I mean they've already published games on all of these platforms including Switch. They've recently licensed old PSP games to Switch like Patapon.
This is just a continuation of this strategy of selectively giving up exclusivity where there is no major gain, and expanding IPs when the opportunity allows. It mentions mobile too but it's not like you're going to see Gost of Yotei launching on iOS & android lol
The future for Sony is not platform exclusive but even 6 years after the initiation of the PC strategy we've seen very slow movement in that space. Single player ports are arriving slightly sooner but they're still a while off day and date PC releases, so consistent support on MS and Nintendo platforms is very distant future. PS7 maybe lol
But in the meantime we will see more select Helldivers and Lego Horizon style support for Xbox and Nintendo. The more interesting thing is Nintendo Switch 2 now being a PS4.2 spec device, Playstations entire back catalogue is is capable of being moved over. Games that have run their sales course like God of War 2018, Ratchet 2016, Uncharted 4 and even more recent titles Horizon Forbidden West could all make for flagship Switch 2 titles and grow the IPs ahead of new entries on PS5/6... Will be interesting to see if Sony test these waters anytime soon. Unlike Xbox Nintendo has access to audiences that Sony do not
Sony’s plan is to still bring live service games day one to all platforms, and single player story driven games exclusive to the Playstation for a period of time then releasing on PC.. Just because they’re hiring someone to oversee this doesn’t mean they’re changing direction! Way to much over-reaction to this!
Exclusives aren't sustainable. Neither are identical multiplatform games, but they're a way to buy more time. First it's going to be live-service games, then single-player games, but they will all eventually release on non-PlayStation platforms as well. It's going to take time, but it's also going to happen. This is the direction, and it's what they're hiring for.
They are open to making more money now lol it's as simple as that. Any Playstation exclusive will likely come to their system first (unless a $$$ deal is made) but thinking they are going cross platform is laughable. The PC market will never take over as long as it's way more expensive and you have to upgrade often. The average person can't afford a high end PC, so consoles aren't going anywhere. Thinking Sony will eventually go the game developer route only (like Sega) is beyond wishful thinking....by people not cheering for Sony to succeed. Saying people don't play PS5 for their exclusives is like saying people don't eat pizza for the cheese, crust, or pepperoni.
Good. The battle should only be about hardware and that's it.
If it was a hardware fight, and only a hardware fight, then the powerful consoles would win the wars, which isn't usually how it goes. It's a software war, not a hardware war.
Hell hardware's more than just the raw horsepower. It's storage, its size, its the unique mechanics. So what sort of 'only hardware' fight are you referring to specfiically?
