Switch 2 My Nintendo Store Lottery Applications Top 2.2 Million in Japan - News
by William D'Angelo , posted on 23 April 2025 / 5,133 Views
Nintendo president Shuntaro Furukawa announced that over 2.2 million people in Japan have submitted applications for the My Nintendo Store Switch 2 pre-order lottery, which far exceeded expectations.
"This number significantly exceeded our expectations, and even further exceeds the amount of Nintendo Switch 2 units we will be able to deliver via My Nintendo Store on June 5," said Furukawa (via Gematsu). "That being said, we unfortunately anticipate a considerable number of customers will not be chosen when the lottery winners are announced tomorrow, April 24."
Furukawa stated Nintendo plans to increase its production in order to meet demand. Pre-orders and lottery sales for the Switch 2 will open at other retailers in Japan on April 24.
The Nintendo Switch 2 will launch on Thursday, June 5 for $449.99 USD / $629.99 CAD / £395.99 / €469.99 / 49,800 yen. A Mario Kart World Bundle will also be available for $499.99 USD / $699.99 / £429.99 / €509.99 / 53,980 yen.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Bluesky.
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Switch 2's success in the pre-orders alone has already shown that all that "backlash" again (to paraphrase South Park) just the overly vocal minority of cynical assholes competing in the self-entitlement and self-victimhood olympics.
I have a feeling these negativity circlejerks will dry up faster than they did on the Switch - which I recall took about two years... "The success you're seeing now is an illusion, it will fall off a cliff!"
nah, remember, Japan is the only place where Switch 2 is actually affordable. So insane sales in Japan makes sense, they're getting the system over $100 cheaper than anywhere else.
The backlash is pretty much universal everywhere else, because its everywhere else where Nintendo got super greedy and turned away from affordability. The fact that they kept the system cheap in Japan just goes to show that the price everywhere was pure greed.
Sure it'll still sell well, but Japanese sales are gonna be a much bigger chunk of the pie for Switch 2 than for Switch since that's the only place in the world where it is priced well and where consumers aren't livid at the pricing strategy.
What these Japanese pre-orders numbers show is how well Nintendo could have done if they had priced it appropriately everywhere! They hype woulda been insane!
Comments like "The backlash is pretty much universal everywhere else" aren't even true on this site.
You sir, win the critical thinking award for the day. Congrats! Well earned.
Switch 2 preorders are sold out in the United States as well, and I'm pretty sure there were more of those allocated for the U.S. than Japan.
The Dreamcast broke the all-time home console record when it launched as well so, it's probably not really worth our time. We will know how the Switch 2 is doing in due time. Until then, it's just a lot of people (both pro and con camps) projecting their hopes and wishes and setting themselves up for embarrassment.
The Dreamcast did so in a much smaller market where they were already at a huge disadvantage, and had a known behemoth of a competitor on the horizon. Those things don't apply here. It isn't 1999 anymore.
The 3DS pre-orders sold out in Japan as well, and look how that first year went. Nintendo had to massively drop its price to reverse course.
These examples just show you that projecting a consoles success on pre-orders, or even launch numbers, is not always 1:1. If you're going to do it, understand that it's a risk.
We won't know what the Switch 2 is going to be until at LEAST a year in, probably more like two.
The same thing applies in reverse to you, since you seem bound and determined to downplay it for... reasons. Those same risks apply to you as well. It's also not 2011 anymore.
iirc DC did not have a smooth launch. It was about as successful as the Wii U: Good day one figures, but things completely fell apart directly afterward.
It's priced right in Japan, and people are going to take advantage of the $50 MKW game bundle. People were ok with the price of the system but the games were the issue. It'll come out the gate strong, but we'll see how it holds up into next year.
Too many examples of products sprinting out the gate and sputtering over time.
Damn, that’s nearly the amount the Wii U sold lifetime in Japan! And this is just people that are hoping for an opportunity to buy the console lol
is it reasonable to say that nintendo is doomed?
Beyond! :)
The smiley face was supposed to imply sarcasm lol
Seems the Switch 2 is gonna do just fine.
Any day now, the Switch should fall off a cliff.
