Nintendo is Discontinuing the My Nintendo Gold Points Rewards Program - News
by William D'Angelo , posted on 18 February 2025 / 6,871 Views
Nintendo announced it is ending the My Nintendo Gold Points Switch eShop rewards program on March 24.
"Thank you for participating in the My Nintendo Rewards program," reads the update from Nintendo. "Beginning at 9:30 p.m. PDT on 3/24/2025, users will no longer be able to earn My Nintendo Gold Points."
Gold Points will no longer be earned for digital purchases starting March 24 at 9:30 am PT / 12:30 pm ET, while for physical releases this will be for games released after March 24. Physical games released on or before March 24 may still be eligible to earn Gold Points within one year of the original release date of the game.
All earned Gold Points are still valid and redeemable for 12 months after they are issued. There will be no changes on how users redeem Gold Points already earned.
Here are the changes with My Nintendo Gold Points being discontinued:
|
Before the program changes |
After the program changes |
Point expiration |
Valid for 12 months after you collect them |
No change. |
Purchasing digital content |
Eligible digital purchases made on Nintendo eShop, on Nintendo Switch, or on Nintendo.com (where available), will automatically earn Gold Points based on 5% of the total paid amount (excluding tax and any points or discounts used). |
Digital purchases will no longer earn Gold Points. |
Preorder of digital content |
Pre-ordering eligible digital content on Nintendo eShop, on Nintendo Switch, or on Nintendo.com (where available) will automatically earn Gold Points at the time of transaction based on 5% of the total paid amount (excluding tax and any points or discounts used). Excludes preorders using Nintendo Switch Game Vouchers.
|
Preorders made after 9:30 p.m. PDT on 3/24/2025 will no longer earn Gold Points. |
Physical games |
Eligible physical purchases will earn Gold Points based on 1% of the Nintendo eShop price (excludes tax) if the product is registered within the product registration period via the HOME menu on Nintendo Switch. |
Physical games released after 3/24/2025 will not earn Gold Points. |
Nintendo eShop cards |
Eligible digital purchases using the balance from Nintendo eShop cards will earn Gold Points based on 5% of the total paid amount (excluding tax and any points or discounts used). Excludes passes or consumables. |
Purchases using balances from Nintendo eShop cards will no longer earn Gold Points. Please be aware that some retailers may continue to sell Nintendo eShop cards that disclose earning Gold Points. You may still purchase and redeem these cards for their full value, but you will not earn Gold Points when using the cards for purchases. |
Download codes for digital content |
Eligible download codes will automatically earn 5% of the Nintendo eShop price of the content (excluding tax or discounts) at the time the codes are redeemed for digital content on Nintendo eShop. |
Download codes redeemed after 9:30 p.m. PDT on 3/24/2025 will no longer earn Gold Points. |
Physical Store (Nintendo New York) |
Eligible purchases will earn Gold Points based on 1% of the total paid amount (excluding tax and points or any discounts used). |
Purchases will no longer earn Gold Points. |
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Bluesky.
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This will make shareholders happy. Sucks for us though.
That sucks.
Boo, also i didn't even realize gold points expired, wonder if I ever lost points.
that’s a shame. :( I would always use this get purchase DLC for $5-10 less. Wonder what motivated them to change this?
Either they have a new program coming out for the Switch 2, or just getting rid of it.
Probably getting rid of it as it most likely wo t have any impact on sales but a positive impact on profits
https://youtu.be/4RlkIGmdX0M?si=8Mk87k6VkH7Zd9n6
Pretty sure this would be a good motivation....
If they don't replace it with another reward system, they are gonna look like total assholes for absolutely no reason.
This blows. -_-
The Gold Points programs was used to incentivize digital purchases and "lock you in" to their ecosystem...
With that said, man what a bummer! This was the #1 way I bought indie games!
It always sucked for physical anyways, but still a shame to remove it entirely.
When Club Nintendo stopped letting you trade in points for actual physical things that they would ship to you, I pretty much checked out.
Meh. Was a mediocre program anyway. I forgot it existed. When Club Nintendo was canned, that was a much bigger deal.
Getting a free $3 in store credit every time you spent $60 was mediocre?
You wild for saying that lmao
Not that wild. You speak as if it was some unbelievable steal. In reality, how many €60 purchases does a normal person do in a system’s lifetime. It’s more of a “okay sure nice perk but I won’t lose any sleep over it by missing out” kind of deal. If you buy 10 games, you know, the tie-ratio at the moment, you’ve gotten a whopping €30 of credit. Over 8 (!) years. Assuming all you purchases were full-price . Yeah, not really wild anymore. I’d rather have the statuettes and whatnot from back when it was Club Nintendo.
Greedy Nintendo at it again! Boycotting them until they stop being a greedy dipshit, you all Nintendo kids need to wake up!
The purpose of the program was digital adoption. Either the program succeeded and familiarized a number of people with digital purchasing, or it didn’t. Either way, it’s run its course. That’s why they’re scrapping it.
So, they're getting rid of it before the Switch 2 Nintendo Direct and they have nothing announced to replace it. This is such a scumbag move. Nintendo is more profitable than ever, and they want to squeeze even more.
