
Xbox Wants to Hear from Developers Not on Xbox for Feedback - News
by William D'Angelo , posted on 02 January 2025 / 3,374 ViewsMicrosoft in a new blog post stated Xbox Research has expanded its scope from a focus on players to now including video game developers.
The goal is to engage with developers directly and to "help address pain points and enhance the experience of partners across the spectrum of disciplines involved in bringing games to market."
Microsoft is even looking to hear from developers that aren't on Xbox and wants to know why.
"If you are making video games, we're interested in hearing from you," said Principal User Researcher for Xbox Dr. Deborah Hendersen. "If you aren't on Xbox, we'd love to know why. And honestly, if you are using our competitor's products, you probably have a great perspective we could learn from!"
The goal for "this new initiative that could reshape the relationship between platform holders and game creators."
Video game developers in the US can sign-up here. Microsoft is "working on expanding" to more countries.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.
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Opening up communication and addressing developer issues/concerns is always a good thing. Took long enough though lol. Pretty sure most of the developers concerns will be Series S power and not enough overall market share. Xbox execs can literally go back and look at the 360 and see why the console was such a success and had a ton of games.
This doesn't exclusively count for Microsoft only, but it amazes me how a company that employs hundreds of thousands of people and that draws hundreds of billions of revenue, that this company hasn't been reeeeaaally capable of building up an "in-shape" development environment as the world's largest software development company.
It's just funny.
I think comes from the monopolistic scenario they are in. They are so used to just being the top dog when there's competition and they have to adapt to actually meet customer or client demands, they don't know what to do. See windows mobile/Nokia or Zune for example.
You're absolutely right.
Which only is proof of no matter how big or sophisticated a company may seem, in the end it's people with very common traits running the show.
Unless there a real pioneers or advocates in positions that matter.
I wonder how they will respond when they get told. Shitty managment.
1 - Stop being such an 'America First' company. There's a reason the US (And to a smaller extent the UK) are the only semi-strong markets. Gaming is for everyone, including Asia and Europe and South America, etc.
2 - Sell more consoles. The install base is low.
3 - Gamepass can't possibly be good for developers.
4 - Make good exclusives, which further pushes the whole 'sell more consoles' idea.
5 - Drop the Series S. it's actively hurting your image and availability. There's a reason games like Baldur's Gate and Black Myth Wukong are late on your console and it's almost entirely the requirement to be on Series S.
6 - Give them something SPECIAL About your console. Something that makes it special. Switch has its portability and a huge install base and Nintendo gimmicks. Sony has the Dualsense features and VR. The Xbox is just a strong console with really no other gameplay features to make it stand out.
7 - I can't over-emphasize this enough, get a larger player base with more varied interests. A JRPG on Xbox is mostly just wasted space and energy since the fanbase on the console is pretty heavily 'western'. (Whether this is true or not, that is the perception).
I mean, guys....there's many reasons. Make it worth people to develop for Xbox. Give them something fun to do, or something that makes Xbox stands out. Give them reason to invest the money for porting and ensure they'll get that money back. Right now you just have a strong console with limited reach and no unique features in the console itself or the controller. Nothing about it stands out and it doesn't have the install base to make it worth it.
Gamepass is basically the only thing on that console worth it for consumers and I just can't see ANY world where it's good for developers. You need a new approach. Literally anyone paying attention could tell you that. Start by making your own games, make them well, make them a reason for people to get an Xbox, THEN third parties can invest the time knowing it's worth their effort. Right now it's just a dead and floundering console with no incentive to develop for.
The way to attract the public is unorthodox, but it would be a blow to the competition.
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Better management of the studios;
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Development of a division to create its own graphics engine, in addition to this, this graphics engine can compete with Unreal and Unity;
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Launch of 4 large-budget games per year, with a development period of 5 years;
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Launch of 4 low-budget games per year, with a development period of 2 to 3 years;
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Organizational climate, salaries and benefits better than those of competing companies;
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Recruitment, retention and development of new talent;
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Investment in Cloud Gaming (Xcloud), giving users the option to subscribe to the service and play all the games purchased from their library, or subscribe to the game pass ultimate and play all the games on the service;
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More development of mobile games, as they generate large revenues with little investment. Create mobile games to compete with the platform's successes;
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Acquisition or opening of studios in Eastern countries (Japan, South Korea, India, etc.), in addition, there is a market in countries on the American continent (Brazil, Chile, Colombia, etc.);
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Reducing the lifespan of a generation, thus avoiding Slim and PRO models. Reduce it from 8 years to 5 to 6 years and launch hardware with completely new technologies, but support new consoles and those from the previous generation, because this way the user will have a console lifespan of 10 to 12 years, without having to constantly change consoles;
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Sell consoles and games at a lower price than your competitor, because users will always have more economic advantages;
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Create partnerships with third-party studios, thus trying to have 1 to 2-year exclusivity.
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Open the system so that stores such as Steam, Epic, GOG can sell, that is, there would still be the XBox store, but users could use the console to enjoy their other libraries.
There are more things, but all of this would increase XBox's revenue, making it possible to use more resources to sabotage its competition. The problem is that this requires a high investment in the short and medium term, but it can put pressure on and increase the competitor's stress level.
Porting a game to a pretty small player base is a risk. Do they really need to ask developers that?
Xbox lost this generation because they lost the previous one. With games and libraries carrying across generations they are likely destined to lose the next.
The only way they will win or have a chance of winning is if libraries become a thing of the past - hence the desire to move everything to gamepass. They want to do to the buying games what Netflix did to the video and dvd shops. Alas due to Microsofts size, its history with acquisitions and some poor decisions in the hardware field - gamepass will never be able to achieve its full potential.
Sell more consoles, and the games would come.
...but to sell more consoles, you need the games to come(?). Microsoft needs to pounce on Sony while they're fumbling around if they want Xbox to see the same third-party support as Playstation. Strong first-party lineup and price competitively: That's exactly what NSW did and look where it's gotten.
Making your console cheaper also can do wonders. Xbox would move a lot of units if you could buy a Series X for 400 euro
Series S
Heavily underpowered for a 4K TV almost everyone has now. Much more powerful Series X 1 TB with disc drive for 400€ would make much more sense for most consumers.
The Series X is extremely expensive to make and people don't realise this. It's GPU only has 8 less CU's than PS5 Pro and the way it's designed means it costs a lot to manufacture. The Series X was supposed to be a niche option like the PS5 Pro, and the S was supposed to be the mainline. They just underestimated the baseline the competition was going for and ended up with a situation where the expensive "Xbox Pro" matched the baseline PS5
The series S has a reputation for being weak so why bring that up? Clearly the people don't want it
It's a horrible choice for a 55" 4K TV.
(i said price competitively?)
I would go for super competitively since the value would be greater which tends to be what an underdog needs. I would say in Europe at least the price of Xbox is competitive with PS, but it's not enough to push over more people to buy the console.
Then make sure that what you got works.
More 1st party games, faster 1st party games and better quality (not visual gluttony).
There is this huge untapped market for 40$ ~ 50$ games noone really seems to care about.
You can win a lot of people by simply being cheaper in general, not just with hardware but also with software.
Hard to sell consoles without the games
This. At about this point of the Xbox 360's life I had over 160 physical games.
The Xbox One I had about 120.
Xbox Series? So far about... 20. It does make a good console for Xbox One games though.
1 thus far for my Series X.
I do hope that as many of these games make it fully physical as possible though:
- South of Midnight
- Avowed
- Clockwork Revolution
- Fable 4
- The Elder Scrolls 6 - VI
- The Outer Worlds 2
- Gears of War 6
- Perfect Dark Reboot
I am definitely looking forward to Elder Scrolls 6, Fable 4 and Perfect Dark.
"The games are coming" is almost like a chant at this point though.
True, it something EA did to Nintendo and Sega back in the days taking away games on console that weren't selling enough to justify them working on the games in the first place. Once a console loses some developers its hard to get them back.
the series X is a good piece of hardware better than the PS5 build quality speaking but indeed is lacking of high quality first party games. Microsoft have to revaluate the way they supervise their studios. They had so many issues.