Nintendo and DeNA Launch Joint Venture Nintendo Systems - News
by William D'Angelo , posted on 03 April 2023 / 2,734 Views
Nintendo in partnership with mobile video game company DeNA has established join venture company, Nintendo Systems. The official website is now live.
Nintendo Systems has 5 billion yen in capital and is lead by Representative Director and President Tetsuya Sasaki. Other Directors include Shinya Takahashi, Yusuke Beppu, Kenji Yamamoto, Kotaro Fukawa, Keigo Watanabe, and Kenta Sugawara. Takeshi Masuda is the Audit and Supervisory Board Member.
The company is described as the "development and operation of systems related to the digital part of Nintendo's business," as well as the "planning, development, and operation of new services."
"Nintendo Systems was born in April 2023, led by a team of engineers from Nintendo and DeNA, to create a system that makes it easy to deliver Nintendo entertainment to consumers," reads the statement on the official website via Google Translate.
"While there are many technological innovations in the world, while valuing the spirit of originality and flexibility, members with various strengths actively discuss, aiming for great results that cannot be achieved by one person, and sincerity in system development is working on.
"The technology surrounding the Internet is changing at a dizzying pace day by day, and is becoming more complex.
"Under these circumstances, Nintendo Systems will leverage the relationship of trust between Nintendo and DeNA, which has been cultivated through a partnership of more than seven years, and use Nintendo's originality and DeNA's knowledge of technology as the driving force to create new innovations for the world.
"Technological developments surrounding entertainment are expected to continue to develop.
From obsolete technology to cutting-edge technology, we will continue to take on the challenge of bringing smiles to as many customers as possible through Nintendo entertainment."
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.
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That doesn't really tell me what this will entail.
"To create a system that makes it easy to deliver Nintendo entertainment to consumers." DeNA is akin to Google Play, or other mobile online shop for games and apps in Japan. It gives Nintendo an arms reach to phones like never before.
"(to) use Nintendo's originality and DeNA's knowledge of technology as the driving force to create new innovations for the world." Nintendo has been on a binge about "Quality of life" gaming.
What if they were to use this new platform for new waves of apps. It's a useful app, but plays as a game, using advance tech, that will help you throughout the day? The thing I can imagine closely to those criteria is... pokemon sleep? I don't know.
I'm excited about this, whatever it is. It's a sign that Nintendo is growing in another direction other than gaming. With Movies, theme parks, Animation studios and now this. We're gonna have another entertainment conglomerate to the likes of Disney. Watch out Mickey.
"From obsolete technology to cutting-edge technology..." "Obsolete technology" worries me a bit in connection with digital services. If it were for hardware and software, i.e. bringing back old consoles and accessories and continue to make physical games, it would be great but DeNA is definitely only here for digital matters.
Are we talking about a Nintendo store for smartphones, a streaming service, new games or what?
I remember that the partnership with DeNA was already a topic when Iwata was the CEO back in 2014. What have they done in the meantime?
Almost all of the Nintendo's mobile games. Their responsibilities are always listed the same for each of the titles: Service infrastructure, My Nintendo integration, and development cooperation with Nintendo EPD
So this joint venture isn't so much to develop games as it is to bolster Nintendo's technological infrastructure? If so......FINALLY! Maybe we'll actually get a good Nintendo online experience as a whole going forward lol. It was a good start with everything being tied to your Nintendo account.
Although the "planning, development, and operation of new services." statement leaves me slightly worried that more subscriptions could be on the way, but I may be reading that wrong.
