Bandai Namco Unveils New Logo - News
by William D'Angelo , posted on 01 October 2021 / 4,495 Views
Bandai Namco announced it has a new mission, vision, and logo. The changes will take place in April 2022.
"With intense competition in today’s rapidly changing global market and increasingly diverse consumer needs, this decision aims to strengthen all Bandai Namco concept in every region while leveraging the individuality of each Group company," said the company in a statement. "Our ultimate goal is to further build the value of the Group brand worldwide."
Read a statement from Bandai Namco President and Representative Director Masaru Kawaguchi below:
With the start of our next Mid-term Plan in April 2022, our new Purpose will be the ultimate definition of who we are as a company. It was developed based on internal and external surveys and on discussions among employees from around the world, whose opinions and ideas guided and inspired us.
Fundamental to our Purpose is the idea of connecting and working together to create things. Bandai Namco's entertainment connects fans all over the world. By delivering fun to the people everywhere, we put smiles on their faces and help them achieve happiness. That’s why Bandai Namco exists.
Our Purpose clearly and succinctly expresses how we have always sought to connect with fans everywhere, developing and sharing with our fans in creating innovative IP, products, and services. Together with our fans, we’ll create a new era for Bandai Namco, proudly communicating the reason for our existence.
You can view the old and new logos below:
Read details below:
1. About Our New Purpose
Bandai Namco’s Purpose expresses the reason for our existence and why we conduct our businesses and corporate activities. Its wording was developed based on internal and external surveys, as well as discussions among employees from around the world. From April 2022, our Purpose will be the ultimate definition of who we are as a company and will shape the vision and strategy of our next Mid-term Plan.
Fun for All into the Future
Bandai Namco exists to share dreams, fun and inspiration with people around the world. Connecting people and societies in the enjoyment of uniquely entertaining products and services, we’re working to create a brighter future for everyone.
2. About Our New Logo
Our current logo expresses the fusion of Bandai and Namco that was created when the two companies integrated. It will be replaced with a new logo that reflects our new Purpose. All companies with “Bandai Namco” in their names will use this logo. And, in principle, companies with and without “Bandai Namco” in their names will display this new Group logo on all their products and services. This will enable us to bring together the value of all our products, services, and labels under one logo and elevate the brand value of the Bandai Namco Group in the global market.
The new logo’s speech bubble motif, “Fukidashi” in Japanese, expresses the potential of the brand to connect with people around the world and inspire them with amazing ideas. The speech bubble also represents Japan’s manga culture that has become so popular everywhere. The logo stands for our determination to communicate with fans worldwide, to connect with our fans, and to create entertainment unique to Bandai Namco. The magenta used as the motif color not only represents diversity, but also creates a bright and fun impression and is easy to reproduce.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
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Why is our culture evolved to a point, where even logos have to look safe, predictable and professional. This is a gaming company, not a producer of safety vests or an insurance. A little color and playfulness is fully acceptable. Not that the logo matters much.
I wish they’d go back to the classic Namco logo.
I'm all for changing logos, but that's awful.
That new logo is awful, who thought this was a good idea?
Bamco, more like "Blandco".
Eww
Looks terrible. There was really no need for this.
The old logo was fine. Why change it?
Not the best looking logo iv seen.
Don't really compare about logos but man that is horrible. There old one did look old in a way but still this new one is not an improvement.
I could have done that for them if they're willing to pay me the big bucks they paid whoever to do this crap. Like seriously. Whoever did this came up with it in 2 minutes tops. Please keep the old logo.
Because all corporate logos need to be Bland AF now.
Yeah this a bad logo change
I liked my friend’s take on it. Blandai Namco.
In the paraphrased words of Arnold Schwarzenegger: that is one, ugly mother***ing logo
ewww
Simply atrocious. Cant even begin to imagine who came up with that and who did validate that. It's like a 5 year old kid came up with that. Or maybe it's simply a joke. And when does a logo need a change in the first place?
I'll probably get used to it at some point as I have with other logo's but really not a fan
Hopefully this logo change doesn't represent the changes they are going to make to their products. Because damn this is a big downgrade. Of all the bkand and generic logos out their this one is aiming for the most bland, generic and ultimately forgettable logo out there. The original was fine.
Looks kind of cool... but boring is a word that describes it even better!
Both are terrible.
At first I didn't like it but after a couple of minutes and after reading the explanation, I can see where they're coming from, I guess. It's okay for me.
Essay Pro
