By using this site, you agree to our Privacy Policy and our Terms of Use. Close
GameStop and Microsoft Announce Multi-Year Partnership

GameStop and Microsoft Announce Multi-Year Partnership - News

by William D'Angelo , posted on 02 February 2021 / 2,692 Views

Retailer GameStop announced it has formed a multi-year partnership with Microsoft. The deal will help GameStop expand its physical and digital video game offerings. 

GameStop with this partnership will be using Microsoft’s cloud solutions and hardware products to help create the "ultimate gaming destination" for gamers at its over 5,000 retail stores worldwide and deliver new digital experiences for its customers. 

“This is an exciting day at GameStop as we announce the advancement of an important partnership that capitalizes on the power of our operating platform and significant market share in gaming to accelerate our digital transformation; drive incremental revenue streams; and over time, further monetize the digital world of gaming," said GameStop CEO George Sherman.

"Since joining the Company last April, we have been on a mission to evolve our strategy to take advantage of our undisputed leadership position in gaming. Clearly, GameStop is a top destination for an entire spectrum of gaming products, and we are excited about the opportunity to leverage our capabilities in support of the launch of the next generation of gaming consoles and expand our reach and connection to the worldwide gamer community through this partnership."

Head of Xbox Phil Spencer added, "For many years GameStop has been a strong go-to-market partner for our gaming products, and we are excited about continuing and evolving that relationship for the launch of the Xbox Series X|S. GameStop’s extensive store base, focus on digital transformation in an omni-channel environment and expert gamer associates remain an important part of our gaming ecosystem, and we’re pleased to elevate our partnership."

GameStop and Microsoft Announce Multi-Year Partnership

Here is an overview of the partnership:

  • Under this agreement, GameStop will standardize its back-end and in-store solutions on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform, empowering associates with integrated experiences across its business operations including finance, inventory, eCommerce, retail and point of sale. This will enable store associates the ability to access omni-channel insights about customer preferences and purchasing history, real time information on product availability, subscriptions, pricing, and promotions in order to provide a differentiated and personalized in-store customer experience.
  • Additionally, associates will be equipped with new Microsoft Surface devices that will transform the in-store experience and help unlock new retail experiences in the future. The mobility of Microsoft Surface will allow associates to move freely within the store footprint, meeting the needs of customers faster and more efficiently. Microsoft Surface devices have already been an important part of the digital modernization strategy for store management.
  • As part of its transformation, GameStop plans to roll out Microsoft 365 and Microsoft Teams to its stores, empowering more than 30,000 store associates with enhanced productivity and collaboration tools. With Teams, store associates will more easily be able to ask questions and share insights with one another, enabling them to provide a better customer experience. Associates will also benefit from enhanced security and identify management capabilities.  
  • Following decades as an essential provider of the Microsoft Xbox gaming platform and services, GameStop has expanded its Xbox family of product offerings to include Xbox All Access, which provides an Xbox console and 24 months of Xbox Game Pass Ultimate to players with no upfront cost. GameStop and Microsoft will both benefit from the customer acquisition and lifetime revenue value of each gamer brought into the Xbox ecosystem.

A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at or on Twitter @TrunksWD.

More Articles

Signalstar (on 08 October 2020)

MS had to do something to help prop up GameStop because between launching a digital console and pushing Game Pass subscriptions they were pushing gamers away from GameStop and thus cutting them out of their revenue source. This is a good move by MS.

  • +13
yvanjean (on 08 October 2020)

5,509 retail stores throughout the United States, Canada, Australia, New Zealand, and Europe. This monumental for the rise of Xbox in these market.

  • +5
VAMatt yvanjean (on 08 October 2020)

I dunno about that. The only obvious gaming connection here is the text that both companies are in the gaming business. The deal is mostly about MS selling GameStop on their productivity tools and other, non-gaming tech.

  • +6
DonFerrari (on 09 October 2020)

Owww ok, good to improve their performance. By the title I was led to believe that it was something related to the consoles themselves.

  • +3
Walbert (on 09 October 2020)

Gamestop will still be a cesspit.

  • +1
DroidKnight (on 08 October 2020)

...but just for 10 dollars more you can have the X. Your parents will be OK with that kid. Just sign here. To hell with GameStop.

  • +1
LivncA_Dis3 (on 09 October 2020)

gamestop was dying,
at least microsoft go their back!

  • 0
Mr Puggsly (on 08 October 2020)

Seems like a good idea. Should certainly help move hardware.

  • 0
AFattyGamer (on 08 October 2020)

Hmm maybe I'll buy some GameStop stock then now. Webull time . But I don't know Gamestop ... You will inevitably go the route of Blockbuster one day. I love physical media nothing is better than it .... but I hate to say that one day digital will rule the world ;"(

  • 0
SanAndreasX (on 08 October 2020)

So Gamestop is now just another Microsoft Store?

  • 0
Mr Puggsly SanAndreasX (on 08 October 2020)

No. It's Gamestop with a taste of a MS store. Also, Gamestop is still a place gamers visit so this seems like a good move on paper.

  • -1
sales2099 (on 09 October 2020)

This is the perfect solution to closing MS stores. GameStop pushing more Xbox is always good for the upcoming gen. Taking back US where everything helps.

  • -1
LivingMetal (on 08 October 2020)

Remember back in high school (or even jr. high), there was always that one guy and that one girl that looked just right together as a couple because they were that bad or that ugly... Yep.

  • -3
AFattyGamer LivingMetal (on 08 October 2020)


  • +2
Zyphe (on 08 October 2020)
  • -11
KratosLives (on 08 October 2020)
  • -16
Comment was deleted...
Jranation KratosLives (on 08 October 2020)

People flamed MS for not doing anything this gen. But when they are finally doing something they get comments like these.

  • -1