Xbox Games Showcase for July 23 Will Focus on Just Games, Says Aaron Greenberg

Xbox Games Showcase for July 23 Will Focus on Just Games, Says Aaron Greenberg - News

by William D'Angelo , posted on 16 July 2020 / 955 Views

Microsoft’s GM of games marketing Aaron Greenberg announced the Xbox Games Showcase for Thursday, July 23 will focus on just games. There will be no news on business or devices. The entire show will be around one hour in length and will only have games showcased. 

The digital event will feature "world premieres and updated looks at some of the games we’ve already revealed," says Greenberg. "And yes, that includes your first-ever look at campaign gameplay from Halo Infinite.

"Xbox Game Studios is pushing the industry forward with a huge variety of games, all of which support services and features that put the player first, including Xbox Game Pass and Smart Delivery."

The Xbox Games Showcase will start at 9am PT / 12pm ET / 5pm BST, however, there will be a Summer Game Fest pre-show starting an hour earlier at 8am PT / 11am ET / 4pm BST with Geoff Keighley. 

You will be able to watch the Xbox Games Showcaqse on YouTubeTwitchFacebook, and Twitter.

A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at or on Twitter @TrunksWD.

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GoldenHand80 (on 16 July 2020)

We heard The same exact statement many times since the reveal of xb1

Imaginedvl (on 16 July 2020)

This is looking good :)

hush404 (on 17 July 2020)

"Xbox GAMES Showcase" will focus on games. - Well shit, I'd hope so.

DonFerrari (on 16 July 2020)

Confirms a rumour from a week or so ago.

CaptainExplosion (on 16 July 2020)

This better be good.

Comments below voting threshold

gc131084 (on 16 July 2020)

Business as usual. Each generation Aaron and Phil are talking about the biggest lineup of games, the best Xbox ever had. Not once they kept to their word and delivered... Phil is talking about Sony's letting down their community by focusing on next gen...but Sony year after year is delivering 2 or more fantastic AAA Games for the community, in my opinion Microsoft has always let their community by not producing any ambitious game at all. Don't care for 12th iteration of forza or gears...

Trunkin (on 16 July 2020)

They didnt even talk up the event here. It was just a pretty generic description of what to expect at the show. I don't know why you chose this article to write out your tired anti MS diatribe.

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method114 (on 16 July 2020)

I do agree with a lot of what you are saying but I'm willing to give MS a chance they are buying a lot of studios lets see what they can do with it. I am tired of the Halo,Gears,Forza schtick they need move on take a chance. I bought my 360 just for Halo,Gears, and mass effect but enough is enough.

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