Sony Wants to 'Focus on Getting the Value Equation Right' for PS5, Says Jim Ryan

Sony Wants to 'Focus on Getting the Value Equation Right' for PS5, Says Jim Ryan - News

by William D'Angelo , posted on 01 July 2020 / 1,632 Views

Sony Interactive Entertainment yesterday had the big blowout event for the PlayStation 5, with showcasing dozens of games and unveiled the PS5 hardware. However, they did not announce the price of the PS5 or the launch date. 

Sony Interactive Entertainment president and CEO Jim Ryan in an interview with BBC explained with the current economic uncertainty it is very important they get the value equation of the PS5 right and it is not all about the price. 

"Conventional wisdom and history show that our business is one of the more recession-proof businesses," said Ryan. "But I think this will sharpen our need to ensure that we focus on getting the value equation right. And I emphasise value as opposed to price.

PS5 Console

"We must be more attentive than ever before to ensure that the overall value proposition in terms of the console and the games - the range of games, the quality of games, the quantity of games - makes this something that our community aspires towards."

It is very possible with him mentioning it is not about the price, it is very possible the PS5 will be more expensive than people are expecting. 

The PlayStation 5 will launch in Holiday 2020.


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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11 Comments

hush404 (on 13 June 2020)

I don't like the wording and silence they're using. I feel like these new generation machines are fucking expensive and neither camp wants to admit it yet.


Dahum (on 12 June 2020)

This is a bit concerning!


mjk45 (on 12 June 2020)

Yes when terms like value proposition are bandied about.


  • 0
poroporo (on 13 June 2020)

Phones and edging towards 1000 USD, so in comparison a 600 dollar console isn't really a big deal for the hardware you're getting.


KratosLives (on 13 June 2020)

549 us dollars


Jranation (on 12 June 2020)

Who ever thinks it will be 399 is delusional.


ClassicGamingWizzz (on 13 June 2020)

Who ever thinks other people thinks this Will BE 399 is delusional.


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siebensus4 (on 12 June 2020)

Will we see another PayStation like PS3?


DonFerrari (on 12 June 2020)

They are still waiting for their rival to put the price first to ensure they undercut. Sony would be naive to put their console like 100 USD more while still weaker.


John2290 (on 12 June 2020)

500 for the disk version, 400 for the digital version and eat the cost, just stretch the price cut out as long as possible.


Cerebralbore101 (on 12 June 2020)

Ouch! PS5 may be undercut by Series X by $100 after all. Either that or both systems will be $600.