Weekly Analysis - PS3 Sales Double in America

by Brett Walton, posted on 03 September 2009 / 40,221 Views

Brett Walton
3rd September 2009

The big news this week was the appearance of the new PS3 slim model in American stores from the 25th August, along with the Xbox360 price drop (Pro and Elite SKUs) on the 27th August. Looking firstly at American hardware sales, the effects of this can be immediately seen:


As you can see, PS3 sales more than doubled this week and Xbox360 sales increased by 30% - both consoles outsold Wii this week (although the margins of error are such that the best we can realistically say is that it is a three-way tie) – only the 6th time PS3 has beaten Wii since launch (and four of the other occasions were under extreme Wii shortages). There are a few important points to note here:

  • PS3 slims were not fully available at all retailers across the country for the whole week, availability has increased as the week progressed so I expect sales to be higher the week ending 5th September with full availability across the whole country.
  • Core retailers (Gamestop, Best Buy, Gamecrazy and Amazon) saw PS3 sales increases of up to 200% this week, while casual retailers (Walmart, Target, Meijer) saw increases closer to 50%. This is entirely predictable but means that as word gets around about the new model and price cut, we expect the casual retailers to continue to see increases to match those seen at the core retailers – in other words sales should remain high for a number of weeks yet – a lot of this depends on how well Sony advertises the price cut and new model.
  • Xbox360 price cut only came into effect at the end of the week so again next week’s sales should be higher still with a full week and as word gets around. Word is that sales this week are up significantly already so it could be close again next week.
  • Sales for both consoles have been artificially low in the last few weeks as consumers await the new deals so percentage increases can sometimes be a little misleading.

PSP hardware also increased 80% - mainly due to the Dissidia hardware bundle. Year-on-year, Xbox360 sales still see the biggest increase (50% up) but that will become flat or even down in coming weeks since it was this time last year that the Arcade SKU price cut came into effect.

Moving onto worldwide hardware, PS3 sales are down significantly in both Japan and Other Regions as consumers await the official PS3 slim release. Xbox360 saw a similar boost in Europe to America with worldwide hardware sales passing 140,000 units for the first time since April.

The software chart saw a number of big new releases this week. Batman Arkham Asylum debuted to over 800,000 units worldwide – 51% on PS3 and 49% on Xbox360 – becoming one of the biggest debuts of the year so far. Dissidia: Final Fantasy sold over 170,000 copies in America, less than the 230,000 opening for Crisis Core, but still an impressive number. Metroid Prime Trilogy and Professor Layton and Pandora's Box also did impressive numbers. In Japan, Tomodatchi Collection held on to the number one spot with another 80,000 units sold as Dragon Quest IX also continues to sell well.

UPDATE - following some recalculations, we have adjusted Batman: Arkham Asylum up to nearly 900,000 units, with a 53% share on PS3 - the PS3 version narrowly outsold the 360 version in America according to our updated figures.

Looking ahead to next week the, the big release is Guitar Hero 5 on Xbox360, PS3, Wii and PS2. Preorders are already over 250,000 in America so week one sales should be strong. The Gundam PS3 bundle launches in Japan which should do solid numbers and PS3 hardware sales in general should be up significantly with some predicting as high as 100,000! Dissidia and Metroid Prime Trilogy launch in Europe, and the official PS3 slim launch should easily double PS3 hardware in Europe next week as well as we find out how successful Sony’s new model is going to be.

The full data will be posted on VGChartz in the next few hours so be sure to check the charts out:


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raspymanik (on 13 September 2009)

@concity i agree with you and xbox will come second and ps3 last

concity06 (on 06 September 2009)

Wii will still come out on top. You guys are dreaming. I been hearing this since 2006, when the Wii came out. People kept saying watch the PS3 will sell more. In 2007, it's still early they'll come back. 2008, the Wii sales will eventually drop. Just stop it already, please. By the time the Wii sales drop, the Wii will have already won this gen.

nuckles87 (on 06 September 2009)

lol, PS3 onslaught, right. Looking at these numbers, that's definitely not the case. We'll see if it changes next week.

sebnod (on 06 September 2009)

Xander, you are very funny. :D

tuvideo87 (on 06 September 2009)

And so the PS3 onslaught begins............................... iinglish you said it

dahuman (on 06 September 2009)

ze Wii iz doomz!

Angelv577 (on 05 September 2009)

a3hmax, if i am correct, the ps3 slim was just release in USA, and was release in august 25, this numbers don't cover all the week and it still up in america, just wait the release in japan and europe and i going to read you a story. Maybe Wii isn't doomed, but 360 is doomed.

Snake612 (on 05 September 2009)

I didn't expect Batman to sell that much.Congrats to developers making thar game the fastest selling superhero game in a long time.

iinglish (on 05 September 2009)

And so the PS3 onslaught begins...............................

DesiredFX (on 05 September 2009)

I'm grabbing some popcorn and kicking back with Cueil. Is this really the level of discourse the world has to look forward to from now on?

Makaha (on 05 September 2009)

@a3hmax Did you see at the bottom of the article, Brett added an update saying by some estimates, Japan ALONE might add 100,000. Others will add some , though not as much. We'll see....

Smashed (on 05 September 2009)

Actually @a3hmax The sales will be higher next week, considering the official PS3 Slim launch was September 1st, and these numbers are from the 29th of August.

a3hmax (on 04 September 2009)

¿Just Less than 1000 consoles over Wii sales in the big price cut day and someones say Wii is doomed? Sorry, I stll laughting. ¿This was the enormous bomb in the PS3 sales? ¿are you kidding me? PS3 and 360 are going to downsize the sales the next week, Wii will keep the same rythm, just the same thats happens after every console price-cut.

Quartz (on 04 September 2009)

This is going to be really interesting in the run up to Christmas. I expect all the systems to do well and Sony should be pleased with any rise in HW sales at this time. As for online gaming... Well 360 is good, but If I want to go round a mates house to play Left for Dead with the 2 of them I have to have a gold account. I got a month free a year ago and tried again only to get the error of that my email was already used, even when trying to recliam it with the old login. Sorry but that sucks!

youngjuvi (on 04 September 2009)

The Wii is doom confirm.

XanderZane (on 04 September 2009)

XxXProphecyXxX says: WoW this is just america numbers and not even the official whole week WW numbers from ps3 slim(which is frocasted to be even higher) and were alrdy getting lots of spins and damage control....=.= OT: glad to see a great increase from ps3. ************************************************* Spin and damage control? Huh!?!? The PS3 got a price cut back on Aug 18th. Sales should have tripled by now. The sales are actually lower then I expected. The PS3 barely beat the XBox 360, even though the XBox 360 price cut came a week later. I didn't even see any PS3 Slim ads in Best But or Fry's Electronics this week. I just got the Fry's Ad this morning and all I see is XBox 360 Elite bundle. Elite + Extra Controller + Ninja Blade for $299. Ok deal. They should have included GTA IV or HALO 3. @fursomewarrior: You're just a fanboy. 3rd party mutiplat games have always looked better on the XBox 360. This has been proven multiple times by Gamespot and IGN. I own both systems and besides Uncharted & Killzone 2, XBox 360 games still look better then most PS3 games. I won't even touch online gaming. XBox Live is a beast. XBLA games are on another level.

scorptile (on 04 September 2009)

i think its funny it takes a price cut to challenge the wii in sales. i predict in a month sales to be back to normal for the ps3 and 360. the ps3 slim will only sell to those that are hardcore. there wont be any more buying it. if you wanna know my reason you can buy a blueray player now for 125 to 150 dollars and besides that no one cares besides sony fanboys or hardcore gamers will buy it. if nintendo drops the wii price to 200 before xmas sells starts we will see another year of sold out wii's.

ghaleon1980 (on 04 September 2009)

fursomewarrior: What are you talking about? " Anyone with common sense should buy a PS3" you say? Then you begin to spout multiple inaccuracies about the system. Dude, just take your negativity and propaganda and go somewhere else....

Alby_da_Wolf (on 04 September 2009)

Despite the 1 September launch, some megastores advertised PS3 Slim in their 3-10 September leaflets, I guess they'll have it available for sale since its launch, but bigger sales could start two days later.

donsterydo2 (on 04 September 2009)

There's no need to drop price of an Arcade SKU it is more probable that M$ will drop price of an Elite SKU in US (if Slim outsells it in the long therm) since there the price of an Elite and Slim are the same, when in EU Elite is 50E cheaper.

binary solo (on 04 September 2009)

Just want to suggest one minor correction: by my reckoning PS3 has outsold Wii in America 6 times since launch not 3. @selnor: I don't see MS dropping the arcade by $100. If Sony still need to sell PS2 at $99 to make a profit then sure as anything Arcade would be being sold at a significant loss at that price. $149 seems more doable sometime next year, and that would probably be a breakeven price at best. Though it's quite possible the current arcade price is only break even. MS uses the loss leader marketing strategy, it is known.

XxXProphecyXxX (on 04 September 2009)

WoW this is just america numbers and not even the official whole week WW numbers from ps3 slim(which is frocasted to be even higher) and were alrdy getting lots of spins and damage control....=.= OT: glad to see a great increase from ps3.

donsterydo2 (on 04 September 2009)

A cheaper Elite, just like PS3 Slim wasn't and probably even now isn't avaiable everywhere so it isn't the end of X360 sales rise too.

donsterydo2 (on 04 September 2009)

M$ will probably release on Christmas 2010 a new revision of X360 with integrated CPU and GPU (wchich we heard about a long time ago when there was a rumor about Jasper which appeared to be true) and lower price.

Cueil (on 04 September 2009)

I come to these post mostly for the delusional people and then for the news... some times I skip the news cause I want to see how delusional people are getting

selnor (on 04 September 2009)

Nice to see some good PS3 numbers. Kinda expected more than that. But still it is double what ir was doing. But looking at these figures, if M$ released any kind of price cut on the 360 arcade to say $149 - £99. That would put the situation back to normal again. Possibly even worse for Sony in terms of figures behind. If Sony settle around 360 sales world wide regularly, M$ come out of it pretty unscathed. Then a pricecut maybe January would see the favour go M$ way again. We will see how the giants play this out. Well done Sony. I'm on board now. :)

fursomewarrior (on 04 September 2009)

I am amazed that people still invest in a 360? I own all the latest consoles, and i play this one the least. I get crap for trade credit or cash on the thing. Every game I have purchased on my 360, I buy the ps3 version to replace it. The ps3 has a much better menu screen (not digging on v.3.0, WTF?), most 3rd party games do look much better, free internet(never have problem with warhark, fat princess, RE5, ect. People with a common sense should buy a ps3.

sinha (on 03 September 2009)

CChaos says: "At a thousand more per week than the 360, it would take the PS3 right around, oh, about 8240 weeks to surpass it. That's over a hundred and fifty years." I heard the PS3 will have a 1000 year life cycle.

Saintdante (on 03 September 2009)

I expect this weeks numbers to be quite large because of the official slim release wondering how high it's going to be.

Apollian (on 03 September 2009)

Sony wanted to have a cheaper console to increase sales, developers have put a lot of pressure on Sony....last week Sony sold 109k PS3s. ...is that good, not really, because this time last year Sony's PS3 was selling 178k per week....I don't know what Sony was expecting, but you can surely bet that they didn't get what they wanted out of this. to be honest, Microsoft has Sony in their pocket...everything Sony tries, Microsoft has a trump card to stop it!. all the upgrades Sony makes for the PSN, and its PS3 firmware, seem to be old news to Xbox 360 owners who have had these features for ages. it seems all Sony is doing it trying to catch up, rather than create something new to pull away. I hoped that Sony could push for 2nd place. or 1st in the HD war...but thats never going to happen. and to be honest the online software factor for the 360 is just too higher mountain to climb for Sony.....Sony has some decent games, but for online there's only one console!...I mean just take a lot at how many people have downloaded the GTA4 episodes?

Xoj (on 03 September 2009)

so if the 360 managed to sell 10-12 million. each year. ps3 at this kind of demand 20% more, 14-16 millions it may able to cut that in 2 years.

Xoj (on 03 September 2009)

don't go for days that doesn't work. ps3 can get to 4 million (max) 2 million min difference per christmas each year difference between the 360 and ps3. + the whole(1-2 milllion from january to september). and also sell for longer than 360 which is possible to due japan and europe demand. days in the end not mean much.

monlosez (on 03 September 2009)

Good to see Sony is competing.

CChaos (on 03 September 2009)

@indodude Heh, good to know, but honestly, with the amount of arbitrary rage and utterly bizarre claims that seem to permeate this site, it's kind of difficult to tell who's kidding and who is serious.

iron_megalith (on 03 September 2009)

@Preacher LOL! Cool your rage sir! It's just a typical stupid rambling of a fanboy. OT: Wow this is really cool. But I wonder what happened to the stocks in Europe and Japan. Or they just didn't sell? Shiny models farewell. T_T

indodude (on 03 September 2009)

@ CChaos lolumad, Sinha was kidding.

coolestguyever (on 03 September 2009)

oh wow PS3 won in America this week! cool. Obvioulsy I'm not counting the DS

CChaos (on 03 September 2009)

@Sinha I kind of hope you're not serious. The current difference between the 360 and the PS3 is 8.24m units. At a thousand more per week than the 360, it would take the PS3 right around, oh, about 8240 weeks to surpass it. That's over a hundred and fifty years. Let's say though that the PS3 manages to outsell the 360 by a hundred thousand units per week though for an extended period of time. Even at that number, it would still take 85 weeks at that heightened total to overtake the 360. Using that same 100k per week more total vs. the Wii, it'd still take them 295 weeks to overtake it. To be blunt, it's safer to just hope that the PS3 at least makes a bigger dent in the market, because there's not going to be an effect that lasts long enough to shift how this generation is going. It's just not going to work that way.

Preacher37 (on 03 September 2009)

You know, it really is amazing to see the range of opinions on these comment posts, especially for a site that is heralded to have lots of "Nintendo Fanboys" This article just makes me sad because the Wii is so close to 50% market share, and I'm still looking forward to laughing at the HD Twins when that happens. Just a blanket question, does anyone outside of marketing care about the desire of teenagers to own every system on the market so that they can connect to everyone in school and be, "cool"? Speaking as someone who works for Blockbuster, I see lots of teens who come in only to get the newest crap that is put out there by studios and to avoid the kiddy "wii." (I mean honestly, why are kids so excited about getting GTA4 past their parents but avoid No More Heroes like the plague?) @llewdebkram - did you actually calculate that out or is it hyperbole? Cause we have to remember folks, due to the margin of error the HD twins have each TIED with the Wii this week, which does not negate the lead or put the Wii into doomed area. Despite what fanboys may say

rafichamp (on 03 September 2009)

Wow this is just the sales of the fat PS3 in NA, next week expect numbers over 150k in NA alone, then the week after that should be even higher. The slim just came out in japan today so it wil be long before we see slim effects there and PAL

leo-j (on 03 September 2009)

@Uberkiffer How can you sell a ps3 in europe or japan, when there are no ps3's left to sell? 70% of hardware sales this week came from NA

PDF (on 03 September 2009)

and the pendulum shift happens once again

Tridrakious (on 03 September 2009)

That would take forever. Just a thousand every week?

sinha (on 03 September 2009)

Wow, if the PS3 can beat both the 360 and Wii by over 1,000 every week, it will catch up in no time.

Tridrakious (on 03 September 2009)

I'm glad to see the PS3 doing so well on the back of limited supply. I can't wait to see what is going to happen next week when the Slim comes into affect everywhere.

c0rd (on 03 September 2009)

So far so good for the PS3 in America. Things looking good for the HD consoles, as long as sales hold up. Wii needing some help to join the party~!

llewdebkram (on 03 September 2009)

Well done PS3 at this rate it will catch up to Wii in USA in only 16000 weeks or 307 years.

sebnod (on 03 September 2009)

@uberkiffer "theworl loves x360" :D you might say US and UK love x360.sorry.

slinkypomo (on 03 September 2009)

Well, they finally came down to reality on their price so I got one last week! RT www.anonymous-web.be.tc

HelloMotto (on 03 September 2009)

the official release of ps3 slim in japan is at 3rd september. so i think we might need to wait for another extra 2 weeks to sell the sales of ps3 slim in japan.

ph4nt (on 03 September 2009)

@uberkiffer ewww, stereotypical college dormitory xbox halo fans. that's as low as it gets! (i've had bad experiences with those type of kids).

Uberkiffer (on 03 September 2009)

@halil23 They aren't all teenagers, but I live near a college campus and virtually everyone I game with either wants a 360, has a 360, or plays PC. It's all about COD, Halo, and Madden. Campus tournaments are also always 360 related.. I actually can't even remember the last time a friend mentioned wanting to buy a ps3 :(

Uberkiffer (on 03 September 2009)

I'm impressed to see the ps3 double NA sales, it really shows how needed that price drop was. That said, the YoY is miserable - a full week with old SKU @299 and multiple outlets (including the #1 HW distributor) selling slim already, and YoY was still down? No surprises anywhere else, the world loves 360 and the wii is practically in every home so who else still hasn't bought one, right?

Smashed (on 03 September 2009)

@Kowenicki Your such a downer for a PS fan. :(

ph4nt (on 03 September 2009)

Hmm looking at the YoY for the PS3, after the initial few weeks of pent up demand for the new release, it will be down YoY again. I think people took for granted just how good PS3 sales were holidays last year.

thx1139 (on 03 September 2009)

@ the teenager argument. I have 2 teenage sons and I am sorry even though I can afford purchasing them another console they dont control me or my wife that much that we are going to spend hundreds of dollars on a console to hold them over. Not to mention if the plan was a PS3 all along then we should have just ate the $100 difference and puchased the PS3 all along.

MDMAniac (on 03 September 2009)

This fever ends in a week or two.

halil23 (on 03 September 2009)

@ kowenicki, I'm talking about teenagers in general. You honestly don't hear teenagers wanting PS3 anywhere???

Carl2291 (on 03 September 2009)

I said that Wii will likely be in last place this week in NA. Congrats on PS3 Slim week 0 > Wii360 And Batman PS3 > Batman 360 = BET WINNER! :-P

axumblade (on 03 September 2009)

Also, PSP got a boost. I guess that's because of the news that NA aren't getting a PSP Go bundle with GT Portable. :p

axumblade (on 03 September 2009)

Wow. PS3 beating the Wii and the 360. And the DS is still a beast.

Rawnchie14 (on 03 September 2009)

What I see this as is, finally, the rise of the HD consoles. Both 360 and PS3 have huge improvements from last years numbers.

kowenicki (on 03 September 2009)

@halil its a fact? no, its an opinion... and how the hell would you know what US teenagers do... you live in Australia.

halil23 (on 03 September 2009)

@kowenicki, what jacezo said is a fact...get over it! Wanna know what ridiculous generalization really is? Look at the post above you! lol OT : What with the PSP sales increase? Bundles or PS3 helped it. :-P

jacezo (on 03 September 2009)

@kowenicki wait so you would know better?

durtysouthhustlah (on 03 September 2009)

Interesting numbers overall. Props to the PS3 Slim - and good numbers for the 360. Never thought I'd ever see the HD Twins beat the Wii in NA anytime soon. Good job, ioi.

donsterydo2 (on 03 September 2009)

I see it like this. X360 will make it 160k next week WW and PS3 about 135k WW. You need to remember, Elite in Europe is 50E cheaper than Slim so X360 will probably be ahead of PS3 in EU and maybe a little in US. X360 price drop will have stronger legs than PS3 price drop because when the Slim hype ends, PS3 purchase will drop more than X360.

kowenicki (on 03 September 2009)

@jacezo thats just a ridiculous generalisation... but you are a teenager so i should perhaps let it go.

kowenicki (on 03 September 2009)

@snyperdud not in the UK it wont.

Hardcoregamer1989 (on 03 September 2009)

what the hell? the the 360 and ps3 barely made a dent into the wii... the wii's sales was going down anyway all they need to do is a 50$ pricecut, release a black wii, bundle software then they will be back

jacezo (on 03 September 2009)

@chriscox I'm a teenager in america so i would know. Most of my freinds bought an xbox to hold them over until the ps3 dropped price, now since it is reasonable many people want to buy the PS3 to be able to play with their friends on the system they wanted in the first place

chriscox1121 (on 03 September 2009)

@ schumif1 You don't get it for americans. Most people want an xbox, because there buddy has one and so they want one. Xbox amongst young adult /teen gamers is the cool system to have. There is not much hype for the PS3.

snyperdud (on 03 September 2009)

@ Kowenicki I agree with that too. The 360 is just too popular in the U.S. for the PS3, despite a hardware redesign. But everywhere else in the world I think the PS3 outsell it by a decent margin.

kowenicki (on 03 September 2009)

Interesting and rather underwhelming. No doubt PS3 will rise sharply next week, but it isnt the first 4 weeks that are important, its the 8 weeks after that. By the start of November the 360 wil be above the PS3 in the US, I feel it.

jefforange89 (on 03 September 2009)

Wii is doomed!11!

trestres (on 03 September 2009)

Wii keeps on dropping? Yet I see barely anything being done. I'm still shocked that Nintendo expects those numbers for the whole FY. It will be interesting, because I can see the Wii dropping even more for the upcoming weeks.

SchumiF1 (on 03 September 2009)

If Americans care about quality, the PS3 will be long ahead of the 360 soon enough. The Xbox 360 isn't bad, but doesn't hold a candle against the PlayStation 3.

aaasss555 (on 03 September 2009)

it's matter of time, things are gonna be the same in 1 or 2 months.

XiaoMay (on 03 September 2009)

Cant be a 3 way race when one of the competitors has already doubled the install base of the 2 others without any price cut yet... and with zero big title in USA and Europe

Salnax (on 03 September 2009)

A three-way race between the Wii, 360, and PS3? Things are becoming interesting again.

otoniel (on 03 September 2009)

agree with warmachineX i was at best buy 2 days ago and they have A LOT yesterday i went to another best buy on my way back home and they have a HUGE amount same with xbox

WarmachineX (on 03 September 2009)

shortage? I just went to best buy yesterday and there was a mountain of slims. no joke.

Gilgamesh (on 03 September 2009)

@Wii_Master, the Wii seems to have different consumers then the two HD consoles. It was the same last year when the X360 got a price cut, it effected the PS3 a lot but barely effected the Wii. But I guess the X360 price cut might of made a difference in the long run because the Wii is down big time YoY.

ItsameMatt (on 03 September 2009)

Wow, you can't keep Final Fantasy fanboys from buying even the fodder. As for the PS3, the next week will probably be similar, but I expect it to go back down to it's comfy last place spot afterwards.

Wii_Master (on 03 September 2009)

wow actually wii is doing great cause seeing after a 100 dollar price cut on both consoles and slim yet it ties them basically (sold like 400 less) great job nintendo i expected them to sell way more than this but we will see...

Gilgamesh (on 03 September 2009)

Holy crap! this is just America This is what I've been waiting for :D ....damn never realized how down the Wii is YoY

HanzoTheRazor (on 03 September 2009)

Next week's gonna be BIG!

bardicverse (on 03 September 2009)

Will be curious as to how long-lasting the price cut /new model effect will be for the HD twins. Generally, by week 4, sales will move to being slow again. The HD twins need a 2 month coverage to last them until the holiday sales.

darthdevidem01 (on 03 September 2009)


nen-suer (on 03 September 2009)

Nice numbers for the HD twins. And the psp too

sebnod (on 03 September 2009)

Can't wait next week numbers. PS3 is back for the win.

Buzzi (on 03 September 2009)

Uhm good for both PS3 and 360...even if 360 will se slower sales in the next weeks, while ps3 will surely sell better WW. Wii is slowing, 9k less than the previous week: 3-4k from Japan, the others from US and EU, but we can understand that with boost for the others 2 (only 9k less after PS3 slim & elite cut is not bad, this means that there are not many gamers who wanted to buy a Wii and now changed idea). Still at 49% after this data.

kopstudent89 (on 03 September 2009)

I just think Nintendo are gonna assess the outcome for the next month and decide accordingly... i rly think they need a price cut though, they need something to reinvigorate sales

TheTruthHurts! (on 03 September 2009)

Nice number for PS3 and 360. Both console should have great numbers next week.

Rawnchie14 (on 03 September 2009)

Both the 360 and PS3 over Wii? wow

Noobie (on 03 September 2009)

now the charts are going to be interesting

LilNjGanGsta (on 03 September 2009)

Nice increase for the ps3 in America

XanderZane (on 03 September 2009)

This is to be expected. I still expect the PS3 to sell over 200K for a week in the month of Sept. XBox 360 sales will definitely increase as well, but the holidays will really tell the tale in the end.