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E3 2009: EA Announces New Franchise for Wii and DS - News

by VGChartz Staff , posted on 02 June 2009 / 6,154 Views

Today mega publisher Electronic Arts announced a new original franchise for Nintendo platforms, titled Charm Girls Club.  The Charm Girls' world allows players to create their own Charm Girl character, who will then be their new BFF.  "Charm Girls Club celebrates everything that's fun about being a girl," gossipped Sarah Handling, EA Play Label's Senior Director of Marketing.  "Girls are gamers too and EA wants to provide them with games that are fun, fabulous, and appeal to their interests."  After choosing your Charm Girl, you will have thousands of stylish combinations of wardrobes, hairstyles, make-up, and accessories with which to set trends and make your own unique style.  Each game will include sassy challenges that young girls can relate to, and completion of these challenges will award the player with sparkly, virtual charms.  You store said charms in your virtual charm jewelry box.  You can even collect unique multiplayer charms when you play with your friends.  The Charm Girls will help guide you through these challenges, lend a helping hand, and even have your back when the evil Queen B's try to ruin your fabulous day.

The first four games in the Charm Girls' world are Charm Girls Club: Pajama Party for the Wii, and Charm Girls Club: My Dance Party, Charm Girls Club: My Fashion Show, and Charm Girls Club: My Fashion Mall, all on the DS.

 

 

Charm Girls Club: Pajama Party (Wii) will allow 8 friends to throw a virtual slumber party, including activities such as Bed Bounce, Pillow Fight, Speed Hair Teasing, and more than 27 other minigames.

Charm Girls Club: Pajama Party

Charm Girls Club: Pajama Party

 

 

Charm Girls Club: My Dance Party (DS) allows you to select the perfect dress, the perfect date, and play many party games before the big night.

Charm Girls Club: My Dance Party

 

 

Charm Girls Club: My Fashion Show (DS) has you choose your model, your dress, and play many fashion party games in your quest to rule the virtual runway.

Charm Girls Club: My Fashion Show

 

 

In Charm Girls Club: My Fashion Mall (DS), you manage a whole mall, dealing with zany problems in the food court, nail salon, and the accessories boutique.

Charm Girls Club: My Fashion Mall

 

You can look forward to all 4 of these games by the end of the year.


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27 Comments
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trashleg (on 02 June 2009)

(WARNING: This comment is full of mixed emotions :-P )
I don't see how the fact that I lack a penis means I'm supposed to wet my pants in excitement over this. I think the statement "girls are gamers too" is stupid. Its hardly a new thing - I've been playing games my whole life! And when I was a little girl I played awesome games like Sonic, Wolfchild, Tomcat Alley etc. There was none of this crap and thats how I liked it :D

However, the times they are a-changin', I guess, so who am I to judge?? I just don't like how games like this are all so stereotypical. I think that games like Tomb Raider and the Metroid series are awesome girly games ;) but then we're all different, and the point of the Wii IS to get as many people "playing" as possible.

@Garcian Smith, we're all allowed to have our opinion. Play nice eh? :)

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Garcian Smith (on 02 June 2009)

Hello. I am several VGChartz posters in this comments section. I get butthurt at games that aren't targeted toward my audience. On the Internet.

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Sullla (on 02 June 2009)

"Games never have been designed specifically for boys" - I can't believe you actually posted that, bardicverse! I suppose it's just a coincidence that female characters in games are inevitably busty and dressed in skimpy attire?

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GordonFreeman (on 02 June 2009)

the author of this seems damn excited

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Spoon! (on 02 June 2009)

Wow, a game for girl featuring fashion, makeup and jewelery! How excitingly original!

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bardicverse (on 02 June 2009)

@sirroman - Trauma Center meets Imagine series? ;-)

@yridian - Well that's exactly it. Games aimed at girls are stereotypical. How about more adventure games that have a female lead role that isn't designed to be eye-candy for guys?

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Godot (on 02 June 2009)

Wow could people really respond in a more immature way?

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sirroman (on 02 June 2009)

@Jumpin: Sure! Didn't you hear? You'll be able to choose fashionable blades, match your depressing dress with your dark make-up and you can even play 30 all-new games where you can listen to depressing music and cry on-game AND off-game! YEY!

All 'till the BIG NIGHT where you go to your virtual bedroom and cut yourself in your OWN FABULOUS WAY! Create your unique STYLE ;D.

AWESOME! (ps.: read all with HUGE sarcasm, please)

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Yridian (on 02 June 2009)

I see nothing wrong with releasing games targeted for girls. Especially since the Wii's install base is a lot more evenly divided among the genders unlike the other two cosoles. What I do have a problem with, is how games for girls are soooo stereotypical. Pajama parties, shopping, accessories, etc, etc. Girls have more depth (Sounds kinky) than that. Then again, I also think us guys do too. We all don't salivate and oo an ahh over every game that has guts being sprayed everywhere from gun fire ..... I think.

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toru_bozu (on 02 June 2009)

Damn~ This is sweet awesome games!

@--OkeyDokey--
Absolutely LOL.

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senseinobaka (on 02 June 2009)

Its funny how myopic gamers can be. A bunch of little girls out there just crapped their pants seeing this trailer in the same matter we all did when we saw Mordern Warfare 2 or Mass Effect 2 yesterday. Whats wrong with a company supporting a market's demands?

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bardicverse (on 02 June 2009)

The saddest part is that the majority of people that will buy this game are 45 year old pedophiles.

EA, Ubisoft, I get it - girls play games too. Games never have been designed specifically for boys, so stop bringing sexism into the industry by making games targeted only for girls. Besides, girls that aren't core gamers like Pop-Cap style casual games, not this trash. If I bought something like this my niece, she'd kick me in the shins.

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CrashMan (on 02 June 2009)

Oh, EA.

We are seeing things like Red Steel 2 and the Grinder and you come to E3 with THIS garbage? Why wouldn't you wait until like August when all the E3 dust has settled.

Horrible...

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Bman54 (on 02 June 2009)

That's not a franchise. It's just another way for a game company to grab attenton from girls and earn more money. I bet no thought will be put into them.

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Jumpin (on 02 June 2009)

A huge number (not sure how many) of gamer girls won't care about this stuff, they're the type who cut themselves, write terrible poetry without any meter, dress depressingly, and struggle with their sexuality. Will there be activities for these girls too?

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Dazkarieh (on 02 June 2009)

Looks awesome!! First day!

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Roma (on 02 June 2009)

lol wow just wow....

:S

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PeteyPeeps (on 02 June 2009)

If i were nintendo, i would STOP this madness of shit games on thier own consoles

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scottie (on 02 June 2009)

tbh I think these will fail something fierce. They look to be trying to do exactly what the 'imagine' series did, but without the whole 'imagine games are actually ok for their target audience' thing, and arriving about 2 years late to the party

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stof (on 02 June 2009)

my gripe ain't game based, it's feminist based. When exactly did girl power co-opt femenism anyways?

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megaman79 (on 02 June 2009)

diversify, didn't anyone notice that is exactly what MS is trying to do. Trying is the operative word here.

ot, i dk how to respond to this. Its not for me but maybe it will be the best quality Ubicrap available. maybe is the operative word here.

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Quickdraw McGraw (on 02 June 2009)

Game(s) of the Year?

=P

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animefobber (on 02 June 2009)

wow this game looks so cool..... But seriously I think its kinda sad that the wii version of this turd is probably going to sell over a million copies.

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YusukeUnlimited (on 02 June 2009)

I totally see this beating out FFXIII for next months "most wanted" list.=p

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--OkeyDokey-- (on 02 June 2009)

Wii third party support continues to improve.

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jefforange89 (on 02 June 2009)

I don't think "look forward to" is quite how I'd describe my feelings towards these games. But I suppose they float your boat, then all the more power to you? >_>

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