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Activision Responds to Fan Backlash Over Infinite Warfare Trailer

Activision Responds to Fan Backlash Over Infinite Warfare Trailer - News

by William D'Angelo , posted on 06 May 2016 / 9,465 Views

The reveal trailer for Call of Duty: Infinite Warfare was released on Monday. It has more than nine million views, however, it is also has more than 448,000 dislikes and more than 199,000 likes. 

Many comments on the video are saying the setting for the game is going too far into the future and looking too much like Halo. A lot of the fans want the game to go back to World War II.

Another source of complaint is the release of Call of Duty: Modern Warfare Remastered. The remastered version will not be sold separately according to Activision, so anyone who wants just that game will have to buy it with Call of Duty: Infinite Warfare.


Activision CEO Eric Hirshberg in an earnings call has responded to the complaints from fans.

"First of all, you gotta love the passion of gamers," said Hirshberg. "This is an industry like no other and a fan base like no other. We love that our fans treat this franchise like their own and have such strong points of view about it. There just aren't many entertainment franchises on earth that can generate the kind of passion that Call of Duty can... and that's a good thing.

"Secondly, of course, we know there are people in our community who are nostalgic for the boots on the ground-style gameplay; that's why we made Modern Warfare Remastered. But we also have millions of people in our community who want to have new innovative experiences in the game each year and Infinite Warfare is going to deliver that.

"The good news is this year we found a way to deliver both in one package while keeping our community together. While of course we see the passionate opinions online, we also look at other measurements and the fact is — while it's very early — pre-orders are off to a very strong start. Views of the reveal trailer ... are up and, in fact, the number of likes per view on the Infinite Warfare trailer are the highest we've ever seen.

"We've seen this in the franchise before. The reveal trailer for Black Ops 2, which took the franchise into the future for the first time, had the most dislikes of any reveal trailer we had ever made at that time. And that went on to become our most successful game ever.

"Right now, the franchise has never been stronger. We have more people playingBlack Ops 3, a game that takes place in the future, with boost jumps and fictitious weapons, than any game in our history.

"What we know for sure is that if we always just did what worked in the past and never took any creative risks, we wouldn't have a franchise. The day to worry is the day we stop trying new things."

Thanks Polygon.

__________________________________________________________________________________________

A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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19 Comments
Angelv577 (on 06 May 2016)

Then why not sell COD MW remastered separately? let the community choose what COD they want to play.

  • +14
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Sixteenvolt420 Angelv577 (on 06 May 2016)

I'd definitely buy just MW remastered, if it were possible.

  • 0
Ganoncrotch Angelv577 (on 06 May 2016)

why sell 1 when you can sell 2 at twice the price?

  • +5
Angelv577 Angelv577 (on 07 May 2016)

@trunkswd that strategy is definitely working. I'm gonna buy it even though I don't care about infinite warfare just to be able to play MW day one.

  • 0
malistix1985 (on 06 May 2016)

yes i agree with the general opinion that the remaster should also be sold seperate.

  • +3
Arlo (on 06 May 2016)

That cringey first paragraph. The PR is strong with this one.

  • +2
Mystro-Sama (on 06 May 2016)

They're doing it to "keep the community together". How stupid do they really think we are.

  • +2
Ganoncrotch Mystro-Sama (on 06 May 2016)

his comment is basically "we know the fans are mad, but the fans get mad all the time, and still buy COD, so fuck um"

  • +1
MARCUSDJACKSON (on 07 May 2016)

I love futuristic shooters, but Activision sucks at it. Its still like the COD I hate.

  • 0
LMU Uncle Alfred (on 07 May 2016)

In short, they're taking the John Cena approach.
Fans: "BOOOOO!"
John Cena: "The energy of the WWE universe!"

  • 0
Nem (on 06 May 2016)

Well... i do think its a mistake to ignore fan feedback. Just saying... if your fans aren't happy you aren't doing it right. The numbers may look good now but the price will surely be paid down the line.

  • 0
Luke888 (on 06 May 2016)

I read this as a carefully surrounded by lots of useless words way of saying "FU, we know that nobody wants Infinite Warfare, we still will take more money from you than we used to do in previous years..."

  • 0
DonFerrari (on 06 May 2016)

I agree with the CEO (even though I think they innovate little, but that is because I know little about the genre and think there is few ways to innovate).

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Brun2003 shikamaru317 (on 06 May 2016)

He is a solution, buy it at best buy or amazon and get it for $64

  • +1
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