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EA Origin Sets Goal to be Better than Steam - News

by William D'Angelo , posted on 25 June 2012 / 5,302 Views

EA senior VP of gobal ecommerce, David DeMartini, has spoken with MCVUK about what the goal if for its Origin download platform.

"If MySpace had stayed the one answer in social networking and no one switched to Facebook, then we’d all be stuck on MySpace right now and we wouldn’t have had the Facebook phenomenon," said DeMartini.

"There are better mousetraps that ultimately get built out of this innovation and the only way you get to the innovation is to have other people try and do a better version of what someone has previously done. And that’s what we’re attempting to do on Origin."

"I didn’t expect to be able to out-feature Steam within the first 12 months. But I’m quite optimistic we will differentiate ourselves as a service. We’ve built the foundation and now we are starting to add value to the service off of that foundation."

"If 12 months ago you would tell me we’d be in the conversation, I would have been pretty happy. And when you look at the fact that over 12m people have downloaded Origin, we have over 50 partners that have flocked to the service in less than 12 months, and we did over $150m in revenue, which represented 400 per cent growth over the previous year – those numbers show we are making huge progress."

"EA is in a really interesting place. We have this bar that is set so high, so that whether it is any of our games or services, we want to be 90 plus Metacritic at everything. Origin is moving in that direction. We are not there yet. We understand that. But we are going to get there soon."


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7 Comments
bouzane (on 25 June 2012)

Good luck competing with Steam's vastly superior sales. As far as I can tell, Origin is just a far more expensive version of Steam with a relatively poor selection.

  • +4
usrevenge (on 27 June 2012)

makes no sense. the sad thing is EA has a few real good games that will be only on origin so people will almost have to have it. BF3 is an example. I bet half their users only have 1-3 games on origin.

  • +1
Jicale (on 26 June 2012)

Good to hear these companies are aiming to set high standards because we the gamers are the ones that will benefit in the long run.

  • 0
LevelUP (on 26 June 2012)

No EA no Origin, just kill it.

  • 0
Jicale (on 26 June 2012)

Good to hear these companies are aiming to set high standards because we the gamers are the ones that will benefit in the long run.

  • 0
SecondWar (on 25 June 2012)

Until they make the service compatible with Macs and align launches of Mac games with Windows versions they will always be lagging behind Steam and Value in at least one respect.

  • 0
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