Xbox CEO Says 'Memory Cost will Impact Pricing, Will Impact Availability' of Project Helix - News
by William D'Angelo , posted on 27 April 2026 / 2,472 Views
Xbox CEO Asha Sharma speaking with Game File stated the memory shortages and increased costs will likely impact the price and available stock of the next-generation Xbox hardware - Project Helix.
She stated that "memory costs will impact pricing, will impact availability. All of these things are an equation. Memory costs will impact pricing, will impact availability. As we think about being where the world plays, we will take that into consideration.
"So we’re not ready to share a launch timeline right now. The world's pretty dynamic. My number one focus, though, is to focus on what's in our control, build a great console to play great games, including your PC games."
Sharma and the team at Xbox announced Project Helix in early March. The next-generation Xbox will lead in performance and be able to play Xbox and PC games.
The next-generation Xbox will be powered by a custom AMD SOC is codesigned for next-generation of DirectX, and it will support the next-generation of raytracing performance and capabilities.
The hybrid console will be using AMD FSR and is built for the next-generation of neural rendering, ML upscaling, ML multi frame generation, and ray regeneration for RT and path tracing. It will also have neural texture compression and DirectStorage.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
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They should just delay it by a few years. It takes 5 years for 1 game to come from a major AAA developer. We should get atleast 2 or 3 exclusives before we start seeing next gen systems. They haven't even maxed out systems yet. They stopped developing for last gen 2 years and few titles have released that can only be done on current gen systems.
Just stick to 3rd party, no one gonna miss you....you little shit and your satanic corp POS!!
It amaze me there's still couple million brainwashed slaves still supporting a satanic corp, wake the fook up and start boycotting!!
Until the AI ram situation improves, this is the unfortunate reality for all the game consoles.
It's unlikely that this will improve before 2029 though, maybe even then it still won't be resolved. Also even if producers can meet demand again that doesn't necessarily drip the price back to the old levels. I doubt RAM prices will ever drop to below 7.5 euro/dollar per GB
Prices have been falling for over a month now, even if only slightly. The AI bubble will burst soon, too, since AI is getting more and more expensive, and an AI workstation already costs as much as a human employee in some cases. It’s all just hype, just like with cryptocurrencies a few years ago.
Next year, RAM prices will be back to normal. "Normal" doesn't mean as cheap as they were before the hype, since the Orange King is doing some silly things.
Noticed the price dropping since late March but it's still got a ways to go. Hard to say when the bubble will pop for AI. I've heard within a year, i've heard within 3 years.
Personal computers too. We might prioritise gaming news but Laptops and PCs costs have been increasing too but make less news. Gamers are going to be priced out of our hobby but people just wanting computer upgrades will too.
It would improve more if AI data centers were all shit down and demolished. They're wastes of water, wastes of electricity and wastes of money.
Thanks for nothing, AI and AI advocates.
