Take-Two CEO: Call of Duty Will Boost Game Pass Subscribers 'for a Period of Time' - News
by William D'Angelo , posted on 01 September 2024 / 2,504 Views
Take-Two CEO Strauss Zelnick in an interview with GamesIndustry stated that Microsoft adding Call of Duty to Xbox Game Pass will help boost the number of subscribers for at least a period of time.
"I think that offering a frontline title with a premium price in a subscription service, day and date, will push consumers to that subscription service for at least a period of time," Zelnick said.
However, this doesn't change his view that Take-Two won't be putting any of its games on a subscription service day one.
"No, it won't affect our decisions," said Zelnick. "Because our decisions are rational."
Microsoft and Activision Blizzard released Call of Duty: Modern Warfare III on Xbox Game Pass last month, while Call of Duty: Black Ops 6 will launch day one on the service on October 25.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.
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"Because our decisions are rational."
Love it.
They are def. more rational than forum haters commenting on their decisions :)
He liked this guys response to the questioning, how is that hate?
Hahahahaha
Take-Two won't be putting any of its games on a subscription service day one because they know it devalues the game/brand and will lose a lot of money/sales.
It's bad business for big games, good business for small games though.
I gotta say this was a real pending question for me.
Given the right amount of money, would T2 agree on releasing GTA6 day-one in GP?
I know it would have to be a huge amount of money. But I really saw the chance of Microsoft simply paying it.
I can't say I am 'happy" they won't, because it wouldn't have any effect on me if they would.
But I am "thrilled' of now knowing it will once again be a classic 'battle' between Xbox and Playstation of the industry's biggest IP.
Even without any marketing deals, GTA6, only given the current ratio between Xbox and Playstation, will have a huge impact on Playstation numbers and arguably going to be much more profitable for Playstation as a platform than CoD for Xbox.
There lies the thing, Take Two will say no to day 1 on GP, for their type of games is it ever worth it? With GTA, well never.... right?
Because in the end if MS walked up to TakeTwo and said "We'll give you 2 billion to put GTA on GP day 1." Do you think they'd take it? Knowing certain things, they'll still get revenue from PS and PC, that the money they make from GT Online outscales both and just getting it into people hands is more important? In the end all TT will see is a fat wad of cash and then bonus income from people buying mtx or expansions in their new GT Online service/world, right? Keeping in mind the money they would have to give would probably wipe out any gains or profits they've made on the service in years.
But I wouldn't put it past MS to do such a thing. It's a faction of the price they paid for 1 franchise. However such a short term gain for such a massive expenditure might not be worth it. MS would be paying massive amounts to Take Two for the game instead of getting just getting 30% commission for sales, even if they are significantly less than PS and later PC sales, it's still money made instead of paying for something they know they don't need to.
