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Blizzard: Xbox Has Been 'Tremendously Supportive' and 'Let Blizzard be Blizzard'

Blizzard: Xbox Has Been 'Tremendously Supportive' and 'Let Blizzard be Blizzard' - News

by William D'Angelo , posted on 01 May 2024 / 3,174 Views

World of Warcraft executive producer and vice president Holly Longdale in an interview with VideoGamesChronicle said since Microsoft has acquired Blizzard it has "let Blizzard be Blizzard."

"If anything, it’s just been helpful," said Longdale. "We got time with Helen Chang from Mojang, and we were sharing information, so it’s almost as if we have access to what worked for them. We got to speak to The Elder Scrolls Online team and share what we’re up to and what’s been working, it’s almost like we get a benefit.

"There’s no one asking us to do anything. World of Warcraft is doing very well and they're very proud of what it's been able to accomplish, so it’s almost like just let it be, and let it keep being awesome. They’ve been tremendously supportive and it’s like 'let Blizzard be Blizzard.'"

Microsoft completed its Activision Blizzard acquisition in October 2013.


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.


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13 Comments
G2ThaUNiT (on 17 April 2024)

On the surface that sounds great, but being under Activision for 15 years, Blizzard is used to the kind of mentality Activision had when it came to game development, so if anything, Blizzard will just keep doing what they've been doing for the past decade. Not to mention, all the old guard from Blizzard's glory days are long gone. Aside from Chris Metzen returning to front Warcraft.

Hopefully the younger devs that grew up playing the games during Blizzard's glory days will get a chance to shine.

  • +4
SanAndreasX (on 17 April 2024)

Blizzard, if you're in trouble, blink twice.

  • +2
G2ThaUNiT SanAndreasX (on 17 April 2024)

Given the rate the old guard of Blizzard's glory days left the company while under Activision, they must have been blinking constantly under Bobby Kotick lol

  • +6
padib G2ThaUNiT (on 18 April 2024)

Everyone was blinking twice under Bobby Kotick

  • -1
2zosteven (on 17 April 2024)

well if its not broke, dont fix it

  • +1
TheLegendaryBigBoss (on 17 April 2024)

That's part of the problem, the scummy Activision influences have become part of Blizzard unfortunately and I was hoping Xbox would change that. For example, D4 had a horse bundle that costs $65

  • +1
UnknownFact (on 24 April 2024)

"Microsoft completed its Activision Blizzard acquisition in October 2013."

Must be a typo.

  • 0
Shatts (on 18 April 2024)

So Blizzard staying shitty.

  • 0
The Fury (on 18 April 2024)

Kinda wish they wouldn't. We've kinda had enough of Blizzard's monetisation ideals.

  • -1
tslog (on 17 April 2024)
  • -14