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Report: Phil Spencer Says Xbox Will Move Ahead With Its Plans Even Without Activision

Report: Phil Spencer Says Xbox Will Move Ahead With Its Plans Even Without Activision - News

by William D'Angelo , posted on 01 May 2023 / 6,078 Views

Microsoft Gaming CEO Phil Spencer Thursday morning in an all-hands meeting with division employees said the company is disappointed by the UK regulator, Competition and Markets Authority (CMA), blocking Microsoft’s $67.8 billion acquisition of Activision Blizzard over concerns with cloud gaming. 

This is according to a report from Bloomberg who spoke with a person who attended the meeting, who asked to remain anonymous.

Spencer said the the goal of the acquisition was to speed up Microsoft's gaming plans, but it didn't represent all of the company’s gaming strategy. Xbox will move ahead with its plans even without Activision Blizzard.

Microsoft President Brad Smith was reportedly up at 2:00 am PT on Wednesday drafting a response to the CMA and Microsoft Chief Financial Officer Amy Hood held a senior leadership meeting, according to the source.

Report: Phil Spencer Says Xbox Will Move Ahead Even Without Activision Blizzard

The CMA in its final decision said it is concerned the "deal would alter the future of the fast-growing cloud gaming market, leading to reduced innovation and less choice for UK gamers over the years to come."

"Microsoft has a strong position in cloud gaming services and the evidence available to the CMA showed that Microsoft would find it commercially beneficial to make Activision’s games exclusive to its own cloud gaming service."

Microsoft and Activision Blizzard do plan on appealing the decision by the CMA as both are committed to the deal.

Smith in his own statement said, "We remain fully committed to this acquisition and will appeal. The CMA's decision rejects a pragmatic path to address competition concerns and discourages technology innovation and investment in the United Kingdom."

Activision Blizzard CEO Bobby Kotick on the CMA decision to block the deal is "far from the final word on this deal." They will work alongside Microsoft to "contest this decision" and have "already begun the work to appeal to the UK Competition Appeals Tribunal."


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.


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16 Comments
CaptainExplosion (on 27 April 2023)

Might as well move on if the plan doesn't go through.

  • +9
Squall_Leonhart (on 27 April 2023)

I bet they go after another publisher now...

  • +5
trunkswd Squall_Leonhart (on 27 April 2023)

Possibly a smaller publisher. I doubt an acquisition of say EA, Take-Two, Valve, Epic Games, Bandai Namco, Ubisoft, etc would be be approved.

  • +9
VAMatt trunkswd (on 27 April 2023)

I think any of those, with a possible exception of EA, would be approved for sure. Activison is a much bigger deal than any of those companies, and even still it is very close to getting approved.

The only issue with EA might be (what used to be) FIFA and Madden.

  • 0

We had to bleed from the ass to try to get a buyout of a publisher , it failed now lets try to buy another !!!!

  • +1
scrapking Squall_Leonhart (on 29 April 2023)

I bet the ABK deal still ends up going through in the end.

  • +1
AJNShelton (on 27 April 2023)

"We will release more controllers from now on"

  • +4
Imaginedvl AJNShelton (on 27 April 2023)

I think a bit severe on them but man, I agree that they are really putting a lot of energy on those controller colors :D

  • +4
DonFerrari Imaginedvl (on 28 April 2023)

Don't forget the hoodies =p

  • 0
tslog AJNShelton (on 27 April 2023)

I support this deal, and even I can tell that is a good funny joke.
Amazing how obvious jokes aren’t tolerated.

  • 0
Jumpinbeans AJNShelton (on 27 April 2023)

Don't forget the fridge.

  • +1
y2jarmyofficial Jumpinbeans (on 28 April 2023)

whats wrong with the fridge? it was soo good and cheap i got two one for me one for my friend for charismas

  • +3
Jumpinbeans (on 27 April 2023)

Up at 2am - that explains his poor response. Perhaps a little sleep was needed before his little rant at the UK.

  • +3
JRPGfan (on 28 April 2023)

"Dont worry xbox will stay around, even without us getting Activision Blizzard" You dont say? lol, where people expecting them to drop out of gameing? Why does this even need saying Phil?

  • +2
DonFerrari (on 28 April 2023)

Durrrr of course what else would they do? Call quits and leave console market tomorrow?

  • +1
tslog (on 27 April 2023)

Probably waiting for the EU decision before announcing more acquisitions.
Especially since the corrupt UK CMA said that console gaming is no concern, MS/ Xbox should announce who else they wants to buy & soon.

  • -8