Ubisoft to Charge $70 for 'Big AAA Games' Going Forward - News
by William D'Angelo , posted on 12 September 2022 / 1,754 Views
Ubisoft CEO Yves Guillemot in an interview with Axios said it is raising the price of its AAA games from now on to $70.
"Some of the games will come at the same price as the competition," Guillemot said. "The big AAA games will come at $70."
Skull and Bones, which is set to launch in November for the PlayStation 5, Xbox Series X|S, and PC, will be the first game from Ubisoft to sell for $70.
Take-Two in 2020 became the first publisher to announce it would charge $70 for PS5 and Xbox Series X|S games. Sony, Activision, Electronic Arts, and Square Enix followed suit.
Guillemot also discussed the company reform following the workplace misconduct scandals.
"I think we are a very good company and we had problems, we solved them and the goal is to be again the best place," he said.
He was asked if Ubisoft would support the employees in Canada if they were to unionize and he said, "It's really up to the people to decide."
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.
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Ubisoft games are so mediocre and drop in price so fast, that you'd have to be an idiot to pay full price. Wait a month and it will be less than half that. I waited a few months on Fenix Rising and got it for $10.
At first I was kind of annoyed but then I remembered that Ubisoft games tank in price so quick that it almost doesn't matter.
it's their choice
Just wait a few months and snag them up for under 20 bucks.
charge the loyal day one fans extra then put it on sale 30-50% off few weeks later.. the last ubisoft game i paid full price for was far cry 6 if waited couple weeks i could of saved £20
You can charge that price... But I for one will not pay it.
EA and Ubisoft games depreciate faster than a brand new car, I can wait.
I am sure those defending Sony games costing $70 will also be in favour of Ubi, EA etc doing the same.
This reeks of greedy desperation.
Ubisoft are on one hand making their games worse due to the focus on monetisation exploitation of all forms possible, which makes the core game worse.
With worse game comes with less units sold, so Ubisoft "answer" to that is trying to charge a higher price, which will cause less sales.
Ubi$oft are ignoring at all cost the main cause of their lower sales, which is their own exploitative greed. That will be the last thing to be acknowledged.
Ok, then I will be waiting for price drops or buying second hand,
I thought $70 was the norm for all next gen releases
Microsoft and Ubisoft had been vocal about not adopting it, at least not as the norm, before this news. I don't think Microsoft has charged $70 for the standard version of a game yet, including their biggest games like Halo Infinite and Forza Horizon 5. That's partly because they're still cross-gen releases, and they release one version and use Smart Delivery. Whereas Sony has to release separate PS4 and PS5 games, so that they can charge $60 for last-gen and $70 for this gen. But I think they also charged only $60 for Microsoft Flight Simulator for Xbox, despite not supporting Xbox One. I did a quick web search but wasn't 100% able to confirm that, though.
