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Higher PS5 Game Prices are Fair, Says PlayStation CEO Jim Ryan

Higher PS5 Game Prices are Fair, Says PlayStation CEO Jim Ryan - News

by William D'Angelo , posted on 01 December 2020 / 2,336 Views

Sony is one of many companies to raise the price of its games for the next-generation consoles from $60 to $70. This is the first time in 15 years the price of games has gone up. 

PlayStation CEO Jim Ryan in an interview with The Telegraph was asked if charging $70 for the remake of Demon’s Souls is a fair price and he said "Yes, yes, I do."

"If you measure the hours of entertainment provided by a video game, such as Demon’s Souls compared to any other form of entertainment, I think that’s a very straightforward comparison to draw," Ryan continued. 

Higher PS5 Game Prices are Fair, Says PlayStation CEO Jim Ryan

Ryan was also about the report that Sony was thinking of raising the price even higher than $70 and he said it was false. 

"I can say that that report that we were considering higher prices for first-party games is categorically false," he said. 


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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48 Comments
TheLegendaryBigBoss (on 17 November 2020)

Demons souls is £70 which is around $93,this is insane!

  • +12
KratosLives (on 17 November 2020)

At this stage in the generation , it's not right to raise prices. They are barely tapping the system's potential and clearly nothing in the launch or early release games suggest any more money or dev time and raised costs due to costs of any technological game advancements , were a factor here.

  • +9
mutantsushi KratosLives (on 17 November 2020)

To his credit he isn't bothering with the BS "inflation, costs" justifications like the "loyalist peasants" do, it's just "because we can, and it's still good value vs other entertainment". But I agree with you, it just doesn't make sense to do so now, when they are selling to huge combined PS4+PS5 market (not to mention will also be selling to PC). If they waited to increase prices until they start selling PS5 exclusives (probably timed exclusives to release later on PC) that would at least have an extra element of justification, people would understand they are losing sales by making pure nextgen game. Doing it now is just a cash grab, pure and simple, no reason to deluded ourselves. But OK, that's what they are doing. Interesting to see if this grows the business more, they already have foot in the door with Epic, will that go all the way? Or will other deals emerge?

  • 0
Cerebralbore101 (on 17 November 2020)

Yeah, yeah, and if you compare the price of books to other entertainment, they too have a great value proposition. But that doesn't mean book publishers are suddenly going to start charging $10 more for a simple paperback.

  • +7
gtotheunit91 Cerebralbore101 (on 17 November 2020)
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mutantsushi Cerebralbore101 (on 17 November 2020)

It is Sony CEO who is comparing games to other forms of entertainment on basis of hours of enjoyment, and he nowhere is invoking the costs of production (which only matters in relation to volume of sales $). Sony is making more profits than ever from videogames BEFORE this price increase, so their costs vs revenue is not what is driving this, as Sony CEO makes clear they are raising prices because they CAN, even when "competition" for enteratainment $ (books etc) is not really symmetrical industry to them.

I don't even think NBA 2K is good generally relevant example for this, because it has heavy licence costs, and they aren't raising prices globally but only for "nextgen" version while continuing lastgen version at old price. These are not just "settings tweaks" of same game as most crossgen, but nextgen version has totally new codebase which means it is it's own game. This is when nobody, 1st party included, is releasing true "pure nextgen" games yet, because the payback for that from tiny nextgen install base isn't worth it. So higher prices for niche nextgen game (like NeoGeo games were expensive) isn't unfounded, although people may have separate worry if they permanently raise their prices even after nextgen establishes itself.

Yet that is what 2K is doing with nextgen NBA game, with new pure nextgen codebase. So if they didn't do that, and just released "settings tweak" upgrade of same crossgen game for nextgen platforms without raising price, people wouldn't have anything to complain about, but they also wouldn't be getting the same improvement in game experience. And AFAIK you can buy the "lastgen" version and play it on PS5/XSX if you want cheaper price and don't care the same basic experience is playable on lastgen consoles (like every other crossgen game), so it's really up to personal choice which to buy.

  • +4
abdulhade (on 17 November 2020)

hahaha it's a biggest joke of the history of games in 15 years!

  • +6
2zosteven (on 18 November 2020)

If my memory serves me correctly i remember paying $74.99 for mortal kombat trilogy on Nintendo 64 when it came out???

  • +4
WoodenPints (on 18 November 2020)

This guy's an idiot if he thinks £70/€80 a game is a fair price.

  • +3
Dante9 (on 18 November 2020)

Yeah, not so sure that it's wise to drag the prices further and further away from what the Game Pass offers on the competition.

  • +2
Jranation (on 17 November 2020)

This is worst than Nintendo's pricing Strategy

  • +2
mutantsushi Jranation (on 18 November 2020)

Tough call there...
Don't forget MS who is also now floating upcoming price raises,
BUT DON'T FORGET that just makes Game Pass an EVEN BETTER DEAL!(tm)

  • -3
Azzanation Jranation (on 18 November 2020)

Nintendo prices are fine, its the fact they never drop which is the problem, even after years they released.

  • 0
Azzanation (on 17 November 2020)

Yep of course they will say that and manipulate people to believe that. Sony are far from the only gaming brand to invest millions into game development. We get less in return and pay more in the end. Game development is also not as hard as it use to be. Technology has evolved as we have found more efficient and cheaper ways of doing things. Also it doesn't help that their direct competitors Nintendo and Xbox still sell games at regular prices and one even offers a service where you pay $10 a month to play 300+ games. I am not buying into it, regardless who pushes game prices, my stance remains the same.

  • +2
Cerebralbore101 Azzanation (on 17 November 2020)

Good on you for sticking to your principles. This $10 price hike is unjustified IMO.

  • +4
pitzy272 Azzanation (on 17 November 2020)
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Azzanation Azzanation (on 17 November 2020)

@pitzy222 Sony pushing game prices will only cause a chain effect in the industry and others will simply follow because Sony are the market leaders, that's why i continue to argue against this. Sony games are not a dying breed, Nintendo still make games and many others. Sony commanding an extra $10 is no different to having a loot box system, they are still trying to milk you an extra $10.. at least loot boxes are optional. Also as i mentioned to someone else, majority of Sony games also lack multiplayer functions with their big hitters, saving on costs. Lets not act as if they are doing this for justice. You may not agree but if you like paying more and receive less than we will agree to disagree.

  • +6
OneTime Azzanation (on 17 November 2020)

Game development easier than it used to be? You're kidding right? Do you know how much graphics, audio and level design effort goes into a modern game? It wasn't that long ago games fit on a CDRom. Now they're 100Gb+

  • -1
DonFerrari Azzanation (on 17 November 2020)

Thank you for your superb business accumen Azz.

  • +1
mutantsushi Azzanation (on 17 November 2020)

I think Azzanation is campaigning to lead the Playstation Fan Union ;-)
Although equating Sony and Nintendo game dev costs like that makes me think he could teach at Harvard MBA. ;-)

  • -4
DonFerrari Azzanation (on 17 November 2020)

And the assumption that because a game have MP it must cost more than a SP game? I guess TLOU2 must have costed less than Ark to develop.

  • -2
DonFerrari Azzanation (on 17 November 2020)

And let's be frank, you wouldn't buy a sony exclusive anyway since you don't even have the console.

  • -1
Azzanation Azzanation (on 17 November 2020)

And this is where the spin happens. Instead of understanding my points, its "i don't have a PS" or "I wouldn't buy a PS game" nonsense. The reason i bring up MP is because that still falls under development costs. Sony cut corners just as much as any one else to sell us products with less content. 20 to 40 hour campaigns is nothing new to gaming. We use to pay $60 with long campaigns and Multiplayer modes. In this scenario, Sony want to charge us more for what exactly? Graphics?

  • -1
mutantsushi Azzanation (on 18 November 2020)

" Instead of understanding my points" LOL

  • 0
DonFerrari Azzanation (on 18 November 2020)

The reason we do that is because you don't really understand what you are talking about, but pretend you do, and worse talk as if the reason you wouldn't buy Sony games is because of the 70USD tag. So please show us the games you bought for PS4 since those had 60USD price tags, also show your purchase of Miles Morales since that was 50USD.

  • -1
Azzanation Azzanation (on 18 November 2020)

Damn Dom, you clearly try to twist posts into some sort of fanboy war. Iv made a clear stance against raising prices regardless who pushes it. Not sure why buying games at $60 is in this topic.

What do you want out of this debate Dom, are you agreeing that you are happy to pay more?

  • +4
DonFerrari Azzanation (on 18 November 2020)

Would that be because you chose a PS related report to do your complain? And well on the interview with MS CEO you were being apologetic?
If you done your reading you would have seem I'm against the raise while understanding the reasons why it happened. My position is more on debunking your arguments. Because let's face it, they are wrong and you may pretend you aren't a console warrior, but everyone knows better.

  • +2
Azzanation Azzanation (on 18 November 2020)

Dom, this is why having a civil debate with you never works. So you stat you agree with me about game costs shouldnt rise yet argue agasint my post claiming you are debunking it when its about the exact same thing we both agree on? Good lord. So how have you debunked my post? Saying i dont play or buy PS games? Can you prove that?

So i am wrong with my posts Mr Online Justice? So tell me, was i wrong when i said MS dont care about giving out sales figures half way through this generation? When you clearly downplayed me saying i am making excuses? Hows that debate working out for you?

  • 0
pitzy272 Azzanation (on 18 November 2020)

You’re one of the only people I’ve heard argue against this. And Sony is not the only one charging this price, yet you’re making it sound otherwise. There is no debate that games cost more money every generation. It’s not an opinion. And as for Sony first party games, they’re a dying breed in that they are some of the only games that release consistently without some form of microtransactions. I don’t mean to be brash, but your statement seems to spew a lot of ignorance. And why are you so offended? I don’t recall you caring too much about platforms outside of those released by Microsoft.

  • +4
pitzy272 Azzanation (on 18 November 2020)

@azza
If you don’t see the flaw in comparing the development cost of the avg AAA Sony game to that of the avg AAA Nintendo game, not sure what to say. Nintendo is the only game company in the world that can get away with consistently having cartoon graphics. Nintendo pays a fraction of the development costs by not having to worry about the exhaustive task of trying to create maximum realism. Also, how many high-cost professional voice actors does Nintendo have to pay for their games? And how often do they have to pay exorbitant prices to put actors in studios to act out scenes with motion capture?

If you compare development costs, the fact that Nintendo has had price parity with PS and Xbox games for the past generation makes THEM the greedy ones.

  • -2
Azzanation Azzanation (on 18 November 2020)

@pitzy272 Iv been debating agaisnt high prices regardless of platform of choices.
The major flaw in your argument is that while games do cost more and more to make, game sales have also gone up and up. Big publishers like Sony are making a fortune off its software sales, so let me ask you, if these pubishers are constantly earning more profits and revenue on a yearly basis, why do we need to increase game prices? Also Motion caption has been a thing for decades.

  • 0
pitzy272 Azzanation (on 18 November 2020)

@azza
If you don’t see the flaw in comparing the development cost of the avg AAA Sony game to that of the avg AAA Nintendo game, not sure what to say. Nintendo is the only game company in the world that can get away with consistently having cartoon graphics. Nintendo pays a fraction of the development costs by not having to worry about the exhaustive task of trying to create maximum realism. Also, how many high-cost professional voice actors does Nintendo have to pay for their games? And how often do they have to pay exorbitant prices to put actors in studios to act out scenes with motion capture?

If you compare development costs, the fact that Nintendo has had price parity with PS and Xbox games for the past generation makes THEM the greedy ones.

  • 0
Azzanation Azzanation (on 18 November 2020)

@pitzy This isnt just about comparing Nintendo to Sony. Many developers out there spend just as much as Sony when making games. Rockstar, CD Project Red, Valve, Coalition, 343 etc spend just as much as Sony and some actually spend more..
Now how about anwser my actual question "if companies are making more money than ever before on software, why do we need game prices to rise?"

  • 0
SuperRetroTurbo (on 18 November 2020)

Sure it's fair. It isn't the seller to blame. It's the consumer. If the consumer was educated in these type of things, sales would not only be so high for items but they could also potentially cost nearly nothing. Capitalism. Supply and demand.
Learn how they work.

  • +1
mutantsushi (on 17 November 2020)

At least he is straight up and doesn't try the run around BS of "inflation, production costs" you constantly hear from the "loyalist peasants". He knows Playstation/SIE is more profitable than ever (before these price rises). Comparing them as "good value" to "other forms of entertainment" means they are raising prices because they CAN. Let's be real here, that's what is going on.

  • 0
gtotheunit91 (on 17 November 2020)

From Sony's perspective, I can certainly see the need for a price bump. Whereas say, 2K Sports bumping the price for NBA 2K to $70 while having nonstop microtransactions and loot boxes, not so much. Sony has always done a FANTASTIC job making sure their first party offerings are technically and graphically groundbreaking for a console, without the BS that EA and Activision pull. And going into this next gen, the games are only going to get larger and more complex, so Sony will be investing more money and resources into their development studios, thus justifying the cost. And with Demon's Souls, Spider-Man: Miles Morales, Ratchet & Clank: Rift Apart, Horizon: Forbidden West, and God of War: Ragnarok, just to name several, the cost will be worth it.

  • -4
Azzanation gtotheunit91 (on 17 November 2020)

Majority of PS 1st party games also lack a multiplayer mode which is where they save on development costs. Again they want you to pay more for less.

  • 0
The Fury gtotheunit91 (on 17 November 2020)

You are now picking too much. The $10 increase might be questionable but you cannot claim there is a 'lack of game' just because they don't tack on a crap MP to a game that doesn't need or warrant it. Better to spend that time and money on the main game instead.

  • -1
Dante9 gtotheunit91 (on 18 November 2020)

Yeah, these deeply story driven games have no need for multiplayer. There's tons of multiplayer available from third parties already, where the whole point is multiplayer and story is secondary at best.

  • -2
Azzanation gtotheunit91 (on 18 November 2020)

@The Fury - thats incredibly debatable. Some gamers love MP Especally with there favourite IPs. Why not have both, like games use to. We forget that you can still make a masterpiece while offering both a great single player and Multiplayer modes. Anyway its about value = dollar. If they want to charge more than they need to offer more.

  • +2
TallSilhouette (on 17 November 2020)
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DonFerrari (on 17 November 2020)
  • -7
AFattyGamer (on 17 November 2020)
  • -7
Ryotsu (on 17 November 2020)
  • -8