Head of Xbox Phil Spencer: 'Our Strategy is Centered Around the Player, Not the Device' - News
by William D'Angelo , posted on 05 July 2020 / 1,182 Views
Phil Spencer in a new interview with BBC discussed the Xbox Series X and their current strategy revolving around the Xbox ecosystem. He is not worried about how many Xbox consoles are sold this year, but instead is focused on the player and how to best support them.
Microsoft for the next year or two plans to release their games as cross-generational, with a release on the Xbox Series X, Xbox One and Windows PC. This is so people who want to play the latest games who can't afford an Xbox Series X at launch, can still play them.
With Smart Delivery games purchased on the Xbox One will get an upgrade to the Xbox Series X version for free. All first-party titles will support this program and some third-party games, like Cyberpunk 2077 and Madden NFL 21, have also been confirmed.
"People find real value in the investment that they make in gaming," said Spencer. "You can buy a console, buy some games, and it can literally provide your family with hundreds of hours of entertainment.
"Even when we went back and looked at 2008-09, in that recession, to see what the impact was on gaming - gaming did OK. It was durable. We want to make sure we're providing the right value to customers. Price is going to be important.
"But our strategy is centered around the player, not the device. If this is not the year when a family wants to make a decision to buy a new Xbox, that's OK. Our strategy does not revolve around how many Xboxes I sell this year.
"We're focused on delivering services through Xbox Game Pass, which allows people to build their library for a monthly fee. Backward compatibility means that the console that they have will play thousands and thousands of games. Smart delivery means when they move to the next generation, the games will move with them."
Spencer added Xbox Game Pass subscribers play 40 percent more games and that games are played over time, so it is not just about what happens today.
"We've seen our subscribers play 40% more games than others, which we just think is great in terms of people finding a diversity of content," he said.
"The cycle in games is a little different than some of the other media out there. Games are very durable, they're played over time, so it's not just about what happened today.
"One of our biggest games is Minecraft, and it just crossed over 200 million players. We just had one of our biggest months ever in terms of Minecraft usage. The game is 10 years old. You don't really see that in many other forms of media.
"So for us, it's about engagement with large player bases, giving them a great place to go play, find friends and find new games."
Microsoft plans to launch the Xbox Series X in Holiday 2020.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
