Reggie Stopped Nintendo From Changing Logo to 'Graffiti Style' - NewsWilliam D'Angelo , posted on 01 February 2020 / 1,813 Views
Former Nintendo of America president Reggie Fils-Aime speaking on the Present Value podcast revealed some interesting information. The Nintendo of America marketing team at one point were trying to change the Nintendo logo into a graffiti style when he first joined the company. However, he was able to talk them out of it.
The marketing team's reason for changing the logo was to try to move away from the kid friendly image and changing the logo would have been one way of doing that.
"From a branding standpoint, we had to be clear in what Nintendo as a brand stood for, as well as what the individual franchises stood for," said Reggie Fils-Aime. "I’ll give you an example. When I joined Nintendo, there was a sense of almost shame that Nintendo appealed to young consumers, and the marketing team at Nintendo of America started doing things with the logo – that classic Nintendo logo in an oval – they would put it into graffiti style, or they’d do different things to try and age up the logo, and I put a stop to that because that is not our brand.
"And what we needed to do was yes, appeal to a broad swatch of consumers, but we needed to do it based on what the brand stood for, and not doing it in some false way. Systemically, we went through and cleaned up the presentation of the brand, but we also created messaging coupled with content that really broadened the reach, broadened the appeal, and set the stage for all of the great products we would launch like Wii, like Wii Fit, and eventually the Nintendo Switch."
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at email@example.com or on Twitter @TrunksWD.