Sony Files Patents for Ads that Pauses Games - NewsWilliam D'Angelo , posted on 25 May 2012 / 12,265 Views
Sony has filed for a patent that will pause video games as you are playing them, in order to play an ad. The patent was invented by Gary M. Zalewski and was assigned to Sony Computer Entertainment America back in July. Once the ad is over gameplay will resume. There will be a warning telling players that the game is about to pause and when the game is about to continue.
The abstract text reads: "A method for use in advertising includes initiating playing of interactive content, suspending playing go the interactive content, displaying an advertisement, and resuming playing of the interactive content. A computer program product includes a medium embodying a computer program for causing a computer to perform these operations, and a system for use in advertising includes display and a processing system configured to perform these operations."
Figure 1 from the patent, shown below, shows how the patent works.