Weekly Sales Analysis, 7 January 2012 - Sales Continue to Fall
by William D'Angelo, posted on 15 January 2012 / 4,488 Views
Overview
Welcome to 2012. This analysis contains the sales data for the first week of the New Year. Sales drop across the board for a second week now that the holiday season is over.
Software milestones this week in the top 40: Just Dance 3 (Wii) reached the seven million mark; The Elder Scrolls V: Skyrim (X360) passed the five million mark; Monster Hunter 3G (3DS) passed the one million mark; Wii Fit Plus (Wii) reached the 21 million mark; and The Legend of Zelda: Ocarina of Time 3D (3DS) reached the three million mark.
Hardware sales are down across the board week on week and year on year. The 3DS sold more than half a million units. Hardware milestones this week: The 3DS passed the 15 million mark and the PlayStation Vita reached half a million sold.
Worldwide Hardware
Week on week sales are down across the board. The 3DS is at the top with sales of 519,000, a drop of 155,000 (-23%). The PlayStation 3 is down 141,000 (-25%) to 422,000 units sold. The Wii sold 281,000 units, which is down 108,000 (-28%). Xbox 360 sales are down 232,000 (-48%) to 253,000 sold. The PSP sold 186,000 units, which is down 12,000 (-6%). The DS is down 50,000 (-31%) to 113,000 units. The Vita sold 50,000, which is down 2,000 (-4%). Total week on week sales are down 700,000 (-28%) to 1.82 million.
Year on year sales are down across the board. The PlayStation 3 is down 15,000 (-3%), the Wii is down 145,000 (-34%), and the Xbox 360 is down 28,000 (-10%). The PSP is down 54,000 (-23%) and the DS is down a massive 317,000 (-77%). However with the DS and 3DS combined it is up 202,000 compared to the DS one year ago. Total year on year sales are up 10,000 (1%) only because of the next generation of handhelds, the 3DS and Vita.
Home console hardware sales have dropped down to where sales were 10 weeks ago. The PlayStation 3 has a 44 percent market share; the Wii has a 29 percent market share; and the Xbox 360 has a 27 percent market share. The PlayStation 3 is in first for a second week, while the Wii with a smaller drop is above the Xbox 360. Compared with ten weeks ago the PlayStation 3 and Wii are up, while the Xbox 360 is down.
The 3DS for the second week in a row had the biggest drop off, however it remains well ahead of the other handhelds. It has outsold the DS by more than 4 to 1 and the PSP by nearly 3 to 1. The PSP has outsold the DS for a second straight week. The PSP has a 62 percent market share this week for the current generation handhelds and the DS has a 38 percent. The Vita has just a nine percent market share for the next generation of handhelds, while the 3DS holds the other 91 percent. Compared with ten weeks ago the 3DS and PSP are up, while the DS is down.
Worldwide Software
There are no debuts in the top 40 this week.
Other games in the top 10 that are not debuts include Mario Kart 7 (3DS) at the top with sales of 321,000. Super Mario 3D Land (3DS) is at number two with sales of 261,000. Kinect Adventures! (X360) is at number three with sales of 245,000. Just Dance 3 (Wii) at number four with sales of 232,000. Call of Duty: Modern Warfare 3 (X360) is at number five with sales of 184,000.
Call of Duty: Modern Warfare 3 (PS3) is at number six with sales of 180,000. Zumba Fitness (Wii) is at number seven with sales of 133,000. Star Wars: The Old Republic (PC) is at number eight with sales of 116,000. Mario Kart Wii is at number nine with sales of 110,000. FIFA Soccer 12 (PS3) rounds out the top 10 with sales of 108,000.
Week on week software totals are down across the board. The Xbox 360 takes the top spot this week with 3.29 million games sold, a decrease of 3.25 million (-50%). The Wii sold 3.09 million games, a decrease of 2.33 million (-43%). PlayStation 3 software sales are down 2.71 million (-47%) to 3.05 million. The DS sold 1.33 million games, which is down 1.11 million (-45%). The 3DS sold 1.23 million games, a decrease 611,000 (-33%). PSP game sales are down 307,000 (-33%) to 626 million games sold. The Vita sold 52,000 games, which is a drop of 4,000 (-7%). Total combined software is down 10.31 million (-45%) week on week to 12.66 million.
Year on year software totals are down across the board. The PlayStation 3 is down 89,000 (-3%), the Wii is down 1.86 million (-38%) and the Xbox 360 is down 59 (-2%). The DS is down 1.50 million (-53%) and the PSP is down 649,000 (-51%). Total combined software is down 2.87 million (-18%) games sold year on year.
The Xbox 360 is in first for the second straight week, while the Wii is above the PlayStation 3 for second place. The Xbox 360 has lead for six of the last 10 weeks, the Wii for three weeks and the PlayStation 3 for just one of the last ten weeks. The Xbox 360 has a 35 percent market share, the Wii with 33 percent, and the PlayStation 3 with 32 percent. Compared to ten weeks ago the Wii is up, while the PlayStation 3 and Xbox 360 are down.
All four handhelds remain in the same positions for total software. The DS is in first, 3DS in second, PSP in third and the Vita in last. The DS has a 68 percent market share for the current generation handhelds and the PSP has a 32 percent market share. The 3DS has a 96 percent market share for the next generation handhelds, while the Vita has just a four percent market share. Compared to ten weeks ago the 3DS is up, while the DS and PSP are down.
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