Microsoft to Build 17,000 Xbox 360's per week in Brazil with Price Cut

by William D'Angelo, posted on 29 September 2011 / 4,427 Views

In a report at Techtudo and with a translated summary by Games Industry, Microsoft is to begin manufacturing 17,000 Xbox 360's per week in Brazil, after striking a new deal with Flextronics Inc., who manufactures the Xbox 360's in China. This new deal allows Xbox 360's to be produced for less and allows for around a 40 percent drop in price in Brazil starting on October 5. The Xbox 360 4GB model will drop from R$ 1299 to R$ 799 (US$ 444) in Brazil and the 250GB model will drop from R$ 1599 to R$ 1099. The 4GB Kinect bundle will be sold for R$ 1099 and the 250GB Kinect bundle will be sold for R$ 1399. The Kinect bundles weren't previously sold in Brazil.

These prices are still some of the highest around the world, however the cheapest model is a lot less than the PlayStation 3 and Wii, which are sold for R$ 1,399 and R$ 999 respectively. Microsoft is also lowering the manufacturer's suggested retail price (MSRP) of the Xbox LIVE Gold membership from R$ 129 per year to R$ 99 and the cost of its Microsoft Points system from R$ 59 for 1,500 points to R$ 44.


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16 Comments

Michael-5 (on 29 September 2011)

Sucks to live in Brazil. I would never pay $900 for a video game console. That's like a months rent!


Sensei (on 29 September 2011)

The official local prices are indeed insulting. However, tt's actually not that bad because most people simply ignore the national versions and import their consoles and games.


  • +2
DonFerrari (on 30 September 2011)

It's that bad, because the lack of sales demotivate to invest in the country.

And Michael-5 you are insulting as it's really good to live in Brazil, just not that great to buy Video Games.


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rf40928 (on 29 September 2011)

This is ideal for MS who will likely drop the Xbox 360 price sometime..


WiiBox3 (on 29 September 2011)

Those console prices are insane. No wonder MS is starting to make the consoles there.


rf40928 (on 29 September 2011)

MS isnt making consoles there - the same company thats always made the consoles for MS ( A Chinese company ) is making them in Brazil now.. And your post makes no sense.. because the high 'purchase price' of any of the consoles ( in which MS Xbox 360 is the cheapest to buy there of all 3 makers ) isn't necessarily related to the money MS will save because of the same chinese company making them there..


  • +1
sethnintendo (on 01 October 2011)

@rf40928, actually Flextronics was founded in USA and moved offshore to Singapore in 1981.


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haxxiy (on 30 September 2011)

For those who want to know, MS oficially released the console here in 2006 (20 GB SKU with three platinum hits from the '05 launch) for only R$2999, or US$ 1600. The Wii was some $1100 and the PS3 $2000. It's dirt cheap now!


Allfreedom99 (on 30 September 2011)

I hope a price cut gets implemented around the world.


DonFerrari (on 29 September 2011)

The PS3 numbers is at least R$100,00 over Sony MRSP if i'm not wrong... altought a good new to Brazilian players it's at almost 2,5x more expensive than in USA. It's time for Sony and MS to start producing in Brazil for real price drops, and the government to decrease the tax rates. No one will buy a Genesis (still produced and sold here, even Dynacom - NES copy - keep selling here) because you keep taxing PS3, Wii and Xbox so highly.


jkudlacz (on 29 September 2011)

They are taxing those products so much because they want to force them to start manufacturing products in Brazil, this will be great for Brazil's economy in the long run, it will create new jobs and lower the price of products.


  • -1
DonFerrari (on 30 September 2011)

Well our government still Tax them high when producing inside Brazil, so this is why even when Xbox360 start being produced here it's still 2,5 the price of America after importing it from China.

"Jogo Justo'' still have a long battle to go.

The games are already packed here but they are still about R$200,00 (US$ 120,00). Just a little better than with legal importation R$250,00. But even so a lot more than parallel market running about 150~180.


  • 0
Wagram (on 01 October 2011)

$444 holy shit. They are trying to gouge those peoples souls out.


MarkkyStorm (on 01 October 2011)

I'm from Brazil and when I see you guys complaining about paying $59, I just laugh really hard. Here in Brazil, games from two years ago still costs at least 105USD. That's just 40USD less than the half of our minimum salary (which is 290USD). Thankfully, Microsoft at least is trying to pull prices down.


Bristow9091 (on 30 September 2011)

... Wouldn't it be cheaper for them to drive up to North America and buy a console there, I mean, it'd probably cost TONS more in fuel, but the unit price should be cheaper... or just buy off the internet and import o.O


reviniente (on 29 September 2011)

@LivingMetal - I was unaware Microsoft had tax exempt status.


XanderZane (on 29 September 2011)

I had to train some technical support people from Brazil a few years back. They came and ran to Fry's Electronics and Best Buy and was buying PSP's, XBox 360, PS3 and ton of games to take back to them to Brazil. I told them the games will only play on those systems and not their Brazil bought systems. Except for the PS3 games of course. They were excited to get all that stuff for dirt cheap.


Miyamoto_Musashi (on 29 September 2011)

You're wrong, american games work perfectly on any console bought in Brazil, not only PS3 games. The only restriction would occur for european or japanese games, as happens to american consoles.


  • +1
Xen (on 30 September 2011)

Shouldn't have done that.
PSP's are region free.
360's in Brazil are of the same US region code, not to mention that the console is mostly region free.


  • +1
DonFerrari (on 30 September 2011)

And beside all of that, most probably already bought the Console or Portable in USA or in black market (imported from USA) anyway.


  • 0
yo_john117 (on 29 September 2011)

Wow I just realized that Gold membership in Brazil will be slightly cheaper there than in the US. Still the console costs are ridiculous in Brazil. I wonder if we will see America's numbers have a noticeable increase due to this.


drkohler (on 29 September 2011)

Didi anyone actually read the article? Seems not even the guy who started the thread did. Here is what the reference ACTUALLY says: -Flextronics will start assembling XBoxes in its Brazil subsidy -The plant has a capacity for 17'000 units per week -17'000 units is ten times the current demand.


DonFerrari (on 30 September 2011)

And maybe if they start producing everything a little more cuts can be expected... but if Flextronics is in Zona Franca de Manaus at least they will save a lot in tax


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LivingMetal (on 29 September 2011)

And I wonder who still actually supports the Xbox 360 under the belief that it's an American console with the principle that it's supporting the American economy just because Microsoft is an American based company.


UnknownFact (on 29 September 2011)

A lot of people actually. Which is depressing, lmao


  • +1
Cueil (on 29 September 2011)

Most of the money is going towards Microsoft growth... they have very low overhead


  • -2
Darth Tigris (on 29 September 2011)

Not a scientific answer, but I'd be EXTREMELY surprised if even 5% of Americans that bought a 360 did so because of that reasoning. In this day and age, just ... no.


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rf40928 (on 29 September 2011)

Yeah, i mean the Chinese company making the Xbox 360's is helping China ( as they get a manufacturing cut ) and ANY of the consoles made are helping any game store that sells games right ?


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Darth Tigris (on 29 September 2011)

Not a scientific answer, but I'd be EXTREMELY surprised if even 5% of Americans that bought a 360 did so because of that reasoning. In this day and age, just ... no.


  • -2
kowenicki (on 30 September 2011)

Welcome to the 20th century... even though its the 21st. Dont MS pay US taxes then? Wow.. thats good for them I guess on all those billions of profits. Hilariously warped and archaic thinking you have there.


  • -1
EyeAmTJ (on 29 September 2011)

sucks to live there I'd never have a gaming console


Miyamoto_Musashi (on 29 September 2011)

it's not like that...actually people get to buy their consoles much cheaper buying on non-oficial stores and paying almost half of it


  • 0

Comments below voting threshold

ysobad (on 29 September 2011)

fuck brazil lol


trasharmdsister12 (on 29 September 2011)

y so bad?


  • +1
Play4Fun (on 29 September 2011)

Fuck YOU. Jackass.


  • +2