The showdown between Call of Duty: Modern Warfare 3 and Battlefield 3 this winter is set to be the most epic in video game history, or at least that's what EA wants you to believe. Activision Publishing CEO Eric Hirshberg disagrees, stating the EA's name-calling and "mudslinging" of Modern Warfare 3 is detrimental to the game industry.
"Can you imagine the head of Dreamworks Animation coming out with a new movie and going to the press and saying that he wants Toy Story to 'rot from the core'," said Hirshberg. "It's kind of hard to imagine, right?"
Hirshberg is of course referring to comments made by EA CEO John Riccitiello in a recent interview, where he attacks Modern Warfare 3's quality and accuses it of "jumping the shark."
"We shouldn't be tearing each other apart fighting for a bigger piece of the pie," continued Hirshberg, "We should all be focused on trying to grow a bigger pie. If we as an industry act like there's a finite number of games in the world, then there will be."
Hirshberg sums it up quite well by saying, "This isn't politics. In order for one to win, the other doesn't have to lose. This is an entertainment industry, it's an innovation industry and, at best, it's an art form. But we're still a young art form. If we were the movie industry the movies wouldn't even be talking yet."
We've already discussed why EA's marketing tactics for Battlefield 3 may be doing more harm than good, but I guess we'll find out who the real victor is this winter.