World of Warcraft Slowing Down - News/ 2,964 Views
It seems that the king of MMOs - World of Warcraft, is slowing down. Speaking at the recent earnings call for Activision-Blizzard, Blizzard president and co-founder Mike Morhaime acknowledged the game's subscription has experienced a decrease in subscribers.
On the World of Warcraft side, we experienced a slight decrease in subscribership during Q2, closing the quarter at 11.1 million subscribers worldwide. In terms of subscriber growth around the world, what I would say is what we have seen is that subscribership tends to be seasonal and driven by content updates and so as we are heading further away from an expansion launch, it’s normal to seasoned declines where the team is currently working on our largest content update since Cataclysm and that will hit later this year
Blizzard will also be officially launching the game in Brazil later this year, they are also considering opening other markets in the future.
We’re also looking at new markets. We had great success in Russia. We think that Brazil is really an emerging market that has a lot of potential in terms of the number of broadband users, they are a top-10 country, their economy has performed very well compared to the rest of the world during the recession and we already have some Brazilians playing in English but we think the market can be a lot bigger in Portuguese. I think that there are other countries we’re looking at beyond that as well but I don’t have anything that I can talk about
Is this a sign that World of Warcraft is nearing its twilight years? With EA launching Star Wars: The Old Republic later this year, it looks like Blizzard has its work cut out for it - a statement that's surprising to use.
Can this same scenario happen to Call of Duty? Another one of Activision-Blizzard's "kings?"