I hope this was taken out of context.
Bobby Kotick, head honcho at Activision and all-around hated dude, talking about StarCraft II's beautifully pre-rendered cutscenes at the Bank of America Merrill Lynch's Media, Communications & Entertainment Conference in California:
"If we were to take that hour, or hour and a half, take it out of the game, and we were to go to our audiences - for whom we have their credit card information and a direct relationship - and say to them, 'Would you like to have the StarCraft movie?'... and say we have this great hour and a half of linear video that we'd like to make available to you at a $30 or $20 price point, you'd have the biggest opening weekend of any film ever.
"Within the next five years you are likely to see us do that... There will be a time when we capitalise on the relationship that we have with our audience and deliver them something that is really extraordinary and let them consume it directly through us instead of through theatrical distribution."
Cutscenes are so pretty that Bobby thinks we'll pay to see them in movie form. The sad thing is that he's probably right. Know anyone that's paid for the Red Vs. Blue DVD despite having already downloaded all the episodes for free from Rooster Teeth?
Of course you do.