Control Was Developed for Under €30 Million, Selling Steadily - News
by William D'Angelo , posted on 05 December 2019 / 2,169 Views
Remedy Entertainment CEO Tero Virtala speaking with GamesIndustry in a recent interview revealed Control was developed in three years for under €30 million and that sales of the game have been steady. With the lower budget the game didn't need to be a chart topper.
"Control was developed in three years with a budget of less than €30 million," says Remedy CEO Tero Virtala.
"We don't quite require the same huge lifetime numbers as many other games with bigger development budgets. Therefore, even though Control didn't have chart-topping sales right from the get go, we are in a good position with steady sales. We always take the long view here.
"Nowadays, the majority of sales for many games are generated over a long period of time in digital stores -- and Control continues to sell, which is good. We are bringing more free and paid content to the game. It has the proven high-quality and uniqueness, and the word-of-mouth that keeps growing. There is still a big audience out there that hasn't yet heard of Control. These are all factors that support the longer-term sales.
"Strategically, it has been highly important that we have succeeded in establishing a new brand. In our industry, this is very challenging: new games come every now and then, but very few break through and become something special. It is of course still very early days, but Control is showing good signs of establishing itself and having a growing fan base."
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
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