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Microsoft: 'We Understand What Reasonable Price Points Are For a Console'

Microsoft: 'We Understand What Reasonable Price Points Are For a Console' - News

by William D'Angelo , posted on 01 October 2019 / 4,414 Views

Head of Xbox Phil Spencer at E3 2019 revealed Microsoft has a price in mind for their upcoming next generation console, Project Scarlett.

Microsoft’s Partner Director of Program Management Jason Ronald speaking with Windows Central in an interview stated the team understands what a reasonable price for a console is. 

"We understand what reasonable price points are for a console and kind of what customers expect about that. At the same time to you, we are innovating we are pushing the boundaries of some of this. We're not sharing any details on price, or, you know, more detailed specs at this point. But I will say that we're very confident in what we're building, something that will set a new bar for expectations of console gaming."

Project Scarlett will launch in Holiday 2020.


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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24 Comments
Angelv577 (on 17 June 2019)

Ps5 and the next xbox will be $499.

  • +8
LivingMetal (on 17 June 2019)

Are they justifying already?

  • +3

I understand it as either having multiple hardware options, or having a single console that will be priced on the higher end of the spectrum, but without reaching 599$ unreasonable price.

  • +4
Dark_Lord_2008 (on 18 June 2019)

$399 will be good price point! $499 for a premium console!

  • +2
Shiken (on 17 June 2019)

So does that mean they learned their lesson from the X1 launch?

  • +2
method114 (on 17 June 2019)

$400-$500 seems to be what everyone expectswants. Anything above that is going to hurt sales.

  • +1
2zosteven (on 17 June 2019)

2 console models

  • +1
EricHiggin (on 17 June 2019)

Says the company that recently priced the new XB1SAD at $249...

  • 0
Ganoncrotch EricHiggin (on 18 June 2019)

rip sad

  • 0
EricHiggin EricHiggin (on 18 June 2019)

Phil mentioning he hopes people aren't worried about the name of the upcoming console already didn't inspire confidence after XB1SAD, yet now they understand acceptable price points? Unless he's saying it's going to be free, I'm not buying the PR.

  • 0
TheBird (on 17 June 2019)

With Gamepass being a relatively brand new subscription for the console, and Microsoft have twice as many studios as before, they will probably take a bigger loss per console sale now at launch. They can afford to with these new revenue sources, and Game pass is a monster for money.

  • -1
Random_Matt (on 17 June 2019)

People actually believe Navi is worth the money? It's a flop, AMD are not even trying anymore knowing that they can make money from consoles and their AMD fanboys. If it is $499 then building a PC is far the best option.

  • -8
poroporo Random_Matt (on 17 June 2019)

It's ok value, will be better on sale/price drop. Nothing special.

  • 0
DonFerrari (on 17 June 2019)

So just say 399. Because if you say over it then you'll be accused of lying at this moment.

  • -8
Azzanation DonFerrari (on 18 June 2019)

Umm by telling everyone the price leaves the competition open to undercut them. Not a smart buisness move.

  • +1
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Considering how keen most platform holders are to offer their services both in and out of their console, a 599$ would be catastrophc. I don't think we'll ever see another console for that price.

  • 0
Azzanation shikamaru317 (on 17 June 2019)

$499 for base or $499 for Premium?

  • 0
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palitococo XtremeBG (on 17 June 2019)

What a nonsense...Consoles need to be affordable to as many people possible can get it. That's the point of the console business.

PS: There are US$1200 smartphones...

  • -1
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