Reggie: Releasing Mario on Smartphones Isn't a Recipe to Print Money - NewsWilliam D'Angelo , posted on 13 December 2015 / 10,688 Views
Mario is Nintendo's most popular character and arguably the most recognizable character in video games. However, that doesn't mean that releasing Mario games on smartphones will automatically result in success, according to Nintendo of America president Reggie Fils-Aime, who spoke with Time.
"Unfortunately there’s a simplistic mentality out there, that 'Make a Mario game for smart devices' is a recipe for printing money," said Fils-Aime. "And it’s not. It just simply is not. It’s that Kyoto craftsmanship mentality that says whatever we’re going to do, it needs to be a wonderful experience for consumers."
"We know that Mario and his ability to run and jump, to transform based on different items, that’s been optimized for a play-control approach that doesn’t exist for smartphones. And so for us, it’s not simply taking existing games and porting them over to smart devices as the answer. Our answer is to create new compelling experiences that leverage what smart devices do best."
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at firstname.lastname@example.org or on Twitter @TrunksWD.