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Former Nintendo of America President Doug Bowser Has Joined Hasbro's Board

Former Nintendo of America President Doug Bowser Has Joined Hasbro's Board - News

by William D'Angelo , posted on 20 January 2026 / 2,214 Views

Former Nintendo of America president and COO Doug Bowser retired from the company at the end of 2025 after over a decade at the company in multiple leadership roles.

He has now joined the board of directors of Hasbro alongside The Honest Company CEO Carla Vernón. The American based company owns Wizards of the Coast, Transformers, Monopoly, Peppa Pig, Nerf, and more.

"We are delighted to have Doug and Carla join our seasoned and dynamic Board of Directors," said the chair of Hasbro's board  Rich Stoddart.

"Doug and Carla bring extensive leadership experience across consumer brands and franchise management. Their expertise and guidance will be invaluable as Hasbro continues to execute its long-term innovation and growth strategy."

Hasbro CEO added, "Doug and Carla bring deep expertise in building iconic brands, creating meaningful consumer experiences, and driving innovation and transformation across their respective industries.

"Their leadership will be invaluable as we continue to execute our Playing To Win strategy and deliver extraordinary play experiences to fans around the world."

Devon Pritchard, a 19-year veteran of the video game industry and long-standing member of Nintendo of America, succeeded Bowser as the new Nintendo of America president.


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.


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5 Comments
Tober (on 20 January 2026)

Bowser moved to another Castle.

  • +3
Zkuq (on 20 January 2026)

From children's entertainment to children's entertainment!

  • +1
Zkuq Zkuq (on 20 January 2026)

For what it's worth, that's not how I feel about Nintendo. I just couldn't resist making that poor joke anyway.

  • +1
IcaroRibeiro (on 20 January 2026)

Just when I thought Hasbro's cannot become worse lmao

  • +1
CosmicSex (on 20 January 2026)

Can some someone tie al this together with Baulders Gate 3?
Larian Studios says no Switch 2 version because of Hasbro (or directly WoC). Nintendo of America head joins Hasbro board of directors. Is it that Hasbro was mad at larian Studios because they dont think the got a good deal for licensing D&D... so they want some exorbitant fee to do a Switch 2 version?

  • +1