Nintendo Switch 2 Price to Match the 'Affordability That Our Customers Expect,' Says Nintendo President - News
by William D'Angelo , posted on 05 February 2025 / 4,209 Views
Nintendo president Shuntaro Furukawa speaking during an investor Q&A was asked about the price of the Nintendo Switch 2. While he did not reveal how much it will cost, he did say "affordability" is important.
Furukawa says Nintendo is focused on "the affordability that our customers expect from Nintendo products," however, they need to take into account the increased inflation rate in Japan and the current exchange rate that has changed since the original Switch released in 2017.
He says Nintendo is taking into account all of the above when it comes to the price. He added the company has no plans to change the price of the original Switch at this time.
Furukawa also recently stated the company is working on measures to deal with scalpers when it comes to the launch of the Nintendo Switch 2 and working to meet demand.
"We will take all possible measures based on the experience we have accumulated to date (regarding scalpers and the like)," said Furukawa at the time. "We are making preparations."
He added that Nintendo will "prepare enough products to meet demand" for the Nintendo Switch 2, which is set to launch later this year.
Thanks, VideoGamesChronicles.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Bluesky.
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$399.99. Always been the obvious price, given that soon to be last gen Switch is at $350, and anything over $400 would definitely not be considered affordable.
Again.... its $400
Minimum
I do agree with this as well...
Simply because of inflation, it wont be cheaper than $400
Nintendo philosophy and past history say it won't be more either
"Nintendo's Philosophy and past history" are not save from inflation!
Absolutely, but $400 is well within inflation and the margin of error...
$300 from 2017 is about $385 today
And that not counting that a good bit of tech hasn't even kept up with inflation and is cheaper today relative to 2017 even when accounting for inflation...
Screens, memory, specific components are all much cheaper now especially when accounting for inflation
Example:
-500gb microSD (standard) was $200+ in 2017 for NS1
-500gb microSD (express) is currently $99 today for NS2 (likely)*
Express a much newer tech, likely the NS2 required memory, and about 10x faster than standard microSD but is less than half the price of an equivalent size card from when NS1 released.
HD panels have also continued to fall in price and haven't followed inflation... The only panels that are more expensive today vs 2017 are ones that have features that weren't widely available back then.
Thats true. Storage (at least sd/ express sd) seems to mirracly be "save" from inflation. N64 games costed more than even PS5/Series games cost today. But overall tech has improved dramatically from Switch to Switch 2 and i don't see any price cheaper than 400€/$. It could even be 450- 500€// but 450 is more likley. So 400- 450€/$
I'll be shocked if it's $300 like Switch 1 or even $350 like Switch OLED, my money is on $400. Not what I would call affordable, I'll wait for the Lite model probably.
Vague, but in the USA I think that means no more than $399.99 even with tariffs in mind.
I'm not getting my hopes up for $349.99. And even with the insane profits and money in the bank Nintendo has, $299.99 seems out of the question.
Just looking at amazon makes it clear. 299,99 usd is for the normal one and of course, oled is more expensive. Since they said that they won't stop selling switch one, the switch 2 is obviously more expensive than the oled of the 1, otherwise it would be stupid to keep it. Who would buy oled 1 for the same price as the 2 ?
This! As Nintendo confirmed Switch support to be continued, 399€/$ no less. Mark my words! As i don't see Switch discontinued before march 2027 399€/$ will be the minimum. I guess they'll phase out the OLED model by the end of 2025 max.! By the end of 2026 the original model gets axed and a Switch 2 Lite could hit the market wich would eliminate Switch Lite and with it the whole Switch family by march 2027. That seems logical...
Well... more than 399,99 after tax is too much in my opinion.
For 450+, one should rightfully expect rog ally performance, in handheld mode
Rog Ally starts at 699 and goes up to 899...
Only the X version.
The original has already been available multiple times for just a bit over 500€ on amazon, where I live. Even right now it's available for 550€
If it retails for 550 why would you rightfully expect the same performance for 450?
Maybe because Nintendo mass produces that stuff compared to ASUS, which drives per unit cost further down -> price can go lower
Maybe because Nintendo doesnt need a 30%+ profit margine, because they make their money primarily with software? -> price can go lower
Maybe because Nintendo orders so much larger quantities of components that they can get better deals and reduce their cost? -> price can go lower
Also, dont forget that these tech companies tend to use components of generally higher quality. Nintendo does not match that quality and that makes their hardware even cheaper.
Just to name a few reasons.
Considering ASUS likely sells considerably more hardware than Nintendo overall, I don't know why we're assuming Nintendo is getting better prices on parts. ASUS has more revenue than Nintendo by about 5 billion dollars (in the most recent year) and a much larger portion of ASUS' revenue is made off of hardware.
Yes, more Switch units are sold than Allys, but a company like AMD works with ASUS on many other products, which is also going to impact their abilit to negotiate on screens, processors, etc.
And there are many other factors that are going to go into the pricing. For example, ASUS owns about 10 factories whereas Nintendo does not own any, so ASUS would possibly be paying less in manufacturing costs. You're also ignoring things like advertising budgets and such, the fact that Nintendo will be selling most units through retailers who need to make some profit etc.
The idea that Nintendo is somehow able to manufacture computer hardware than a fairly major computer hardware manufacturer is sketchy at best. The idea that you have not only made this determination but have somehow figured out the exact amount that Nintendo could afford to sell a product similar to the Ally is bonkers.
As for software, I have no idea why the fact that Nintendo can sell software should mean they have to sell their hardware products for far lower than the market rate. Nintendo could drop their prices on hardware to sell more software, but that's just a business decision. They can choose to make less on hardware to create a larger install base, or they can guarantee more profit up front on each sale. Neither decision is "rightful" just a matter of business strategy.
I'm assuming you started out with the best reasons, and those were terrible, so not much point in continuing here.
€550 is the cheapest I can find, which is still €100 more...
And despite that fact its selling like dog shit, like all these PC Hybrids. And if Switch 2 was priced close to that, there will be no further excuses on why PC Hybrids sell so worse.
That will mean the Switch 1 will possibly be discounted.
Thats a given. Mediamarkt already does Switch OLED bundles with MK8DX and a 12 months subscription for 279€.
It's not going to cost as much as ps5 that's for sure
Well you can get the PS5 for 400€, with DD for less than 500€ new, so i wouldn't expect too much...
I hope the power is more rumoured towards series s and minimum PS4 pro..
More expensive; I already know.
Higher priced Joy Con replacements, games, accessories, and subscription costs will help keep the Switch 2 console price lower than we would like.
Ok, so when i looked back, the switch was announced at 329 euros and it appeared that it got released at the price of 299 euros everywhere. Since switch oled is at that price now, it means that the switch 2 can't be cheaper than it, so it won't be less than 349 euros. To me, "affordability" wouldn't be used to say that it's above 399 euros, which is the release price of the digital ps5.
"He added that Nintendo will "prepare enough products to meet demand" for the Nintendo Switch 2, which is set to launch later this year."
I hope. They need to be available and stop the scalpers, or they will fuck up the launch.
I expect Switch 2 to be launched in october. Non sooner than September. I do not expect a summer launch and I do not expect a release during the world tour, so...
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