Sega Completes Acquisition of Angry Birds Developer Rovio - News
by William D'Angelo , posted on 01 September 2023 / 4,408 Views
Sega announced it has completed its acquisition of Angry Birds developer Rovio Entertainment.
"Welcome to the Sega family, Rovio!" announced Sega via Twitter. "We’re so thrilled to celebrate Rovio becoming a member of the SEGA Group. Get ready for exciting adventures ahead!"
Sega announced in April it was acquiring the mobile game developer for €706 Million.
"Among the rapidly growing global gaming market, the mobile gaming market has especially high potential, and it has been Sega’s long-term goal to accelerate its expansion in this field," said Sega Sammy Holdings President and Group CEO Haruki and Satomi at the time. "I feel blessed to be able to announce such a transaction with Rovio, a company that owns Angry Birds, which is loved across the world, and home to many skilled employees that support the company’s industry leading mobile game development and operating capabilities.
"Historically, as represented by the Sonic the Hedgehog series, Sega has released countless video game titles to various gaming platforms. I am confident that, through combination of both companies’ brands, characters, fanbase, as well as corporate culture and functionality, there will be significant synergies created going forward."
Welcome to the SEGA family, @Rovio!
— SEGA (@SEGA) August 18, 2023
We’re so thrilled to celebrate Rovio becoming a member of the SEGA Group. Get ready for exciting adventures ahead! 💙 pic.twitter.com/LV5QkpZrrE
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.
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Yeah this acquisition is kinda stupid. It's not like the Angry Bird IP has any worth today, especially not for 1 billion or whatever the amount was. Nor does Rovio have any set of skills or assets to provide Sega.
Wow! Sega just bought the biggest mascot in video game history!
Nintendo must be shaking.
https://www.ign.com/articles/2011/09/29/angry-birds-is-bigger-than-mario#
Sega do well it seems
Remember when Rovio claimed that Angry Birds would be bigger than Mario? Pepperidge Farm remembers.
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Don't really see the added value here, could have bought better studio's/IP's for that amount of money. But hey at least they bought a lot of talent. Also since mobile is where it's at, they can try to seriously bring Sonic to mobile.
