Xbox is Now the 'Official Gaming Partner' of the England Football Teams - News
by William D'Angelo , posted on 01 September 2021 / 1,697 Views
Xbox and The Football Association (The FA) have announced a new worldwide partnership with Xbox now the Official Gaming Partner of the England National Teams. This includes the Lionesses, eLions, and the Three Lions, as well as Wembley Stadium connected by EE and St George’s Park.
This is a multiyear partnership as both strive in driving inclusivity. The FA has committed to ensure all Football participants in England have a good experience regardless of gender, sexuality, ethnicity, ability, faith or age. The partnership has a slogan of "When Everybody Plays, We All Win."
"We see a tremendous organization in The FA, which has the same drive and ambition to empower people as we do at Xbox," said the Director of Marcos Waltenberg.
"Through our partnership, we aim to bring further value to the England Football Teams and power the dreams of players and fans everywhere.
"The partnership was unveiled before the England Men’s squad’s first training session at St. George’s Park since the summer tournament, and ahead of the qualifying match against Hungary on September 2. The partnership will see Xbox committing to a grassroots gaming campaign with The FA, bringing exciting experiences for football and gaming fans across the UK."
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
More Articles
I'm not 100% sure what the meaning of this partnership is......
Sponsorship im guessing. Might see Xbox logos during a soccor game
Most likely you will see Xbox displayed prominently behind all media events like press conferences etc involving the England team , how much ground sign coverage there is might be restricted to England home games, unlike Sony whose Champions League sponsorship means signage at every ground, having said that where the England deal really picks up and shows its value is when the big tournaments like Euro and the WC are on, Now if they combined their International sponsorship with buying the naming rights for the premier league when they become available that would really throw the cat among the pigeons.
Then this wouldn’t be the way to do that. The Xbox brand is typically more popular in the UK than continental Europe. Notably, PlayStation is a major sponsor of the Uefa Champions League - the main pan-European competition in the sport, so Sony are a bit ahead of them there.
Also, the UK isn’t in the EU anymore, so this deal won’t impact on that market.
Good for them every time I turned on the TV and soccer was on the first thing I noticed was all those Playstation 4 hoarding adds around the grounds and since I don't play fifa I wondered about the representation of advertising on consoles , but I remembered that Xbox one came out around the time that Mount Panorama made it into Forza and Gran Turismo for the first time and on the real world circuit there were all these large green Xbox one signs all the way up mountain straight , but notably absent on GT5 so I assume its the same.
They should have every team have their kits be like those in the link rather than just hoarding advertising /general sponsorship .I wouldn't mind a few of those kits hanging up in the games room. https://www.footyheadlines.com/2019/02/best-of-football-kits-with-video-game-sponsors.html
it doesn't really matter...
sony is still killing it this gen...
Essay Pro