Xbox Game Pass Rebranded, Drops Xbox in the Name - News
by William D'Angelo , posted on 02 August 2020 / 1,856 Views
Microsoft has apparently rebranded their monthly subscription Netlix-like service, Xbox Game Pass.
They have dropped "Xbox" in the logo on the official Twitter accounts. The new logo for the main account displays the text "Game Pass," while the account for the PC version has a new logo with "Game Pass for PC" text.
Game Pass is currently available on the Xbox One and PC. It will be available on mobile platforms soon through its xCloud service and on the Xbox Series X when the console launches.
Microsoft dropping "Xbox" in the Game Pass branding could be to help make it more distinct and separate from the Xbox consoles.
Trying out a new look
— Xbox Game Pass (@XboxGamePass) August 1, 2020
— Xbox Game Pass For PC (@XboxGamePassPC) August 1, 2020
Xbox Game Pass has changed its branding recently it seems.
— Cassim Ketfi (@NotCassim) July 31, 2020
It doesn't mention « Xbox » anymore, even though the logo is still there.
Reminds me of what Apple is doing with Apple Watch or Apple Pay. pic.twitter.com/Umwldvsd33
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
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Eh... I get why they'd do that since they want it to be clear that Game Pass is not limited to XBox consoles, but "Game Pass" on its own sounds so bland.
Well if they Trade Mark Game Pass, my guess is no one else can use the term Game Pass in the future.
over blown news... pony's going hard on this and everyone else points out that every company does this
Wow MS removed Xbox from everything.
Only Xbox Live (Gold) left and even that will be changed soon to just Game Pass Ultimate.
I supposed that could encourage more PC users to try it. But at this point I think they've already stressed Xbox isn't just a console anymore.
Essay Pro