Bethesda's VP of Marketing, Pete Hines, has stated that good graphics in a game are important as it creates "a sense of immersion", and says that people who think otherwise are lying.
"[People] will look at a screenshot and make a snap decision: 'that looks awesome', or 'I'm not interested'. So if you can make something look amazing just at first glance, it's so much easier to get them." Hines then said that The Elder Scrolls V: Skyrim, the company's upcoming RPG, is "looking for the best sense of immersion you can get".
Skyrim is scheduled for a release date of November 11th 2011.