The Call of Duty franchise is known for being a huge money maker especially when Infinity Ward is at the helm. Treyarch usually is seen as riding the coat tail's of bigger Call of Duty titles like Modern Warfare. Although Treyarch's own World at War didn't disappoint when it came to sales it still didn't stack up to say, Modern Warfare 2. Though after the explosive new Black Ops trailer debuted and got fans all excited again for another Call of Duty game, research groups have started to take note and make predictions.
Cowen & Company expects the game to sell over 10.7 million units within the first year after release. This might not be too off the mark as GameStop and Amazon's pre-order chart's already have the game with in the top 10.
"This is a very impressive display of strength and we believe the title is headed for a better comparison versus last year’s Modern Warfare 2 than we had originally assumed... We are increasing our estimate for the franchise from a -29 per cent year on year unit decline to a -17 per cent year on year decline.” Stated analyst Doug Creutz.
“We believe our revised estimate could still prove conservative, and note that a strong performance by the Treyarch-developed Black Ops would help combat the notion that the departure of key Infinity Ward talent could permanently impair the Call of Duty franchise."
Who knows, maybe Treyarch will actually be able to best Infinity Ward at their own game (pun intended).